Zachary Muller Email & Phone Number

Boulder, Co, Us

Portland, Maine, United States

Relevant Software/Services: Salesforce Marketing & Commerce Cloud, Hootsuite, Basecamp, Excel, PowerPoint, Teams, SharePoint

Westbrook, Maine, United States

Relevant Software/Services: InDesign, Keynote, Teams, SharePoint• Conducted in-depth interviews with dozens of marketing professionals across 16 international markets• Wrote and designed a handbook to improve cultural sensitivity across company-wide international marketing initiatives• Mapped the differing customer journeys across regions and cultures • Presented my research in department-wide meetings and served as a subject matter expert for team inquiriesI was hired initially for a 3-month project to create a handbook of "Dos and Don'ts" in international marketing. These insights would help guide translations, word choice, imagery, and selling propositions in the marketing messaging across 16 primary international markets. A majority of my research was conducted in the form of in-depth interviews with veterinarians, vet techs, practice managers, and pet owners around the globe. I consolidated my findings in the form of a smart with a live table of contents and content sorted by both region and media-type. My contract was extended an additional three months at the conclusion of my research to continue developing insights and share my findings with other departments.

Portland, Maine, United States

Relevant Software/Services: Photoshop, InDesign, Mailchimp, Later, Wordpress, Airtable, Slack• Managed and grew multiple brand social media pages including accounts with over 117k and 58.5k followers• Implemented SEO best practices for themainemag.com, increasing year over year users, sessions, and pageviews by 25%+ • Wrote and designed email marketing campaigns for a subscriber base of over 30,000 readersI was the sole digital strategist for Maine Magazine and Maine Home and Design.I had significant responsibility managing the digital presence of two regional print publications. My primary job functions included creating and scheduling social media content (Instagram, Facebook, Twitter), managing the upload of digital content to the respective websites, writing digital-only content pieces, optimizing for SEO, developing and selling digital advertising plans, creating email campaigns targeted towards advertisers and readers, managing online giveaways and contests, storyboarding and planning video content, and reporting on digital KPIs.

Portland, Maine, United States

Carrabassett Valley, Maine, United States

Remote

Westbrook, Me

Relevant Software: Sketch App, Axure 9, Illustrator, Photoshop, Fullstory, Pollfish• Conducted preliminary research and user tests including surveys (500 respondents), phone interviews, and practice observations• Redesigned the user interface for echocardiography measurement software and for a customizable patient report• Monitored beta testers and submitted error and optimization reports• Worked within the Agile Development cycle, participating in daily stand-ups and weekly scrumsI had a summer internship with IDEXX in Westbrook, Maine. My IDEXX internship embedded me within the UX/UI Design team for consumer facing software. I had the opportunity to work on team projects while learning UX specific tools like Sketch App and Axure 9. After gaining familiarity with IDEXX products and my new tools, I launched my summer-long internship project, for which I presented my plan at a company-wide poster session in June and shared the finished project at an intern symposium presentation in August. I had to conduct my own research, establishing who my users were and what features and design considerations they wanted from a program. After I concluded my research I designed my informed proposals for UI updates. I also had the opportunity to present my project research results to a number of leadership teams within IDEXX that found my results interesting and relevant to their own projects, spurring cross-department collaboration.

Greater Los Angeles Area

Relevant Software: Illustrator, InDesign, Photoshop, Finalcut Pro X, Survey Monkey• Created press kits and contacted media outlets• Developed copy and visual strategies for experiential marketing activations• Conducted primary and secondary research to distill actionable key insights• Cut and edited reels of example interstitials for our anthology seriesI spent a semester in LA as a part of the Ithaca College LA Program. While there, I took three classes and had my internship with Gunpowder & Sky. G&S gave me the opportunity to work across many departments primarily on their two burgeoning OTT short film streaming channels. I learned about the entertainment industry as a whole and more specifically about the trials and tribulations associated with launching an OTT channel.One of my highlight projects from my internship was the research I performed for our horror channel “ALTER”. After launching in August 2018, ALTER had seen steady growth, and was beginning to gain awareness among horror fans. However, I noticed in meetings that many of the promotional strategies we were applying were based on assumptions about the horror audience. I conducted extensive secondary research from an industry scope and a psychological scope to determine some of our assumptions were wrong. Then, I created my research hypotheses and utilized primary research techniques to support my discoveries and present key insights to initiate change in the promotional strategy and change our vision of our target audience.

Portland, Maine Area

Relevant Software: Indesign, Photoshop, Illustrator• Refreshed company visual brand standards• Designed and wrote copy for print ads, posters, and other handouts• Designed and developed strategy for digital ads and social media posts• Printed and mounted event posters and interactive photo framesI had an internship as a graphic designer at Martin’s Point Health Care in Portland, Maine. The marketing department at Martin’s Point was an efficient, collaborative environment which required every role to work closely together. I developed my skills in the Adobe Creative Cloud (InDesign, Illustrator, Photoshop) designing advertisements, forms, and other promotional materials. I also improved my editing and writing techniques while editing blogs and captions for our Martin’s Point social media.

South Portland, Maine

* Responsible for the typical duties of a host or food runner* Often tasked with training new support staff* Managed retail salesThe Seadog Brewing Co. is a fast paced food service environment. As a host I was responsible for managing a server rotation, taking and recording reservations, greeting customers, clearing tables, and handling retail sales. As a foodrunner I was responsible for stocking the back of the house with condiments and sides, plating food, and delivering to tables. The Seadog gave me great experience interacting with customers, multitasking, and cooperating with fellow employees in a busy environment.

Bachelor Of Science - Bs, Integrated Marketing Communications

Activities and Societies: Club Rugby - Captain | AAF - American Advertising Federation | SCNO - Student Consulting for Non-ProfitsThe Roy.

Study Abroad - Florence, Italy, Fashion Merchandising

* Spent the summer living and taking classes in Florence Italy * Attended trade shows and met with designers and material manufacturers *.