I’ve led & executed successful local, national and global digital media programs. Every program begins with setting clearly established data-based benchmarks, coupled with supporting tactics that achieve goals.Much like scoring in sports, we in business have a common goal of understanding and beating the competition. I like to imagine my team is just like a sports team: We analyze and learn from losses, while charging for and embracing wins.Experience:Forecasting, Benchmarking & Goal SettingMulti-Channel Funnel AnalysisScientific Testing MindsetP&L OwnershipBudgetingTalent Scouting, Recruitment & RetentionTech Stack:Google, Bing, Facebook, Instagram, Twitter & Linkedin AdsGoogle: DCM, Sheets, Data Studio, Analytics & Tag ManagerMicrosoft: Excel, Word, PPTData-driven User Experience (UX) Analysis (HotJar & GA)HTML / CSS / Some PHP & SQLHCP & Pharmaceutical Program Development
Listed skills include Sem, Google Analytics, Google Adwords, Seo, and 35 others.