Coolmate Rentals is Toronto's premier supplier of mobile refrigeration trailers. We provide short and long-term rentals of portable cooler and freezer units to the GTA and surrounding area."We Bring Cool to You"www.coolmaterentals.com

Bringing a unique perspective and skillset, that is leveraged by clients to meet and exceed mandates. • I make successful contributions to businesses in several areas, from writing business plans to copywriting and editing, as well as staffing and HR, and marketing endeavours. I am a brand advocate that has represented products and businesses across multiple media outlets including local and national print as well as through broadcasts such as Dragon’s Den, Breakfast Television, and The Food Network. • Being a business-trained creative individual allows me to operate independently, manage creative workflows and employees, while also maintaining a business attitude toward objectives, budget and timelines.

• Created a strong business plan that secured initial funding, resulting in a successful “bootstrap effort” to introduce a unique product into a competitive industry that gained national recognition.• Designed and refined operations and supply chain, resulting in a scalable model, which allowed the business to grow from one food truck to several brick-and-mortar outlets in the greater Toronto area.• Used ingenuity and creative thinking to ensure all location build-outs were completed on time and on-budget. • Designed all operational workflows for multiple outlets and locations, managing employees, inventory and supply chain.• Brand ambassador who raised awareness to the public of this new and unique product in-person, online, and via multiple media outlets such as the Food Network, CBC’s Dragons Den and several local and national newspapers and magazines.• Responsible for conceiving, writing and executing all marketing and public relations endeavors such as social media content, contests, press releases and sales material such as menus and promotional posters, etc.

• Designed and maintained the company’s fully digital workflow which provided the delivery system best suited to the industry’s tight deadlines and agency workflows.• Responsible for all elements of production including conception, storyboarding, script writing, filming, editing, visual effects, music licensing and foreign language versioning.• Lead sales of production services for the company – 40% as hunter, 40% as farmer, 20% referral.• Managed over 50 different crews and hundreds of individuals.

General Electric • Produced several sizzles for internal use which encouraged efficiency as well as instruction for on-the-job requirements within budgets and tight timelines.• Videos were deemed highly successful and translated into three languages and implemented throughout North and Latin America to all GE offices.• Fostered an ongoing relationship, leading to the production of an additional 7-video campaign for GE Healthcare. Videos were translated into French and Spanish and distributed to all GE Healthcare service outlets in Canada, the USA and Mexico.Spin Master Ltd • Produced and directed dozens of effective sizzle videos to eventually become a prime vendor for any production that could not be handled in-house.• Worked closely with brand managers to create accurate and entertaining sizzles for unreleased or prototype-stage products.• Made regular contributions to the identity of major brands/properties with regards to logo and lock-up, style guides and packaging design.• Delivered high quality videos under extremely short timelines and well-within budget considerations.Star! • Researched, wrote, directed and coordinated all aspects of production and post-production for two episodes of miniseries entitled “Awesome 80s”.• Managed specific broadcast deadlines and quality control requirements necessary for the show’s rigorous approval process.• Functioned as the only producer at Star! creating content completely independently, without a crew or post-production team.• All writing, research of found-footage, filming, editing and sound design was completed myself.Sir Sam’s Inn and WaterSpa • Creative lead on all marketing initiatives including social media posts, email blasts and blog postings resulting in increased audience and engagement across various social channels.• Produced all content, both written and visual, for use in marketing material, brochures and social media.