Zac Plummer is a Senior Director of Search Marketing at Carewell. He possess expertise in sem, ppc, online marketing, seo, online advertising and 45 more skills. Colleagues describe him as "I had the pleasure of working under Zac's leadership for nearly a year. His creative and data-driven approach to search engine marketing empowered our team to embrace a culture of continuous testing and learning. His encouragement to explore innovative strategies, like Google Performance Max and Broad Match Keywords, also played a pivotal role in consistently meeting or surpassing our teams' customer acquisition and revenue targets. Working with Zac has been a valuable experience, and I recommend him as an exceptional and collaborative leader in search engine marketing." and "Zac is a true SEM professional and a great manager. He created an environment of learning in his team, utilizing his many years of experience to answer questions and guided us toward meaningful solutions. He motivated each of us to perform at our best and provided opportunities for us to grow our own careers. Zac kept the interests of our clients at the forefront and deftly balanced the priorities of our many clients to ensure that the needs of each party was being met. I wholeheartedly endorse Zac for whatever role he chooses, and I sincerely hope we get to work together again."