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As the Marketing Director at Cornell's ILR School, I lead a team to create and execute communication strategies that serve the needs of our diverse communities. With over 15 years of experience in various roles such as community manager, technology evangelist, editor, and head of content, I have developed a keen sense of how to craft and deliver compelling stories that resonate with different audiences and platforms.I have a strong background in web startups, software companies, higher education, and design firms, where I have consistently helped organizations listen to and engage with their users, customers, and stakeholders through research, outreach, and events. I also have a passion for mental and emotional wellness, and I work as a user experience consultant for Stoic, a global app that helps people improve their well-being through Stoic philosophy. I hold a BA in English Language and Communication from King's College London, where I studied linguistics and learned how words and language shape our thoughts and actions.(Written with AI — I’m trying a thing)
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Marketing DirectorCornell UniversityLafayette, In, Us
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Marketing DirectorCornell University Jan 2024 - PresentIthaca, Ny, UsI lead marketing efforts at Cornell’s ILR School. I work closely with a fantastic team to understand the needs of our communities. I take a community-lead approach to marketing, making sure we are present and good members of our various networks.
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Assistant Director Content StrategyCornell University Aug 2018 - Jan 2024Ithaca, Ny, UsI work with leaders and stakeholders across Cornell University’s ILR (Industrial and Labor Relations) School to understand their audiences and craft their messages. I help build strategies for creating and managing content designed for our audiences and on purpose. I use user-experience research methods, including interviews and surveys, and provide consultation and direction for academics, staff, and teachers from all levels at the school.
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User Experience ConsultantStoic. Jul 2020 - PresentSan Francisco, California, UsStoic is a global mental-health app on the Apple/iPhone and Google/Android platforms designed to help people better understand and directly change how they experience their minds and emotions. I have helped Stoic build new user experiences for mental and emotional wellness. I review their content, making sureit’s consistent and well-crafted for their users. I create new mental-health exercise content based on Stoic philosophy: guided meditations, mindful walks, and guided journal prompts. -
Co FounderShropgeek Sep 2008 - PresentShrewsbury, GbDean "Leu" Thorne, Kirsty Burgoine, and I started a meetup for web-industry professionals in Shropshire.The little gathering soon gathered momentum, and has met without fail every month since. It's provided opportunities for geeks to socialise and build relationships with other developers, designers, engineers and suchlike in Shropshire.Now directed by Kirsty Burgoine, Shropgeek puts on award-nominated, grass-roots, and other hyphenated-description conferences and events. For the 6 years Shropgeek put on a full-day tech conference, I acted as compere – hosting and introducing outstanding guest speakers. -
Assistant Director Content StrategyCornell University Ilr School Aug 2018 - Jan 2024Ithaca, Ny, Us -
Head Of Content And CommunitiesZengenti Sep 2014 - Aug 2018Ludlow, Shropshire, GbZengenti is a web software house with two digital agencies in its wings. Its flagship – Contensis – is an enterprise-level content management system (CMS). It’s used by many leading organizations and is popular with UK-based universities and local authorities. My job description is quite broad – I work with most teams within the company to build our message and keep our prose well-crafted. I also work with clients on content strategy through workshops and consultation. -
Content StrategistFluent (Cambridge) Ltd Jun 2013 - Sep 2014Cambridge, Cambridgeshire, GbI was Fluent’s in-house content strategist. Fluent designs and builds websites for SMEs and institutions such as the University of Cambridge. My job was to craft the message of websites – working closely with clients to understand their perspectives and make sure they have a clear and consistent voice. The work included all aspects of content strategy from microcopy (details matter) to taxonomies and writing. -
Community ManagerScraperwiki Ltd Feb 2013 - Jun 2013London, GbScraperwiki hired me to manage their community of journalists and developers. In my time there, I launched newsletters, spoke at events, and bullied our developers into getting analytics from our various tools. I wrote about data science in the ScraperWiki blog and had the chance to learn some basics of data-science analytical toolsets. A lot of the work was in creating ways Scraperwiki could hear from its users and connect them through rapidly evolving plans from the company itself. -
Community ManagerEmerald Group Publishing Limited Jun 2012 - Feb 2013Bingley, West Yorkshire, GbI worked as an internal consultant on many projects across divisions as part of the Digital team. I helped Emerald prepare for its first digital community offerings, looked after interns, and built up a working group within the company to support its online efforts. This involved pitching the very idea of a digital community to skeptical directors and liaising with academics to support Emerald's first community project, which they have since launched at networkedscholar.com. -
Community ManagerKasabi Jan 2011 - May 2012Birmingham, GbKasabi was a data marketplace startup project at Talis, and I had the privilege of helping to plan and launch the beta as their community manager. The role was a mixture of strategy and groundwork, which included organizing (and speaking at) events, writing marketing materials, conducting surveys, and setting up analytics. I also learned to use essential analytical tools to pull insights from datasets and wrote extensively on Kasabi’s blog. -
Editor Of Nodalities Magazine And Platform Evangelist At TalisTalis Apr 2008 - Jan 2011Worldwide, OoTalis built a software platform for semantic-web technologies. My job was to tell Talis’ story and that of the Semantic Web to interested people – and to help people who might become curious to pay attention. As editor of the trade publication, Nodalities, we gathered the perspectives of data scientists, AI experts, and engineers – and I had the privilege of helping people tell their stories and make sense of an emergent technology. Sometimes, the stories were best told in person, so I recorded and edited podcasts alongside the magazine. I also spoke at industry events, met hundreds of interesting people, and did some writing for ReadWriteWeb and other web publications. -
New Media ExecutiveGrandstand Media Jan 2007 - Dec 2007Grandstand Media, organisers of "the world's most famous horse show" hired me to manage their digital marketing and website. During that time, I project-managed the development of two large-scale websites with the aim to "recreate the impact of the live events on thescreen."
Zach Beauvais Skills
Zach Beauvais Education Details
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King'S College LondonEnglish Language And Communication
Frequently Asked Questions about Zach Beauvais
What company does Zach Beauvais work for?
Zach Beauvais works for Cornell University
What is Zach Beauvais's role at the current company?
Zach Beauvais's current role is Marketing Director.
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What schools did Zach Beauvais attend?
Zach Beauvais attended King's College London.
What are some of Zach Beauvais's interests?
Zach Beauvais has interest in Writing, Espresso Machines, English (Language), Digital Strategy, Consultancy, Making Coffee, Word Definitions, Education, Community Engagement, England.
What skills is Zach Beauvais known for?
Zach Beauvais has skills like Blogging, Content Strategy, Social Media, Digital Strategy, Content Management, Writing, Editing, Strategic Communications, Html, Public Speaking, Semantic Web, Marketing.
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