Zach Benton Email & Phone Number

Seattle, WA, US

• Lead a team of product marketing managers to define, launch, grow, report, and innovate the onsite experience and digital marketing strategy for Amazon Smart Home brands, which includes Amazon, Ring, Blink, and eero.
• Define and execute multi-channel marketing strategies that support goals across sales, tech, and brand, while continuing to stay focused on the customer experience.
• Manage testing roadmaps to inform incremental changes and continually optimize onsite product content and marketing campaigns using data and customer feedback to accelerate sales, engagement, and acquisition growth.
• Lead efforts with product teams to inform product go-to-market, positioning, and traffic strategy, including new-to-world products, country expansion, and variations.
• Collaborate closely with many internal teams with shared initiatives to track and report on results, opportunities, and recommendations, including tech, sales, brand, user experience, research, and subscriptions.

Seattle, WA, US

• Lead onsite and digital marketing for the Amazon Smart Home brand, working closely with the sales, brand, and in-market teams to grow sales, acquisition, and continuously optimize on Amazon in North America.
• Develop the first targeting strategy for onsite content, with a focus on the Amazon homepage across North America to improve engagement and conversion, and inform testing opportunities.
• Lead a content marketing manager to create and launch onsite campaigns monthly, executing the strategy I developed.
• Collaborate with our marketing experiment lead to execute and analyze my testing roadmap, focused on the opportunity size to optimize smart home campaigns and positioning.
• Analyze traffic and campaign performance to inform weekly, monthly, and quarterly reporting, as well as pre and post-event performance to ensure we understand what happened and document how we will improve going forward.

Seattle, WA, US

• Manage all digital marketing and merchandising for the Renewed brand on Amazon in North America, leaning into multi-channel strategies to grow brand awareness, increase discoverability, and improve conversion.
• Define the North America marketing strategy, leaning into new and existing channels including Amazon’s homepage, search, SEO, automated email, events, and product curation.
• Own the implementation of multi-channel strategies in each country, including visual direction, copy, performance, optimization, and at a minimum weekly reporting to leadership.
• Established Renewed as a standard brand inclusion in Amazon events, such as Off to College or Electronics Gift Guide, for the first time, improving brand recognition both internally and externally.
• Create an onsite foundation for the Renewed portfolio of products through establishing a singular landing page and accompanying product focused sub-pages to create brand taxonomy. What is Amazon Renewed? It is Amazon’s.

Seattle, WA, US

• Single-threaded owner of marketing and onsite merchandising for Toys & Games in Canada, with additional short-term ownership of Tools & Home Improvement marketing.
• Manage several critical cross-Amazon Canada events, which includes Prime Day Homepage merchandising and execution, and Q4 Holiday captain for all Retail onsite marketing.
• Owned all marketing strategy, channel execution, and reporting, which includes key channels like on-Amazon, search, email, events, social, and SEO.
• Lead the strategy, design, and execution of multiple “Holiday Toy List” events for Q4, which requires collaboration across the US Toys team, Vendor Managers, and toys Vendors for product inclusion and marketing channel.

Seattle, WA, US

• Own the day-to-day relationship with Disney to support marketing and sales on Amazon, including weekly, quarterly, and annual reporting to the sales team and managing the execution of onsite merchandising across Amazon.
• Manage a crucial toy release event ahead of Star Wars: The Force Awakens movie, named “Force Friday,” where we launched for the first time hundreds of embargoed toys and games.
• Collaborate extensively internally to coordinate across the many toy businesses that license Disney properties to drive alignment of larger projects, including other internal teams such as Softlines and Consumables.
• Own the coordination of deal execution during Q4, the most critical time for the industry, through daily alignment of new deal offerings, launching onsite merchandising, and managing approvals across finance and vendor.
• Support the creation and execution of the first ever "Summer Toy List" on Amazon through extensive internal collaboration to define product inclusion, visual direction, and traffic strategy, with a simultaneous launch.

Seattle, WA, US

Work closely with and lead a high-volume sourcing recruiter to support the growing hiring needs in fulfillment centers in the US and Canada, including maintenance technician and facility leadership roles.

Seattle, WA, US

Full cycle recruiter for North American Facilities. Collaborate with and support Maintenance Managers across the US and Canada to source and hire maintenance tech talent in a variety of roles within fulfillment centers.

Seattle, WA, US

Sourcing recruiter in the Talent Acquisition Development Program (TADP) supporting North America fulfillment. I owned sourcing and identifying candidates for facility tech and maintenance roles in both existing and new fulfillment centers across the US and Canada.