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Zach is an experienced tech leader and business strategist with a specialty in developer and partner ecosystems, strategic operations, data and analytics, go-to-market strategies, and general getting-things-done in business. For a decade at Twitter, Zach built and executed strategies that helped grow a $400M business. For the five years prior, Zach wrote and consulted for Forrester Research, helping dozens of companies refine their product and customer strategies. Prior to that, Zach wrote bad code and helped businesses with marketing.In 2017 Zach moved from the Bay Area to Boulder, CO. In the few minutes a day when he's not working or with family, he enjoys word games, puzzles, running, and reading.
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Svp, Ai EcosystemEdelman Aug 2024 - PresentNew York, Ny, Us -
Co-Founder & PartnerJackscrew Jan 2023 - Present -
Senior Director, Twitter EcosystemTwitter Jan 2013 - Jan 2023San Francisco, Ca, UsFor ten years I've played nearly every role related to Twitter 1.0's Developer Platform business. I was the first person hired to focus full-time on Twitter's partner ecosystem, which I proudly grew and strengthened with the help of an incredible team. During this time I worked on a bit of everything related to Twitter's ecosystem, enterprise data platform, APIs, and platform partnerships. As head of Twitter's Ecosystem, I developed and executed multi-year business strategies, hired, grew, and managed teams, acquired several companies, and built out the operations of Twitter's Platform Licensing business - growing it to ~$400M in revenue. -
Senior AnalystForrester Research Aug 2008 - Dec 2012Cambridge, Ma, UsI was a Senior Analyst with Forrester Research focusing on Social Intelligence - using insights generated from online discussion to inform business strategy. I researched the applications of using social media data for the enterprise, the process of identifying actionable insight from online conversation, and the technology and service vendors that make managing social media data possible.I consulted with Forrester clients on the ways emerging technologies shape their customer relationships and business strategies. I also spent much of my time at Forrester working with technology vendors -- advising on product strategy, roadmap planning, go-to-market tactics, and landscape differentiation. Lastly, I also worked with the investment community advising on target startups, conducting diligence, and on helping their portfolio companies on M&A strategy.I was frequently cited in such outlets as CNN, The Financial Times, USA Today, and The Wall Street Journal, and have spoken on radio and TV outlets, including NPR and Bloomberg TV, and presented at leading industry events like Enterprise 2.0 and SXSW. -
Social Media ConsultantPrompt Communications Ltd 2007 - Jul 2008I helped build a social media monitoring tool and ran the social media strategy service. My work involved social media analytics, building and advising on corporate blogs, planning social media marketing campaigns, developing corporate social media strategies, and driving social media monitoring initiatives.
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Admission Counselor / Technology CoordinatorConnecticut College 2005 - 2006New London, Ct, UsAlong with general college admissions tasks, I wrote and managed the official blog, served as a community manager of a college admissions discussion forum, and moderated online chats.
Zach Hofer-Shall Skills
Zach Hofer-Shall Education Details
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Union CollegeBachelor Of Science (Bs)
Frequently Asked Questions about Zach Hofer-Shall
What company does Zach Hofer-Shall work for?
Zach Hofer-Shall works for Edelman
What is Zach Hofer-Shall's role at the current company?
Zach Hofer-Shall's current role is AI Ecosystem Strategy Leader.
What is Zach Hofer-Shall's email address?
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What is Zach Hofer-Shall's direct phone number?
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What schools did Zach Hofer-Shall attend?
Zach Hofer-Shall attended Union College.
What skills is Zach Hofer-Shall known for?
Zach Hofer-Shall has skills like Social Media Measurement, Market Research, Strategy, Business Strategy, Social Analytics, Social Media Marketing, Management Consulting, Product Management, Crm, Social Intelligence, Due Diligence, Analytics.
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