Zach Gresham Email & Phone Number

Tampa, Florida, United States

Gresham Group is a performance-focused marketing and sales support group. Our mission is to provide a return on investment to our clients through value-driven marketing and sales strategies. Through a proven strategy in multiple industries and verticals, we introduce new MQL's and drive direct product sales through the marketing channels.

Chicago, Illinois, United States

Global Director of Marketing for the world's largest marine products manufacturer. As the lead marketing team member reporting into the C-Suite, my responsibilities and accolades included:- Managing the go to market strategy for 4 global marine brands: Bayliner, Heyday Wake Boats, Uttern (EU) and Quicksilver (EU)- Led the complete and successful rebrand of Bayliner Boats. This included managing the entire creative process, implementation and execution of a global rebrand and… Show more Global Director of Marketing for the world's largest marine products manufacturer. As the lead marketing team member reporting into the C-Suite, my responsibilities and accolades included:- Managing the go to market strategy for 4 global marine brands: Bayliner, Heyday Wake Boats, Uttern (EU) and Quicksilver (EU)- Led the complete and successful rebrand of Bayliner Boats. This included managing the entire creative process, implementation and execution of a global rebrand and positioning shift.- Managed an annual marketing budget of over $2M- Successfully launched and won global marketing awards for the Bayliner Trophy T24CC, Bayliner Element M17 and Heyday H20 Show less

Tampa/St. Petersburg, Florida Area

Sparxoo acquired by another marketing organization in 2021. President for Sparxoo, nationally-recognized digital agency serving B2B and B2C clientele. Co-founding leader of Sparxoo Studios, a commercial video production firm based in Tampa, Florida. Main responsibilities include:- Developing and branding Sparxoo Studios, a video-focused arm of Sparxoo- Onboarded and managed a team of 8-10 production and marketing staff to aid in digital goals for both one-off and… Show more Sparxoo acquired by another marketing organization in 2021. President for Sparxoo, nationally-recognized digital agency serving B2B and B2C clientele. Co-founding leader of Sparxoo Studios, a commercial video production firm based in Tampa, Florida. Main responsibilities include:- Developing and branding Sparxoo Studios, a video-focused arm of Sparxoo- Onboarded and managed a team of 8-10 production and marketing staff to aid in digital goals for both one-off and recurring-revenue Sparxoo cliente- Partnered with sales, marketing and client development to increase sales and the efficacy of our product and production experience- Led award-winning productions for large Fortune 100 clients- Created a full sales and marketing pipeline to effectively drive new and existing business throughout the marketing funnel- Managed client development team to successfully onboard, nurture and impact clients of all levelsNotable partners include Tech Data Corporation, Chris Craft, Busch Light, Hisense USA, Hyatt Hotels, Ritz Carlton Hotels, Rob Gronkowski, Fleming’s Steakhouse, Cigar City and AdventHealth. Show less

Tampa/St. Petersburg, Florida Area

Successful sale and exit. Founded of one of Tampa’s fastest-growing lead generation marketing firms. ADventure's value lied in lead-generation digital marketing tactics, from highly-effective SEO to social advertisements as well as creative video production. During my time running ADventure Marketing, my career consisted of the following:- Developed the brand and go-to-market strategy for impactful lead-generation marketing for middle and upper level markets- Maintained… Show more Successful sale and exit. Founded of one of Tampa’s fastest-growing lead generation marketing firms. ADventure's value lied in lead-generation digital marketing tactics, from highly-effective SEO to social advertisements as well as creative video production. During my time running ADventure Marketing, my career consisted of the following:- Developed the brand and go-to-market strategy for impactful lead-generation marketing for middle and upper level markets- Maintained a rigorous sales pipeline including lead searching, cold outreach, lead nurturing and direct sales.- Developed follow-up sales pipeline and maintained a 63% returning month-over-month client pipeline- Ensured the successful delivery of client content and marketing materials for successful campaign work- Managed a large portfolio of B2B and B2C clientele including notable brands such as Mariott, Tech Data Corporation, TruGreen, The Ritz Carlton, Icelandair, JetBlue, Expedia and Travelocity- Hired and successfully onboarded over 15 employees in a 4-year spanI developed and executed our ROI-positive video production, digital marketing and ad management strategy on both a local and national level. Acting as both thought leader and business development lead, I championed the growth of our production studio to be known as one of Tampa's most prominent brands. Our visual content assisted in storytelling, inter-company communication and product sales/promotion. With a diverse offering set and portfolio, we served mainly the hospitality, sporting, law, medical, university and private equity industries. Clientele from both local and national, ranging from small, business-to-consumer brands to large Fortune 100 clientele. Show less

Tampa/St. Petersburg, Florida Area

Award-winning freelance videographer and photographerWorked with individuals and brands from mom/pop shops to Fortune 100 businesses. Notable clients include Pepsi, Mountain Dew, Red Bull, Icelandair, Travelocity, Hotels.com, Audi, Ferrari and others. Fluent in the Adobe Creative Suite and effectively managed/maintained long-term, successful and recurring business opportunities across there B2B and B2C markets.

Clearwater, Florida

During my time as Sales Marketing Manager at Tech Data, I managed and was involved in the following areas of the business:- Directly aided in growing the Cisco IoT Solutions group from inception to a 20+ team member organization- Aiding product marketing to align marketing content poised to drive sales- Developed and managed a digital marketing GTM strategy to support the initiatives of Tech Data when marketing for Cisco- Managed a small team of creatives to ensure the effective… Show more During my time as Sales Marketing Manager at Tech Data, I managed and was involved in the following areas of the business:- Directly aided in growing the Cisco IoT Solutions group from inception to a 20+ team member organization- Aiding product marketing to align marketing content poised to drive sales- Developed and managed a digital marketing GTM strategy to support the initiatives of Tech Data when marketing for Cisco- Managed a small team of creatives to ensure the effective positioning and output of client and partner-facing content Show less

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Bachelor Of Science - Bs, Marketing