Offering fractional marketing leadership for DTC brands

• Served as outsourced Head of Growth for clients, leading full-funnel growth strategy for brands ranging from pre-revenue to mid 9-figures, overseeing budgeting, forecasting, strategy, planning, and execution.• Developed and managed a working growth model per client, determining budgets, CAC/LTV goals, and profitability projections for the business as well as per channel.• Managed monthly budgets ranging from $100k to $10M.• Strategize and execute customer retention initiatives, inclusive of email, SMS, personalization and loyalty.• Lead internal, multi-disciplinary team of 5-15 people per client, consisting of CRM, paid media, digital product, performance creative, and design.• Partnered with digital product team to optimize performance throughout the funnel, strategizing on AB tests to improve conversion rates and drive growth.• Worked closely with performance creative and design teams to ensure deliverables are on brand and optimized to drive business objectives.• Collaborate with internal practice leads to align strategies with client goals.• Managed any outsourced vendors that may exist as part of the client relationship.• Direct knowledge of primary acquisition channels including paid social, paid search, YouTube, affiliate, OTT, direct mail, marketplaces, organic social, influencers, partnerships, and content marketing.

- Accountable for the direct-to-consumer P&L, driving the growth strategy from pre-revenue to 8-figures- Developed multi-channel acquisition strategy across search, social, retargeting, affiliate, direct mail, content, PR, influencer, and partnership management, optimizing new customer acquisition around LTV:CAC while growing the customer database from 0 to 150k- Drove retention strategy across email, SMS, subscription, and loyalty programs to maximize LTV- Led day to day operations of direct-to-consumer business, inclusive of marketing, pricing/promotional strategy, demand planning, site merchandising, product development, shipping/fulfillment and content strategy.

• Managed $2MM+ in monthly media spend across clients with diverse business models including: DTC, B2B, subscription, search-to-store, higher education, and apps• Worked with clients such as: Peloton, Temple University, Omega Engineering, Pimsleur Language Learning, Shinola, & Picture People, among others• Maintained and nurtured agency partnerships with Google, Bing, and Yahoo.• Drove multi-channel strategies across search, shopping, YouTube, display, and social to identify and execute growth opportunities in accordance with KPIs and budgets.