I help clients and internal stakeholders get the most out of the analytics they need. I work on solutions like cross-channel attribution, which helps the client know how spend in one channel impacts the performance of another. I also supervise a small team of analysts who focus on a specified roster of clients. We work with in-house tools and external tools like Nielsen, Rentrak, Acxiom-Personicx, Comscore, and Simmons.Havas Edge is the largest vertically integrated full-service direct response agency in the world. With expertise across all digital, broadcast and media domains, Edge succeeds by helping build our client's businesses, and brands, in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients generate superlative ROI in a multi-channel world.

I help clients and internal stakeholders get the most out of the analytics they need. I work on solutions like cross-channel attribution, which helps the client know how spend in one channel impacts the performance of another. I also supervise a small team of analysts who focus on a specified roster of clients. We work with in-house tools and external tools like Nielsen, Rentrak, Acxiom-Personicx, Comscore, and Simmons.Havas Edge is the largest vertically integrated full-service direct response agency in the world. With expertise across all digital, broadcast and media domains, Edge succeeds by helping build our client's businesses, and brands, in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients generate superlative ROI in a multi-channel world.

I help clients do Real-Time Personalization for Multi-Channel Retailers. I currently work on the analysis and optimization of personalized recommendations for e-commerce platforms. I try to answer the question "Based on individual and aggregate user interaction with a collection of products through multiple e-commerce channels, what are the best real-time, personalized recommendations for every possible context?" San-Diego based Certona is the market leading personalization and revenue optimization provider for Omni-channel retailers. Our Resonance platform intelligently and automatically enables true one to one personalized interactions with consumers as they engage through any of our client's digital touch points/channels including web sites, email, mobile sites, in-store and contact centers. We do all of this in "Real-time"Certona is trusted by over 450 top retail brands generating over $22 billion annually in online revenue. Our great clients include the #1 retailers in Apparel, Specialty, Office Supplies, Luggage, Skincare, Pet Supplies, Grocery, Home Improvement and many other categories. Certona is the only provider to be selected as a top personalization vendor four years in a row by the Internet Retailer’s Top 500 Guide.

I consult for companies, agencies, and professional services companies to build, manage, execute testing and targeting teams, and strategies. I provide subject matter expertise, staff augmentation, process documentation, and consulting services upon request. Companies I work with include:- Symantec- Numeric Analytics