Fantasy Football Today Social LeadLaunched the FFToday TikTok account and grew the following to 130K in two years.Helped grow the FFT Instagram account by 110K followers in two years.Brainstormed new and original content ideas and segments to reach a larger audience by working with talent and the production teams.Recorded on-camera voiceovers for vertical video and used storytelling to drive engagement, video views, and new followers. Implemented different social strategies and content plans to help grow the Fantasy Football Today podcast and build out the social channels with evergreen and timely content.Created social-first content with talent and format clips from the show and CBS Sports HQ broadcasts for vertical video to share on all social platforms. Monitored all insights and metrics using a data-tracking software to calculate progress and how we fare against competitors. In 2023 FFT ranked no.1 in Video Views, Engagements, and Followers Added.Work with production teams on-site at large events like the NFL Scouting Combine and the NFL Pro Bowl.Helped CBS Sports raise $125K for St. Jude Children’s Hospital during the annual Draft-A-Thon fundraiser by coordinating all talent appearances and thinking of new items to offer to raise money through donations.

Implemented the use of odds awareness as the driving force to grow the account based on what was happening in the NFL and getting people excited about betting.Helped grow Pro Football Focus’ sports betting Twitter account from zero to 20,000 followers.Analyzed PFF’s data as well as betting odds to create engagement on social media and drive people to the site.Manage multiple interns and their schedules on a fully remote basis across multiple time zones.