As Director of Digital Marketing, I manage the digital strategy for seven distinct brands, each with unique audiences and market positioning. This includes overseeing the development and optimization of each brand's website, ensuring a seamless user experience that reflects their identity. I lead the integration of digital marketing efforts across channels—paid advertising, organic social, email campaigns, influencer partnerships, and affiliate marketing—to create a cohesive, data-driven strategy. My focus is on balancing brand consistency with innovative approaches that drive growth and engagement across the board.I lead campaign development from concept to execution, including defining the campaign’s theme, purpose, and strategic goals. I collaborate on copywriting and creative direction to ensure cohesive messaging that resonates with our target audience across all channels. My responsibilities span from ideating campaign strategies to overseeing the visual storytelling, ensuring that every element—from content to design—aligns with the brand’s identity and objectives.I collaborate closely with a variety of cross-functional teams, including Sales, Product Development, Supply Chain, eCommerce, Amazon, and creative departments. This ensures that our omni-channel strategy is aligned and cohesive across all platforms, from product development to marketing execution. Working together with these teams enables us to anticipate market demands, drive innovation, and ensure operational efficiency. I own my business channel, overseeing the P&L to ensure profitability. This includes closely managing product margins, pricing strategies, and regularly analyzing performance metrics. I am then able to pull the necessary levers to optimize profitability—adjusting campaigns, pricing, and product positioning as needed. My role requires a deep understanding of financials and a proactive approach to ensure our digital strategies drive both revenue growth and healthy margins.

Define marketing strategy across direct to consumer website and Amazon. Drive audience analysis, resource management, budgeting and forecasting while overseeing agency support.Work with in-house marketing staff, freelancers, and a design agency to create engaging new content and succinct data-driven messaging for advertising campaigns across all channels.Create and manage email marketing strategy with automation based on customer behavior and audience insights to increase revenue, engagement, and retention.Took email marketing revenue from 15% to 40% of total revenue by introducing enticing browse abandonment and welcome flows, upsells and nurturing campaigns.Developed Amazon marketing strategy that includes optimized product listings, initiating sponsored advertising and creating A+ Content in the brand shop, all contributing to a 4x ROAS.Revamped website with the customer journey in mind, including product page layout, user-friendly subscription pages, reminder and loyalty programs and creating a revenue driving program in the 9 Day Challenge. All increasing conversion rate.Developed multiple quizzes that generate on-going revenue. This includes an educational shroom finder quiz as well as a 9 Day Challenge, how are you feeling quiz, that has opportunities to upsell and increase subscriber base.

* Designed, developed, and implemented the digital marketing strategy for a start-up personal health metrics company that provided customers with convenient, at-home health test kit screenings with C-Suite stakeholders and a 4-person team. * Managed a $50K monthly budget for all campaigns and platforms including significant sales, promotions, and giveaways.* Developed the marketing calendar and defined messaging and the creative direction for campaign themes and promotions including native, display, paid social advertisements, and organic social/website banners.* Generated 60% of all revenue by leading and optimizing the performance of digital campaigns across platforms and identifying new upselling opportunities to drive new conversion for the subscription program and products.Developed comprehensive testing strategies across all platforms including ad text, landing page, audience, day-part, and bid tests to lower customer acquisition costs by 25%.* Increased the conversion rate by 111% and optimized the pricing strategy for new goods, promotions, and flash sales by analyzing traffic, sales, demographic, acquisition, and behavior data with Google Analytics and Quantcast.* Oversaw the development of blog articles, education, and SEO and led paid search, advertising, Facebook/Instagram, and organic social campaigns to maximize brand awareness.

* Led, mentored, coached, and directed a team of 5 client managers to maintain 95%+client retention and drive growth by developing strong client relationships, optimizing resource allocation, and driving team alignment.* Served as Account Manager for high-value accounts by collaborating with clients including Duraflame, Sonicare, and Subaru to define digital marketing strategies and oversee campaign development, optimization, analysis, and reporting.* Increased customer engagement with Facebook by 40% and drove sales through partner stores for Duraflame by leading the development of a campaign focused on bringing families and life back to outdoor activities in Summer 2020.

* Worked closely with clients to provide recommendations on new digital marketing strategies, identify opportunities for improvement, track emerging trends, and translate business objectives into deliverables.* Designed account-based marketing campaigns to target specific companies and personas via Facebook and LinkedIn while using IP targeting and retargeting to optimize messaging.* Created messaging around the top funnel to drive brand awareness and leveraged data from the bottom funnel to increase revenue, lower customer acquisition costs, and increase engagement.

* Managed and assisted clients ranging from small businesses to large corporations across the consumer goods, healthcare, and adventure/lifestyle industries by designing and executing new user acquisition marketing strategies.* Grew annual revenue to $80K by leading strategic client prospecting and driving new relationship development.* Maintained a 50% contract with Right Side Up by managing an omnichannel digital strategy initiative spread across the website, brick & mortar stores, Amazon, Google, Facebook, LinkedIn, and Shopify.* Created cohesive messaging, developed content, optimized SEO, and led paid social/paid search campaigns while identifying new to lower customer acquisition costs.

* Defined the vision and led the execution of digital marketing strategies for Amazon stores by driving conversion rate optimization, managing all aspects of SEO, and leading PPC, display advertising, email marketing, & social media campaigns.

Senior Digital Marketing Consultant that is skilled and effective at analyzing, envisioning and executing digital marketing strategies with expertise in e-commerce websites. Involved in ensuring businesses are successful with focus on conversion rate optimization, on-page SEO, SEO migration & recovery, PPC, display advertising, email marketing and social media.

* Led daily project operations for a 5-person SEO/PPC team to ensure the successful rollout of client marketing strategies for a portfolio of 80+ clients.* Conducted keyword and competitor research, designed and implemented SEO strategies, updated websites, and wrote blog articles to maximize client traffic and drive conversions.

Provide coaching, encouragement and training to a group of clients using CrossFit methodologies and ensure that all moves are done safely while still pushing clients beyond expectations.

During my time over here, I led daily project operations for 5-person SEO/PPC team to ensure successful rollout of client marketing strategies.My key success for this role is:• Utilized professional skills in managing portfolio of more than 80 clients.