Zachary Perskin

Zachary Perskin Email and Phone Number

Data Operations/Business Intelligence professional within the Media and Marketing field @ PHD
Zachary Perskin's Location
New York, New York, United States, United States
Zachary Perskin's Contact Details

Zachary Perskin personal email

n/a

Zachary Perskin phone numbers

About Zachary Perskin

Experienced insights and analytics professional in the media industry with proficiency in analyzing business, brand and consumer trends.I have constantly been a key collaborator across accounts within the broader insights and analytics practice on the agency side. I am regarded as a hands on, innovative problem solver who is attentive to detail and an expert multi-tasker.I am well versed across a diverse set of research tools that are leveraged to analyze the client’s media landscape. I have supported a diverse mix of clients across multiple industries, including business services & logistics, pharmaceuticals, retail, QSR, casual dining, luxury goods, financial services and spirits. My core responsibilities are to transform data and information into meaningful brand stories that can be leveraged to inform tactical and strategic media initiatives.Specialties: Microsoft Office Suite: Word, Excel, PowerPoint and Access; Adobe Suite; Tableau; Blogging.Social Media: Twitter(@MrZackMPerskin)Databases: Proquest, CisionPoint, Vocus, Salesforce, Kantar Media, SimilarWeb, Pathmatics, DCM, Adobe Analytics, Google Analytics, Facebook Business Manager, Twitter Analytics, basic SQL and more.

Zachary Perskin's Current Company Details
PHD

Phd

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Data Operations/Business Intelligence professional within the Media and Marketing field
Zachary Perskin Work Experience Details
  • Phd
    Associate Director Marketing Sciences
    Phd Mar 2023 - Present
    Bankside, London, Gb
    Accounts: Princess, Cunard & Uber
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  • Msix&Partners
    Manager, Analytics
    Msix&Partners Nov 2021 - Mar 2023
    London, London, Gb
    Responsible for the day-to-day marketing insights deliverables for luxury goods accountsWorked with planning and investment teams to develop analysis through pre-planning insights as well as assessments of campaign performance, spanning across audience, competitive, channel, tactics, creative, and marketplace intelligenceParticipated in brainstorming sessions with communication planners, creative teams, media planners, buyers, clients, and other partner agenciesHelped provide media strategy through a variety of analytical tools, techniques, and metrics (sales, brand equity, search interest, website visits, digital engagement, and social media metrics)Managed and guide sr. associate in assisting in the above processes
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  • Mediabrands
    Manager, Business Intelligence & Accountability
    Mediabrands Jan 2021 - Nov 2021
    New York, Ny, Us
    Agency: HealixGlobalAccount: AstraZeneca
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  • Mediabrands
    Sr. Analyst - Business Intelligence & Accountability
    Mediabrands Mar 2019 - Dec 2020
    New York, Ny, Us
    Agency: InitiativeAccount: UPSProvided meaningful insight for the UPS client regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior.Manipulated and analyzed large datasets from multiple sources, including proprietary agency analytics platforms.Evaluated the effectiveness and performance of paid digital (programmatic, native and social) campaign advertising.Developed and maintained dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platforms to illustrate campaign performance.
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  • Havas Media Group
    Analyst, Insights & Data Strategy
    Havas Media Group Apr 2016 - Mar 2019
    New York, Ny, Us
    Served as day-to-day point of contact supporting business, brand and consumer analysis for Moen, Reynolds, Cracker Barrel, Michelin, Papa John’s, TD Bank, Proximo Spirits and AutoZone.Responsible for reporting competitive investment trends, managing the full range of ETL procedures from raw data to custom database updates.Responsible for compiling analysis of Paid, Owned and Earned media activations, leveraging a broad spectrum of third party resources.Responsible for transforming data into meaningful insights, leveraging visualization tools in Excel and Tableau.Trained on a broad suite of media research tools, including Kantar StrADegy, Google Trends, MRI, Simmons, MARS, CubeYou, Affinio, Brandwatch, SImilarWeb and Pathmatics.
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  • Colangelo & Partners Public Relations
    Temporary Public Relations/Events Coordinator
    Colangelo & Partners Public Relations Sep 2015 - Nov 2015
    New York, New York, Us
    Assisted in logistics and organizing events for wine and spirits clients.Positioned clients in proper media to reach 1,000's of people.Developed and maintained media tools for client media outreach. Created reports for clients based on social and traditional media impressions.
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  • Great Ink Communications
    Professional Media Relations Intership
    Great Ink Communications Apr 2015 - Jul 2015
    New York, New York, Us
    Performed media relations duties for clients in the commercial and residential brokerage and development communities, and architecture, engineering and construction industries.Assisted in the development of media outreach for clients. Distributed client press material to numerous national and local outlet reaching 100's to 1000's of people.
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  • Willkie Farr & Gallagher Llp
    Records And Retention Clerk
    Willkie Farr & Gallagher Llp Feb 2014 - Apr 2015
    New York, Ny, Us
    Assisted in managing and retaining 100's of client records within the firm's database.Communicated with clients on specific record management details.Created and maintained new record information for future reference.
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  • Fitz & Co
    Media Relations Intern
    Fitz & Co Oct 2013 - Dec 2013
    New York, Ny, Us
    Responsible for day-to-day account support.Daily tracking of coverage and office administration for various arts and culture clients.Provided assistance during events.
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  • Sirius Xm Radio Inc.
    Sports Communications Intern
    Sirius Xm Radio Inc. Jun 2012 - Aug 2012
    New York, Ny, Us
    Researched where SiriusXM sports programs was mentioned in other media outlets including television, newspapers and blogs.Gathered media contacts for professional and collegiate athletic leagues.Worked with Sr. Director of Sports Communications on press materials:press releases, media alerts, guest alerts, and interview transcriptions.Assisted in set-up of SiriusXM's 3rd Annual Celebrity Fantasy Football Draft.
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  • Syracuse University
    Public Relations Intern For The Office Of Fraternity And Sorority Affairs
    Syracuse University Sep 2011 - Dec 2011
    Syracuse, New York, Us
    Worked in providing information about the Greek Community to the Syracuse University campus.Helped improve the office's Social Media pages.Wrote a weekly newsletter sent to the Greek Counsels at Syracuse University.
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  • Sirius Xm Radio Inc.
    Talent And Industry Relations Intern
    Sirius Xm Radio Inc. Jun 2011 - Aug 2011
    New York, Ny, Us
    Worked with the talent department booking guests for SiriusXM programs. Assisted with in-studio guest relations.Assisted with data-basing guests’ information for future reference.
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Zachary Perskin Skills

