Zachary Reusing Email & Phone Number

Huntington Beach, California, United States

Huntington Beach, California, United States

Costa Mesa, California, United States

Account: MazdaLead Strategy for Mazda brand, vehicle and product launches, and branded initiatives. - Develop, disseminate, and enforce a holistic marketing strategy that ensures all brand touch points - from vehicle and product positionings to branded initiatives - strengthen and support Mazda’s core brand and business objectives. Manage and disseminate consumer, product, and marketing research. - Develop, define, and distribute all marketing-related research initiatives; including quantitative and qualitative consumer and product research, brand metrics, and messaging & creative testing. - Ensure all strategic marketing direction is data-driven and insight-supported. - Brief Key Stakeholders - both internal and external - on Consumer, Product, and Cultural Insights.Develop and maintain core brand and model audiences. - Maintain a deep understanding of the 360º Customer Experience, acting as a champion of the consumer and representing their voice in all brand and product strategies. Vehicle Launches:2024 CX-90

Orange County, California, United States

Account: MazdaLead Strategy for Mazda brand, vehicle and product launches, and branded initiatives. - Develop, disseminate, and enforce a holistic marketing strategy that ensures all brand touch points - from vehicle and product positionings to branded initiatives - strengthen and support Mazda’s core brand and business objectives. Manage and disseminate consumer, product, and marketing research. - Develop, define, and distribute all marketing-related research initiatives; including quantitative and qualitative consumer and product research, brand metrics, and messaging & creative testing. - Ensure all strategic marketing direction is data-driven and insight-supported. - Brief Key Stakeholders - both internal and external - on Consumer, Product, and Cultural Insights.Develop and maintain core brand and model audiences. - Maintain a deep understanding of the 360º Customer Experience, acting as a champion of the consumer and representing their voice in all brand and product strategies. Vehicle Launches:2023 CX-502022 MX-30 EV

Huntington Beach, Ca

Account: HyundaiSteward brand, product, and program strategies for Hyundai’s North American Operations - Define and oversee marketing strategies, including major brand initiatives and product launches, to drive Hyundai’s continued success and growth in the North American market. Oversee all marketing-focused consumer and product research, including product positioning clinics, quantitative and qualitative brand and audience studies, and detailed KPI analytics. - Connect research and analytics efforts to ongoing brand and model strategies, ensuring all initiatives are data-driven and insight-supported. Vehicle Launches:2021 Sonata2021 Sonata Hybrid2020 Palisade2020 Venue2020 Santa Fe2019 Nexo Fuel Cell2019 Kona EVBrand Launches:Better Drives UsShopper AssuranceN Performance Brand, N-Line Series BrandingEntertainment Partnerships:Paramount Pictures’ “Snake Eyes: G.I. Joe Origins” + HyundaiSuper Bowl:2020 - Sonata, “Smaht Pahk” (Silver Effie Award Winner, #2 Overall AdMeter)2019 - Shopper Assurance, “Elevator” (#1 Automotive AdMeter)Additional Accounts: Wienerschnitzel, The Habit Burger Grill, New Business

Huntington Beach, Ca

Account: HyundaiVehicle Launches:2019 Veloster2018 Kona2018 Ioniq EV2018 Elantra GTEntertainment Partnerships:Marvel Studios’ “Ant-Man and the Wasp” + HyundaiSuper Bowl:2018 - Hyundai Brand, “Hope Detector”2017 - Hyundai Brand, “Operation Better”Additional Accounts: Genesis, New Business

Huntington Beach, Ca

Accounts: NRG, Reliant Energy, Goal Zero, Green Mountain Energy, Cirro, New Business

International

Accounts: Playboy, Pepsi, NFL, WB, Pacific Life, Tourism New Zealand, New Business- Conceived and executed experiential activations for a diverse range of clients- Lead strategic efforts to ensure our client’s brands were effectively communicated- Created authentic experiences, backed in research, in order to bring our client’s brands to life - Managed the show production of all experiences, including oversight of large teams- Oversaw strategy development for new business proposals, including rich secondary research and brand on-boarding

Santa Monica, Ca

Accounts: Acura, Honda, New Business- Constructed new brand strategy for Acura, including target audiences and positioning- Managed research process and distilled rich consumer insights through research - Oversaw cross-team collaboration to ensure strategic value was added at all touch points- Designed primary research initiative & delivered strategic POV to support Acura + Marvel partnership- Developed and mentored junior planner & interns

Accounts: Acura, Honda, New Business- Lead primary research initiatives for brand and model strategies (quant & qual). - Transformed written creative briefs into detailed, visually-rich briefing presentations. - Developed a new brainstorming & strategic advancement process and lead numerous team workshops.

Greater Los Angeles Area

Accounts: Acura, New Business- Developed new strategic document templates for the Planning Department- Conducted scrappy, internal focus groups for New Business pitches- Implemented "Lunch & Learn with the Intern" program to share cultural findings & hone presentation skills

Greater Los Angeles Area

Accounts: Pepsi, Gatorade, Visa, Nissan, New Business- Oversaw the ingestion of new materials; encoded and prepared raw footage for editing- Organized workflow protocol and asset management- Moonlit with the Planning Department to assist with new business desktop research

Ba Public Relations & Advertising, Advertising; Strategic Planning & Research

Activities and Societies: National Student Advertising Competition, 2008 to 2010 Ranked 4th Place Nationally in 2009 National Champion.

Bfa Film Production, Cinematography And Film/Video Production