Zachary Thompson Email and Phone Number
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Accomplished left-brain marketing leader. Eighteen years of growing organizational sales through strategic insights and campaigns. Excels at improving ROI, leading initiatives, and growing high-performance organizations. His entrepreneurial and analytical mind lends itself to digital strategy, message development, optimizing media performance, and data-driven insights.Industry experience includes: EdTech, insurance, building materials, building supplies, construction, lighting manufacturing, financial eCommerce, and multi-family housing. Strengths Include: Brand Positioning, Sales Enablement, Marketing Analytics, Demand Generation, Digital Marketing, and eCommerce.
East Coast Amusements
View- Website:
- ecagames.com
- Employees:
- 11
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East Coast AmusementsPiedmont, Sc, Us
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Sr Manager - Marketing & Demand GenerationCooper Lighting Solutions Feb 2023 - Dec 2023Peachtree City, Georgia, UsLead 5-person omnichannel marketing and communications team. Manage budget to support 30 brands for this 10-figure per year lighting manufacturer.Team leads Marketing Analytics, Paid Search, SEO, Demand Generation, Campaigns, Message Development, Social Media, Email Marketing, and Martech for Cooper Lighting Systems division.Leads email marketing for all marketing teams in the Americas. -
Sr Manager, Demand GenerationCooper Lighting Solutions May 2021 - Feb 2023Peachtree City, Georgia, UsLeads Demand Generation, Campaigns, Social Media, Marketo, and Martech for this leader in the building supplies sector.Message development, direct-response copywriting, and brand positioning.Leads email marketing for all marketing teams in the Americas.
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Lob Digital Marketing Manager (Digital Performance & Ecommerce Analytics)Assurant Sep 2019 - Apr 2021Atlanta, Georgia, UsDevelop digital ecommerce strategies and lead marketing analytics for a 9-figure per year line of business in a Fortune 500 insurance company.Technology Used: PowerBI, Google Tag Manager, SiteFinity CMS -
Demand Generation Lead (Growth Marketing Manager)Usatestprep Jan 2016 - Sep 2019Atlanta, Georgia, UsLeads marketing for this high-growth edtech SaaS startup. Areas of responsibility include search engine marketing(SEO), conversion rate optimization, developing sales organization, user engagement, planning user meetings, email marketing(Pardot).Increased trials of product by 400%Optimized company's 2,000 page websiteIncreased organic traffic 300%Increased conversions from AdWords by 275%Secured press coverage in multiple media outletsOptimized sales and customer success practicesServes as the recruiter and part of the hiring committee for the sales teamImplemented Pardot and integrated with SalesForce -
Director Of MarketingCo-Construct, Llc Jan 2015 - Jul 2015Charlottesville, Va, UsPart of the 6-person executive team leading this Inc 1000 startup. Responsibilities include budgeting and forecasting; lead generation through digital media and trade shows; development of company's website and social media presence; managing company's CRM data, and creative development to nurture leads and support sales team. Accomplishments:Increased demo request conversion rates from web by over 60%Increased free trial conversion rates from web by 95%Successfully implemented effort with sales team to win-back former customersProvided marketing support for new product which exceeded sales targetsIdentified and re-engaged untapped prospective clients in CRM -
Partner - Digital Account DirectorRyp Marketing May 2009 - Jan 2015Greenville, Sc, UsResponsible for day-to-day running of digital agency. This includes management of 6 direct reports, operations, digital strategy, project management, business development, and account management. Ensure adherence to project costs and deadlines. Sold agency to an investment group.Achievements:Led strategy for $300K/mo SEO/PCC client portfolio Led account management with Fortune 500 and Inc 500 brandsHire and mentor new team membersMonitor and manage client performanceTranslate clients’ needs into actionable and measurable digital marketing campaigns Drove strategy and accelerated revenueIncreased online bookings from paid and organic search by over 35% in less than six months for Comfort Inn BlacksburgIncreased eCommerce sales over 25% from paid search while decreasing budget by 30%. This resulted in a 45% decrease in cost per acquisition from paid search for TinToyArcade.comUsed integrated marketing channels (print, paid and organic search, social, contextual and behavioral display) to drive a 40:1 return on the marketing budget (inclusive of management costs) for Aries Residence SuitesCore Strengths Include:Account ManagementDeveloping TeamsResolving ConflictsDigital StrategyWeb AnalyticsFacebookPaid SearchSEOContent MarketingSocial MediaMarketing Spend OptimizationConversion OptimizationEmail MarketingeCommerceExperience Includes:Adobe SiteCatalystGoogle AnalyticsGoogle AdWordsFacebook AdsMajesticMozTraits:AnalyticalEntrepreneurialResults-Oriented -
ConsultantGlorify Enterprises Inc. May 2006 - Apr 2009Digital Marketing Consultant, specializing in the ecommerce sector. Consulted with, and developed both leads & websites for senior distributors in nutrition-based direct sales companies.Spoke on teleseminars for the direct sales industry.
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Ecommerce AffiliateMannatech Oct 2002 - Dec 2007Flower Mound, Tx, UsMarketing of nutritional supplements through digital channels . Responsible to develop relationship(s) with new and existing customer(s) and provide information to maximize sales volume. Selling to individual consumers & healthcare/wellness providers. Developed an affiliate team by recruiting & training new affiliates. Among the company leaders in personal recruits, & personal product sales.
Zachary Thompson Skills
Zachary Thompson Education Details
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University Of Virginia Darden School Of BusinessMarketing Analytics
Frequently Asked Questions about Zachary Thompson
What company does Zachary Thompson work for?
Zachary Thompson works for East Coast Amusements
What is Zachary Thompson's role at the current company?
Zachary Thompson's current role is Growth Marketing, Digital Analytics & Demand Generation - SEO - eCommerce.
What is Zachary Thompson's email address?
Zachary Thompson's email address is za****@****ant.com
What is Zachary Thompson's direct phone number?
Zachary Thompson's direct phone number is 187737*****
What schools did Zachary Thompson attend?
Zachary Thompson attended University Of Virginia Darden School Of Business.
What are some of Zachary Thompson's interests?
Zachary Thompson has interest in Birdwatching, Trying New Things, Lu Basketball, Travel, Friends.
What skills is Zachary Thompson known for?
Zachary Thompson has skills like Seo, Online Marketing, Ppc, Web Analytics, Social Media Marketing, E Commerce, Google Analytics, Google Adwords, Email Marketing, Social Media, Web Marketing, Facebook.
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