Zachary Eisenstat Email & Phone Number

Greater New York City Area

WANAMAKER empowers Finance with transparency into Marketing's black box to ensure advertising investments generate real financial results. THE PROBLEM: Marketing reports don't align with Finance reports because attribution does not measure incremental effects. Attribution leads to performance advertising activities being overstated, while the impact from other marketing strategies are understated. Attribution causes marketing investments to be inefficiently allocated, leading to wasted spend and lost revenue. THE SOLUTION:Empower Finance with an independent marketing measurement system that measures the incremental financial effects of marketing investments to eliminate ineffective advertising strategies, and re-allocate spend to marketing strategies that generate real financial results.

Greater New York City Area

Consult, create, and run various projects for start-ups. These roles have included:Building and maintaining excel modelsDesigning and implementing novel sales solutionsConducting competitive researchProducing product researchWriting white papersBusiness developmentProviding thought leadership

Provide business and performance consulting to artists.

Toronto, Canada Area

Perfomerd as Will Scathlock in THE HEART OF ROBIN HOODand u/s Robin Hood

Costa Mesa, Ca.

Performed as Caliban in THE TEMPEST

Greater Boston Area

• Design and direct web analytics planning• Evaluate marketing campaign performance for online and offline marketing campaigns• Synthesize data, distill findings, develop insights, and recommend actionable next steps• Help manage third-party analytics tools and vendor relationships

Greater Boston Area

Managed, negotiated, and expanded relationships with sales partners. Helped grow sales from $40k/mo. to over $2mm/mo. Designed, assessed, and implemented new sales initiatives. Part of the team that oversaw initial implementation of SEO, SEM ,and Facebook ads. Produced internal analytics of marketing effectiveness across all channels and made recommendations to executive team for improvements.

Performed as lead product analyst for Government funds and Money Market offerings. Collaborated in the marketing and analysis of multi-sector and securitized mandates and mutual funds, that included: analyzing and communicating performance, positioning, and strategy to retail and institutional clients; conducted sales calls to discuss fund strategies and provide market commentary; presented investment capabilities and process to consultants; and gathered strategic market intelligence and produced extensive competitive analysis for institutional and retail funds. Designed and wrote fixed income market and strategy research papers.

Taught introductory through intermediate gymnastics to children between the ages of 4 and 12. Also helped to occasionally run birthday parties for groups of up to 20 children.

Supported two senior salespeople with $70mm in production for 2007. Responsible for tracking, analyzing, and performing basic appraisal on bonds in the mortgage derivative and credit space as well as index analysis on ABX and CMBX. Designed programs to more effectively perform these tasks. Backed-up trade execution, obtained pricing, worked with credit officers and compliance, and handled repo trades.

Bachelor Of Science (B.S.), Mechanical Engineering

S.B., Mechanical Engineering With A Concentration In Brain And Cognitive Science

Activities and Societies: Men's Gymnastics, A Capella - Toons and Resonance, Chi Phi Fraternity Rush Chair2006 NCAA Academic All-American