Zach G. Email & Phone Number

Detroit, MI, US

Bellevue, WA, US

• I worked with Accelalpha for nearly three years as a contractor/freelancer—like two passing trains, never stopping at the same station at the same time. Fortunately, our schedules aligned once, and I took the.
• Establish and streamline processes for managing social media channels, ensuring consistent and effective brand messaging across all platforms, for all departments.
• Assist in organizing and executing internal communications strategies and events to foster a cohesive and informed workplace culture.
• Conduct thorough reviews and analyses of existing marketing technologies to identify areas for improvement and implement viable solutions.
• Partner with various departments to develop and create engaging content, including emails, social media posts, and other communication materials.
• Regularly review and interpret analytics from the website, social media channels, and other digital touchpoints to drive data-informed decisions.

• I started The Never Ending Backlog after realizing I had a habit of purchasing game bundles and discounted Steam games over the years but rarely (or sometimes never) playing them. As I approached 3,000 unplayed games.
• Hosting The Never Ending Backlog, a media series focused on the adventure of tackling an extensive PC gaming backlog with regular reviews of previously uninstalled and unplayed games.
• Reviewing a diverse collection of games, spanning different years, genres, and categories, featuring titles from indie developers to AAA studios.
• Creating byte-sized, engaging game reviews that cater to a broad audience of gamers, offering something for everyone.
• Utilizing a suite of content creation tools including Final Cut Pro, Notion, and Twitch, along with other martech systems for efficient production and content management.
• Releasing and distributing content across multiple platforms, including Twitch, YouTube, TikTok, and Instagram, to maximize audience reach and engagement.

• While pursuing my Master’s degree, one of our group projects was a hands-on initiative where we were assigned a local nonprofit to manage a Google Ads Search Campaign, as they had been awarded a Google Ad Grant for.
• Regularly meeting with nonprofits to understand their goals, aspirations, and the challenges they were looking to overcome.
• Web development of new sites, new pages, new services, LMS directories, and other web-based needs for existing sites.
• Graphic design, content creation, and related services to fill gaps in their expertise.
• Generating ongoing interest in NPGO, as word-of-mouth was my primary advertising channel. With each satisfied nonprofit, I would gain one or two more in return.

Troy, Michigan, US

• Though I loved my time at Aysling, I was searching for a role closer to where I was planning to move with my wife as she pursued her dream career. Fortunately, I had briefly connected with Ellis Porter before the move.
• Was given the opportunity to hire a Content/Marketing team where we worked to design the EP Studio with furniture, decor, and production equipment that included photography, videography, and audio equipment.
• Hosted and coordinated company-wide events. From localized intimate events to 300+ person conferences, working with vendors, catering, logistics, and special events.
• Developed partnerships with groups in a variety of industries including: SaaS, nonprofits, service providers, and other groups with similar audiences.
• Engaged with a diverse range of nonprofits and community organizations across the Greater Detroit area to spearhead impactful community engagement initiatives, charitable events, and programs promoting diversity and.
• Provided ongoing management and maintenance of HubSpot, including the implementation of Marketing Hub, Sales Hub, Service Hub and CMS, including migrating legacy systems.

Saline, Michigan, US

• Similar to my experience at Ingenex, I was quickly recruited again, this time as a Marketing Director working directly with the owner. Within my first two weeks, the owner sold his share of the company, the CTO was.
• Developed and implemented the brand strategy for Aysling and MagHub, and other properties owned by the FRY family of products/services; including candy, software, and distribution companies.
• Oversaw implementation of the marketing strategy - including campaigns, events, digital marketing, and PR.
• Worked closely with Aysling’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.
• Created daily content through blog writing, podcasts, press releases, social media posts, website content, etc.
• Created and managed a marketing budget that was distributed over various segments including conferences, marketing collateral, printing services, and paid advertising campaigns.

Ann Arbor, MI, US

• Although I loved my time at CDK Global, I was quickly recruited by a digital marketing agency in Ann Arbor. I was eager to join this group because they were a HubSpot partner. During my time at Ferris State University.
• Worked closely with clients to gather objectives, set goals, and create the strategy and plan to reach those goals through inbound marketing.
• Met with clients weekly for status meetings, campaign performance optimization, and other timely account matters.
• Managed inbound marketing campaign execution of email, web, and social media across multiple clients, including campaign setup, testing, QA, approval, and deployment.
• Partnered directly with web development, graphic design, content, and paid media team members to develop strategy and execution plans that increased pipeline growth with qualified leads.
• Reported on campaign performance and metrics.

Austin, Texas, US

• During my junior year of college, multiple professors referred me for a position that would be available after graduation. This was my first true marketing career (that I didn’t create myself), and it allowed me to.
• Was responsible for General Motor Dealer's Digital Marketing Strategies across the United States, as well as a few Lexus and Infiniti dealerships.
• Maintained an ad spend of $1,000,000 + annually, focusing on Account Management and Digital Marketing Strategies.
• Participated/orchestrated multiple small group lesson plans with fellow co-workers.
• Worked with dealers on the UI/UX of their website.
• Created monthly and quarterly strategies based on our client's digital analytics, as well as current needs/hurts.

Big Rapids, MI, US

• I enjoyed creating my own internship so much that I decided to create two. To be fair, I really wanted the chance to work with a food-service group, and I had developed a love for coffee, or maybe an addiction; I.
• Maintained Starbucks' Twitter, Facebook, and offline promotions. Similarly with The Market and other retail establishments on campus.
• Created campaigns and various promotions that adhered to the rules of Starbucks & Tapingo Corporate.
• Used services similar to that of my Research Assistant position, including TweetDeck, Google Analytics, and Twitter Analytics.
• Attended various university events to promote new products, services, and applications.
• Participated in brainstorming and idea generation meetings with other staff members from Ferris and partner corporations.

Big Rapids, MI, US

• As a local non-traditional college student, the opportunity to move back home to pursue a college internship wasn’t an option, and as I was still active on the fire department, I wanted to find a marketing adjacent.
• Performed research on various subjects of social media and networking in regards to academic communication and the humanities department.
• Created and maintained our social media accounts with relative information to the Communication department on campus; updated daily.
• Arranged and updated a chronological academic journal database in the office.
• Created multiple databases with complex Microsoft Excel formulas to calculate random name assignment generators.
• Broadened my political knowledge with web-based research on voting habits and the way the internet has influenced political outcomes.

Big Rapids, MI, US

• Prior to starting college, a friend of mine convinced me to join the local fire department, as I was looking for some semblance of family. What I thought would be a part-time volunteer role ended up becoming nearly a.
• Participated with various media outlets such as The Big Rapids Pioneer Newspaper, WZZM 13 News, and other media providers about events such as Hometown Heroes, Pet Rescue, and various funding events.
• On-call firefighter 24/7 who was medically and fire trained with well over 50+ certifications in multiple disciplines in public safety.
• Participated in various volunteer functions such as town events/parties, breakfast events, and fair safety standby.

Master Of Science (M.S.), Integrated Marketing Communications

Certificate, Public Relations/Image Management

Bachelor Of Arts And Sciences (B.A.S.), Advertising / Integrated Marketing Communications