Lexisnexis Social Media Public Speaking Big Querry Data Management Proquest Youtube Press Releases Media Relations Ap Stylebook Microsoft Powerpoint Blogging Data Analysis Social Listening Tableau Google Docs Pivot Tables Competitive Intelligence Cision Facebook Microsoft Office Microsoft Access Microsoft Word Associated Press Style Marketing Social Networking Wordpress Sports Writing Ap Style Tumblr Blogger Newsletters Sql News Writing Imovie Similarweb Public Relations Research Twitter Adobe Creative Suite Big Data Analytics Pinterest

Zachary Perskin Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Marketing And Management
  • Syracuse University
    Syracuse University
    Public Relations
  • S.I. Newhouse School Of Public Communications At Syracuse University
    S.I. Newhouse School Of Public Communications At Syracuse University
    Public Relations
  • The Browning School
    The Browning School
    High School Diploma

Frequently Asked Questions about Zachary Perskin

What company does Zachary Perskin work for?

Zachary Perskin works for Phd

What is Zachary Perskin's role at the current company?

Zachary Perskin's current role is Data Operations/Business Intelligence professional within the Media and Marketing field.

What is Zachary Perskin's email address?

Zachary Perskin's email address is za****@****ncy.com

What is Zachary Perskin's direct phone number?

Zachary Perskin's direct phone number is +164662*****

What schools did Zachary Perskin attend?

Zachary Perskin attended Nyu Stern School Of Business, Syracuse University, S.i. Newhouse School Of Public Communications At Syracuse University, The Browning School.

What are some of Zachary Perskin's interests?

Zachary Perskin has interest in Law, Government, Social Media, Snowboarding, Traveling, Sports, Business, History.

What skills is Zachary Perskin known for?

Zachary Perskin has skills like Lexisnexis, Social Media, Public Speaking, Big Querry, Data Management, Proquest, Youtube, Press Releases, Media Relations, Ap Stylebook, Microsoft Powerpoint, Blogging.

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