My approach is based on the fact that people don't walk around thinking about brands. They’re out striving, hoping, loving, connecting, wondering, longing, status-seeking and searching for purpose in life. My past life in academia makes me good at mapping this emotional terrain and finding opportunities for brands to insert themselves and add value to people’s lives in a meaningful, authentic way. My specialties are: - Brand ideas / brand refreshes - Creative strategy- Brand positioning- Brand and product launches