Zach Messler Email & Phone Number

Could the way you talk about what you sell be the thing that's holding it back from attracting more buyers and selling more stuff?Yes.TL;DR - I work with founders and marketers on what to say and how to say it so you attract more buyers and sell more stuff."When Zach helped my team develop a clear and unique value proposition, we saw a noticeable improvement in our brand's messaging and overall effectiveness.""We took the learnings from the session, ran some experiments, and the copy had the best engagement yet - we definitely connected with the audience.""After over a year of working with various messaging experts (and I mean industry leading experts) I still felt something was off. Zach pulled the messaging I'm now using in my intro, website header and other crucial places within the first day of our work together. He's just that good."🤘👊💥😎Think of it this way.You have a killer product.An incredible service.A brilliant idea.People should want it...For some reason, they don't.Much of the time, it's because of what you say and how you say it.Your positioning.Your messaging.Your copy.That's where I come in.Grab time, and learn more here: https://calendly.com/boomshockalocka/30min🤘👊💥😎

I serve as a mentor at the Founders Institute Keystone Chapter.My focus? You guessed it:👉 what to say and how to say it so you pull in investors, attract buyers, and sell more stuff! 👈I srsly love working with founders at this stage.Their passion, along with the excitement of what could be, make this so much fun. 😁🤘👊💥😎

College Park, Md, Us

"Jade Brown...FROM DOWNTOWN!!! POINT TERPS!!"I did public address announcing for a top athletic program in the Big 10 Conference, Division I of the NCAA.It was as cool as it sounds. I miss it. But stuff happens.Sports I called at Maryland included: Women's Volleyball, Men's Lacrosse, Baseball, Women's Basketball, Women's Lacrosse, Men's and Women's Soccer, Softball, Gymnastics, Wrestling, and others.I even got a tryout to do Men's Basketball after Gary Williams retired. You should ask me about that one. It's a fun story.I will always look back on my time announcing Women's Volleyball with a full heart. Sad it ended how it did. Loved every minute. Wish I could still be announcing my Terps.🤘🏐💥🐢

Mclean, Virginia, Us

At Appian, I brought the #BOOMshockalocka to Marketing.What's that, you ask?#BOOMshockalocka is excitement...it's taking calculated risks and hitting grand slams...it's motivating and inspiring departments and teams and individuals...it's doing what you love and making things happen.So what's the #BOOMshockalocka delivered at Appian? For me, Two things stand out.►One: I partnered with two colleagues to usher in Agile Product Marketing. This helped us produce more relevant content, faster...It also helped us better address the continually changing needs of our buyers.►Two: I changed the way people talk, flipping the dialogue from inside-out to outside-in. In other words, using the buyer perspective to help tell stories that capture attention...that help explain why change is so important to survive in the digital age. Stories like this one...my favorite of them all:Those solutions you bought to help run your business? They've accidentally spawned a monster! And, it's bigger and badder than you could possibly imagine.It holds your data hostage. It slows down operations. It wreaks havoc on your mission, your goals, your profits...without you suspecting a thing.Perhaps you recognize the signs of a problem:→ You navigate multiple systems searching for something you’re not sure exists.→ You’re never sure the data you have is current or complete.→ Your employees spend nearly half their time looking instead of doing.So what can you do? More stacks? The monster loves that. Better, faster servers? That just speeds the wrong decision.Instead, slay the beast once and for all...with Appian.Appian unifies your data and aligns it with your processes. So you make the right decisions and take the right actions.Process + Data = no more monster. Process + Data = your success.This is Appian. The one application platform for your success.

This one was fun. I was brought in to Contact Solutions to create a solutions marketing mindset...to help move the company from a sales-driven technology company to a market-driven solutions company.There was a good amount of infrastructure to pop into place. And, I started with some standard product marketing and messaging approaches. This evolved into sales enablement and even content marketing, too. Contact Solutions also represents the first opportunity I had to take a product--My:Time--from a glimmer in the eye of the chief executive...through market seeding...to market launch...and finally GA. Here's a taste of some messaging I put together in support of the launch...-----We are all consumers. And I bet you'll agree that the mobile customer care experience is just not aligned with your mobile lifestyle.Every organization has an app, and a lot of them are REALLY good. But if you need customer service, what happens? You call. And you wait.......for.......an.......eternity. "Why is the business' time more important than mine?!?!" you think.What if mobile care could empower your customers with control of their own service? What if it could simultaneously create your very own customer brand evangelists AND reduce your customer service costs?What if it could provide you with noticeable differentiation from your competition?It could...if only it operated on My:Time.www.mytimemobile.com

Amsterdam, Noord-Holland, Nl

VISICU was acquired by Philips Healthcare in February, 2008.And the integration of VISICU into Philips was the best I've ever experienced. Philips Healthcare management ran a campaign they called "do no harm." And that was that. We kept our processes and our people, and yet we had all the resources of the broader Philips organization.It was a full year before new processes were introduced. And, in that time, we had an impact on how the larger Philips Healthcare enterprise operated...at least in Marketing. It was a true collaboration between organizations, as well as a real, trial-by-fire lesson for me for how to influence across different organizations. At Philips, I continued the work I had started at VISICU, and I picked up additional product lines as well. All in all, my VISICU and Philips experience was a great one.

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I was brought in to VISICU as the first Product Marketing hire. VISICU was already public, with an incredible product--the eICU Program, an advanced telehealth system for intensive care. It was a complex sale to health systems; a focus on leaders (vs. laggards) in an industry that has a reputation for moving slowly and deliberately. There was a great need to simplify messaging and communications, as well as provide Sales with guidance and tools to help them sell. I came on board and installed Product Marketing infrastructure. I became the conduit between Product Management and Sales...a translator of sorts. It was a highlight of my career.(VISICU was acquired by Philips Healthcare in February, 2008)There's a big problem in healthcare, and it's not one you'd ever consider...that is, unless you know someone in really bad shape.There are not enough critical care specialists...intensivists to those in the know. And that's a bad thing, especially when studies show that much fewer ICU patients die with an intensivist-led care team in place. That's where the eICU Program comes in. The eICU Program is an advanced telemedicine solution that centralizes a health system's intentivists and enables them to lead care across multiple ICUs. And it works. eICU Program health systems have reduced ICU mortality and length of stay by more than 25%! That's healthier patients AND healthier hospitals.

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SoftMed merged with 3M Health Information Systems on December 15, 2006.

St Paul, Mn, Us

SoftMed Systems merged with 3M Health Information Systems on December 15, 2006.

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Ran marketing department of the North American region for information management software leader.

Developed and executed marketing communications and lead generation programs integral to brand awareness and sales growth for eSourcing software pioneer.

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Transitioned AppNet brand to Commerce One Global Services after acquisition of AppNet by Commerce One.

Porkeri, Fo

(AppNet was acquired by Commerce One in September, 2000)Managed new service launch programming and helped position this internet services company for acquisition.

Boston, Ma, Us

Managed marketing communications campaigns for product and industry groups in the Americas. Continued trade show accountability for all N. American shows.

Washington, District Of Columbia, Us

Primarily served as Trade Show Manager for one key technology client - GE Information Services. Created and implemented comprehensive Americas trade show program, covering approximately 40 shows per year.

Philadelphia, Pa, Us

Clients: Major League Baseball, New York, NY; Pinnacle Brands, Inc., Dallas, TX Managed award-winning, national public relations campaign for the fan-based, All-Star Week event produced by Major League Baseball, Philadelphia Phillies, and Pinnacle Brands, Inc.

New York, Ny, Us

Managed environmental programs on the municipal level.