Currently work on a wide variety of online and digital projects for various clients, including Klean Kanteen, Sunday Afternoons, Duckworth Co, VSSL, GrowlerWerks, Mamma Chia, SoulJour and many many others, big and small. Web experience with interface design, user experience, web management and content marketing for numerous platforms and ecommerce sites. Coordination of email programs, including strategy, design, database and list administration, promotional campaigns and automated messages. Online marketing knowledge with SEM, SEO and display advertising. Advanced analytics and reporting, strategy and consulting. Also previous brand and visual identity work, designing logos, icons, and various print collateral. See web site for more info: http://www.deepwoodsweb.com

Web Manager responsible for all Klean Kanteen ecommerce and emarketing. Role includes online strategy and sales promotions, forecasting and strategy, editorial and content calendars, and design and execution of all consumer, dealer and co-brand email programs. Manage global web presence and $2.5 million+ ecommerce store, including site design, development and maintenance. Also responsible for analytics/reporting and managing vendors on behalf of client, including hosting, domains, IT support, database systems, online platforms and other tools. Various roles as UI/UX designer, web developer, project and account manager, and content manager. Also support 10+ international websites working with global distributors for online presence.

Part-time contract web designer and developer for various clients, including Klean Kanteen. As part of small agency team, managed global web presence for multiple ecommerce stores, including site design, development and maintenance. Also coordinated email marketing programs for consumer and wholesale, online advertising, analytics and reporting, and strategic marketing campaigns for clients. Managed other vendors on behalf of agency, including hosting, domains, database systems, online platforms, social media applications and other tools. Various roles as web designer, developer, project and account manager, and content marketing specialist.

Web designer in emarketing group, worked on design, maintenance, programming, and management of corporate intranet and internet sites. Worked on large number of product web sites based on variety of platforms, technologies and CMS systems. Also responsible for landing pages and emarketing templates/design. Worked closely with Web Managing Editors and Business Units on variety of online corporate and product marketing projects. Helped developed new corporate web guidelines, standards and specifications.

Contractor on Web Services Team as web designer/developer. Worked on support web site redesign, porting existing site content over to CommonSpot, a ColdFusion based CMS. Primary role as CMS administrator, managing users, groups, approvals, templates, metadata, elements, and other aspects of system. Managed additional corporate web site content, including series of international events. Developed internal site Knowledge Base of documentation on processes, systems and applications. Researched and reviewed CMS products and other web applications, utilities and technologies.

Managed 2000+ page corporate web site, including all content and graphics. Coordinated international sites, including translation and localization. Oversaw site maintenance, testing, troubleshooting and traffic monitoring. Also managed proprietary custom CMS and database. Determined strategic site objectives, goals and plans for improvement. Implemented web driven lead-generation and site promotion programs, including on-site search engine optimization. Ensured all internal and external communications conveyed corporate brand identity and messaging. Produced designs for printed literature, advertising, events, direct mail, email and tactical sales and marketing programs. Also developed interactive Flash animations for tradeshows, CD-ROM and web use. Role as art director and project manager; coordinating schedules, printing, budget and production. Often directed outside vendors and agencies.

Responsible for design and development of all corporate marketing materials, including print collateral and online presence. Managed static 400+ page external web site and 200+ page internal site, including all content, design and graphics. Developed CD-ROM packaging and installation screens for embedded OS product along with interactive multimedia product introduction. Design of tradeshow booth exhibition signage and promotional materials as well as creation of advertisements, data sheets, white papers and corporate brochures. Also generated corporate and sales presentations, diagrams, illustrations, and other graphics. Additional roles as art director, project manager, print coordinator, marketing specialist and international web manager.