Zachary Thompson Email & Phone Number

Piedmont, Sc, Us

Peachtree City, Georgia, Us

Lead 5-person omnichannel marketing and communications team. Manage budget to support 30 brands for this 10-figure per year lighting manufacturer.Team leads Marketing Analytics, Paid Search, SEO, Demand Generation, Campaigns, Message Development, Social Media, Email Marketing, and Martech for Cooper Lighting Systems division.Leads email marketing for all marketing teams in the Americas.

Peachtree City, Georgia, Us

Leads Demand Generation, Campaigns, Social Media, Marketo, and Martech for this leader in the building supplies sector.Message development, direct-response copywriting, and brand positioning.Leads email marketing for all marketing teams in the Americas.

Atlanta, Georgia, Us

Develop digital ecommerce strategies and lead marketing analytics for a 9-figure per year line of business in a Fortune 500 insurance company.Technology Used: PowerBI, Google Tag Manager, SiteFinity CMS

Atlanta, Georgia, Us

Leads marketing for this high-growth edtech SaaS startup. Areas of responsibility include search engine marketing(SEO), conversion rate optimization, developing sales organization, user engagement, planning user meetings, email marketing(Pardot).Increased trials of product by 400%Optimized company's 2,000 page websiteIncreased organic traffic 300%Increased conversions from AdWords by 275%Secured press coverage in multiple media outletsOptimized sales and customer success practicesServes as the recruiter and part of the hiring committee for the sales teamImplemented Pardot and integrated with SalesForce

Charlottesville, Va, Us

Part of the 6-person executive team leading this Inc 1000 startup. Responsibilities include budgeting and forecasting; lead generation through digital media and trade shows; development of company's website and social media presence; managing company's CRM data, and creative development to nurture leads and support sales team. Accomplishments:Increased demo request conversion rates from web by over 60%Increased free trial conversion rates from web by 95%Successfully implemented effort with sales team to win-back former customersProvided marketing support for new product which exceeded sales targetsIdentified and re-engaged untapped prospective clients in CRM

Greenville, Sc, Us

Responsible for day-to-day running of digital agency. This includes management of 6 direct reports, operations, digital strategy, project management, business development, and account management. Ensure adherence to project costs and deadlines. Sold agency to an investment group.Achievements:Led strategy for $300K/mo SEO/PCC client portfolio Led account management with Fortune 500 and Inc 500 brandsHire and mentor new team membersMonitor and manage client performanceTranslate clients’ needs into actionable and measurable digital marketing campaigns Drove strategy and accelerated revenueIncreased online bookings from paid and organic search by over 35% in less than six months for Comfort Inn BlacksburgIncreased eCommerce sales over 25% from paid search while decreasing budget by 30%. This resulted in a 45% decrease in cost per acquisition from paid search for TinToyArcade.comUsed integrated marketing channels (print, paid and organic search, social, contextual and behavioral display) to drive a 40:1 return on the marketing budget (inclusive of management costs) for Aries Residence SuitesCore Strengths Include:Account ManagementDeveloping TeamsResolving ConflictsDigital StrategyWeb AnalyticsFacebookPaid SearchSEOContent MarketingSocial MediaMarketing Spend OptimizationConversion OptimizationEmail MarketingeCommerceExperience Includes:Adobe SiteCatalystGoogle AnalyticsGoogle AdWordsFacebook AdsMajesticMozTraits:AnalyticalEntrepreneurialResults-Oriented

Digital Marketing Consultant, specializing in the ecommerce sector. Consulted with, and developed both leads & websites for senior distributors in nutrition-based direct sales companies.Spoke on teleseminars for the direct sales industry.

Flower Mound, Tx, Us

Marketing of nutritional supplements through digital channels . Responsible to develop relationship(s) with new and existing customer(s) and provide information to maximize sales volume. Selling to individual consumers & healthcare/wellness providers. Developed an affiliate team by recruiting & training new affiliates. Among the company leaders in personal recruits, & personal product sales.