Hired to grow the community and revenue for The Van Mart - the one stop shop for helping people design and outfit the van of their dreams.

ARC (Age Reverse Conditioning) Method Courses is the culmination of a 20 year quest to improve Taylor Knox's surf strength and longevity, brought to you in a fitness course.Picking up where the SurfFitness DVD left off, we embarked on updating the tried and true methods that Taylor Knox has adopted to keep progressing as a professional athlete into his 50's.The ARC community is is represented by thousands of people, from all over the world, who are focused staying stronger for longer.

Hired to grow brand awareness and revenue for BN3TH as a leading next-to skin-comfort apparel brand for men.• Grew brand awareness across the tracked metrics of new eCommerce customers, direct traffic/search, and community growth by an average of +35% YoY• Increased eCommerce revenue through specific focus on new customer acquisition in the US and building community with existing Canada US customers• Created an integrated go-to-market process that yielded improved timelines and assets for wholesale business growth across existing channels, as well as supporting new channel growth in menswear, sporting goods, and golf

Hired to create and launch Inspire Courses, The Inertia Media’s paid access online education initiative designed to provide ocean, outdoor, health, and creative enthusiasts with the best instruction on the planet to pursue their passions, enrich their lives, and maximize their potential. • Led comprehensive consumer survey to determine demand and identified, negotiated, and produced course with the world-class talent and leaders in respective fields• Created brand strategy, finalized contracts, developed organic and paid marketing strategies, and developed processes and procedures to scale operations with growth

Led the strategic direction and marketing for a consultative sales force for surfline.com and magicseaweed.com surf forecasting tools. Managed digital marketing and e-commerce based partnerships in all business channels and geographies.• Managed the integration of magicseaweed.com acquisition by restructuring European based media business into the Surfline organizational structure• Exceeded KPIs by onboarding new business channels and media offerings• Expanded advertising clients to the industry periphery and established product alignment that resulted in innovation, efficiency, and scale during a time of major industry contraction• Created new editorial and custom product mixes for major partners (Billabong, Vans, The Olympic Channel, Tourism Portugal, and others) to drive digital and e-commerce revenue from existing user base • Gained advanced knowledge of digital media, web analytics, e-commerce and subscription-based software services

Recruited to lead major brand overhaul and repositioning, along with conversion to digital and ecommerce platforms for eyewear and accessories for this parent company of Louis Vuitton, Gucci, Puma, Bottega Venetta and other global brands. • Led corporate-wide rebranding, resulting in sales growth and movement from 5th to 2nd place in the Action Watch core retail sales and brand tracking survey• Redefined and aligned the company’s brand voice and marketing activations with core values while actively connecting with broader audiences in the fashion, lifestyle, and outdoor channels• Conceptualized strategic plan for global marketing, hired and set up teams in Australia and Europe, and provided leadership to global staff to implement vision and tactics aligned with core values• Launched new category of watches from the ground up to expand seasonal eyewear sales into a recurring revenue and sustainable accessories business model

Executive level responsibility for strategically guiding the seasonal footwear direction and developing sales and marketing tactics to drive sales. • Managed a multi-functional team with direct responsibility for fueling global sneaker culture across all regions• Aided in the relaunch and profitability of the previously underperforming Air Max franchise by creating socially-driven digital and physical activations for the ‘Air Max’ suite of campaigns• Partnered with digital and e-commerce teams to ideate and launch the SNKRS App, a direct to consumer retail platform based on product access, community, loyalty and rewards

Promoted to provide strategic leadership to an 8-person multi-functional team responsible for driving consumer demand through the distinct brand propositions of Nike SB, Nike Surfing, Nike Snowboarding, and Nike 6.0 with P&L responsibility.• Transformed traditional marketing tactics to the emerging digital landscape to retain Nike’s reputation as a brand leader, creating social and digital connection with the youth and young adult demographics• Crafted winning product and brand stories which connected consumers to the Nike brand voice through digital and experiential events, live webcasts, in-store product launches, and long-form content releases • Instrumental in inspiring the sports industry at large to steer marketing toward consumers of pop culture• Awarded “Nike Maxim” (2011) for best campaign integration

Hired by Nike from prior role at Action Sports Group as action sports expert to guide brand launch into new category.• Drove brand and product segmentation through 3 distinct consumer propositions and products within Nike SB, Nike 6.0, and Nike Snowboarding• Delivered disruptive and innovative brand experiences through award winning activations such as the Motel No Tell in Southern California, The US Open of Surfing event sponsorship, and the Nothing But the Truth skateboard movie premiere at the Kodak theater• Crafted and led a comprehensive sports marketing strategy to build an athlete/ambassador roster that consisted of the most influential, established and emerging athletes across 7 action sports disciplines

Skateboarder, Surfer, Surfing, and Snowboarder magazines

The Realm clothing, JC Surfboards, and Body Glove wetsuits