Zachary Mcgovern Email & Phone Number

Greater Boston Area

Greater Boston Area

-Document requirements for IT and Database implementations-Managed all aspects of 3rd party data appends from sourcing the data to transferring and storing it on our systems-Built RFM segments to help provide the customers with the most relevant marketing content-Created and automated reports and datasets that provided insights for the different channel managers

-Build intelligence products (models and reports) for both internal and client use. -Perform deep dive analysis on email, social, and web activity and connect it to sales.-Perform complex granular analysis and report the findings to a non-technical leadership team-Guide client facing employees on setting up hypothesis tests from initial research until interpreting the results.-Translate business requirements into technical requirements and serve as liaison between technical and non-technical colleagues.

-Perform complex analysis for retail clients including regression, forecasting, and time series analysis.-Profile and segment prospect pools to maximize the efficiency of direct marketing campaigns.-Provide actionable insight and marketing analytics to client.-Advise clients on how tests should be set up and executed on direct marketing campaigns

-Supervised 3 analysts -Ensured all deliverables went out on time-Help set the direction of research and technology for the division-Defined business terms and metrics across the entire company-Performed advanced analysis including modeling and time series analysis

-Build and maintain campaign databases -Analyze direct mailing campaigns -Write queries in SQL to create mailing lists and reporting-Execute email campaigns.-Utilized SAS to perform advanced reporting and analysis.

Mba, Management

Ba, Economics