Digital Marketing Manager
Current• Manage business development coordinator• Manage marketing coordinator• Manage and implement all forms of digital advertising and company PR• SEM account management and strategy (AdWords & Bing)• Drive and implement SEO strategy• Utilize marketing analytics to refine campaigns and determine ROI• Manage all website data, content, appearance, navigation, links, pricing, and eComm ordering module (rebuilt budnick.com in 2018)• External microsites & supplier discovery platform management• Manage vendor co-op marketing programs • Lead generation & lead qualification• Lead market research projects