Lead the launch, strategy, and production of YMCA GO, the YMCA of Greater Boston’s online fitness platform. Built a library of over 2,500 videos and grew our audience to 1,300 daily users using audience learnings from performance metricsWorked on every aspect of the production pipeline from the initial concept to the final editShot a variety of projects from run-and-gun to multi-day on-location shootsCreated promotional videos for connected TV and paid social

Concepted, pitched, and delivered ideas from a 10-second TikTok to multi-market campaignsBlended client assets with my own photos & videos to deliver high-engagement contentQuickly learned new techniques and tools as clients needs grew and changed

Developed organic and paid social media strategies for clients in technology, healthcare, CPGs and pet foodMonitored daily social trends to produce engaging, in-the-moment contentAnalyzed performance metrics to improve content strategies for future campaignsCreated a variety of collateral for clients including infographics, social media templates, motion graphics and PPC ads

• Developed and managed the organic and promoted social media strategies for clients across a wide range of industries including technology, healthcare, recruitment and CPG. • Worked directly with clients to better understand their specific digital needs to then develop integrated strategies with the paid media team.• Created a variety of creative collateral for clients including infographics, social media templates, promotional mailings, and display advertisements.• Managed the blogs for various clients from the content writing to SEO optimization. • Stayed up-to-date on industry trends and platform updates; monitored daily social trends to produce creative and in-the-moment content. • Responsible for producing comprehensive cross-platform reports for various clients, that are then analyzed and used to strategically develop future content & campaigns.• Implemented and tested conversion and tracking pixels through Google Tag Manager.• Extensive experience in content writing, community management, and influencer outreach. • Proficient in Facebook ads, Twitter ads, Instagram ads, Pinterest ads and Snapchat geofilters. • Extensive experience in Google Analytics, Simply Measured, Hootsuite, Agora Pulse, Percolate, Radian6, and Sprout Social.Clients:• Ericsson• HP Hood• PUR Water Filters• Honeywell Plugged In• Safety 1st• COSCO Kids• NAMCO Pools

451 Marketing is an award-winning, fully integrated marketing and communications agency that specializes in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing brings the big ideas that help Ignite Brand Love.Responsibilities:• Perform community management and outreach• Write weekly/monthly content calendars• Design custom images for use on social channels• Design infographics and digital marketing materials• Design newsletter templates• Create short-term and long-term social media strategies • Send customer service inquiries directly to assigned client contact• Execute content campaigns and tacticsClients:• Ericsson• HP Hood• PUR Water Filters• Honeywell Plugged In

Designed a variety collateral for a number of local restaurants including Piperi Mediterranean Grill, The Red Bridge Tavern, and Sunset Grill and Tap.Collateral included a selection of t-shirts, in-store signage, and digital advertisements.

• Attend meetings related to specific accounts• Create tickets in One Pica’s development task management system• Generate signoff documents at key deliverable/signoff dates within each project• Assist Account Manager to interface with all departments, clarifying task details and due dates