For over twenty-five years, Zephyr has been pioneers in design and innovation, pushing boundaries to create unexpected experiences in ventilation, wine and beverage coolers, and beyond. • Department lead for the Ecommerce team, responsible for end-to-end strategy and roadmap• Manage all National Online Dealer Accounts (Home Depot, Lowes, Best Buy, Wayfair and Build.com)• Owner of Salsify CMS, Bazaarvoice Connections & Workbench (Reviews) and UGC (Enhanced Content)

Rubin Consulting, Inc. specializes in ecommerce growth strategies across merchandising, product data, analytics and project management for start-ups and traditional retailers, manufacturers and wholesalers.

• Responsible for developing and overseeing the execution of initiatives to enhance the site to store experience (appointment booking, design services, QR codes, infinite showroom)

• Managed team of four responsible for end-to-end product merchandising efforts and the overall digital consumer journey• Responsible for the strategic digital inputs for site search, product data, visual merchandising, pricing, and promotions • Digital owner of PIM; responsible for 250,000 SKUs resulting in $800M+ in annual revenue• Owner of on-site product data standards, implementation and monitoring• Managed the onboarding process of new SKUs and end of life product phase• Owner of product reviews and syndication; resulting in 3x conversion and +$170 AOV• Responsible for inspirational curations, shop the room, buying guides and promo support garnering 30% of homepage traffic weekly

• Established processes to define attribution standards across all categories and launched enhanced ecommerce product attributes• Built process for vendor attribute sourcing utilizing vendor spec sheets saving employees 80% vs. traditional methods• Managed Salesforce Commerce Cloud attribute refinements including normalizing, tagging and sourcing of 300,000+ values in 3 months• Product data responsibilities included category taxonomy, attribution definitions and values, Salesforce integration, filters/refinements, category naming SOP, web imagery SOP and enhanced content imagery & videos

• Team lead for drop-ship integration across new acquisitions, accounting for $100k in sales within the first 5 months• Developed company-wide vendor spec sheet & integration processes• Project Manager for the launch of private label mattress line. Responsible for the development of a dedicated microsite, including creative comps, wireframes, testing and integrations, cross-functional alignment as well as franchise partners and customer service

• Senior relationship manager for Minor Appliances: wine/compact refrigeration, range hoods, ice makers, kegs and water coolers with key focus on key relationships who accounted for 75% of category revenue• Worked cross-functionally to establish a best in class experience for storefront merchandise and account execution• Executed high volume of negotiations with existing suppliers for better everyday pricing, stocking opportunities, annual incentives, payment terms, damage accruals, advertising programs and promotions resulting in millions of dollars of supplier credits• Analyzed competitive landscape to establish roadmap for opportunity areas including selection gaps and COGS requirements• Established the VCD strategy for three appliance categories accounting for over 50% pre-post growth• Negotiated and signed the first three contracts for appliance CastleGate fulfillment accounts

• Responsible for managing, growing and troubleshooting supplier relationships for over 100 drop-ship accounts across Major, Minor and Home Comfort Appliances; $7M portfolio• Conducted regular supplier meetings in-person, through email and over the phone to negotiate favorable terms • Traveled to trade shows with category directors to further pre-existing relationships and establish new leads