Zach O'Connor Email & Phone Number

New York, United States

New York, New York, United States

- Director of Digital & Social Media for Pureology / Mizani / L'Oreal Technique in the Professional Products Division's DMI (International Marketing Strategy).- Responsible for the global digital content strategy and social media strategy for the L'Oréal Professional Brands Pureology, Mizani, and L'Oréal Technique. - Developing content briefs for the elements needed for all digital touchpoints (social, website, media, partner sites), supporting content development activities & shoots in collaboration with the global team as needed.- Developing digital campaign strategy in support of the brand, ensuring the right support for launches and always on-brand communications.- Driving brand advocacy and influencer programs in support of key objectives across the globe.- Managing social media calendar and overseeing community management activities across all global brand social channels.- Leveraging digital and social intelligence to drive strategies in support of the brand.- Measuring effectiveness of digital strategies using tools and established KPI frameworks.

Greater New York City Area

2022 highlights include: • Launched Logo’s TikTok account in July 2021, amassing 52k followers, 1M likes, & 8.2M views within 1 year. • Produced & led social for Logo’s social-first series, Logo Live, ending Season 3 with 4.2M views (+258% from previous season, +244% from season goal).• Broke records during Logo30's Pride Month campaign with views +3,000% YOY, and +80% above the 2018 all-time record. • Finished 2021 with +78% engagements and +114% views on Instagram, following a focus on Logo’s Instagram and brand creative refresh in Fall 2020. Role and Tasks• Brand lead, manage the overall strategy for Logo content as it lives on social, including brand voice & positioning as well as content distribution.• Produced impactful, timely, engaging and consumer-facing posts related to brand.• Managed contracts & relationships with influencers, collaborators, & external freelancers on social-only projects for Logo and NewNowNext.• Managed relationships with partner Viacom brands to understand the latest trends in social media to positively affect audience growth & key metrics.• Managed projects to bring vault & legacy content to YouTube. Managed social promotion, rollout, legal rights & restrictions, & clipping • Consistently monitored social trends, content & conversations to inform content across platforms. • Managed partnerships with internal social teams on content cross-promotion strategies.• Worked with Research teams & third-party apps to identify and track relevant analytics.• Collaborated with senior team members and research team to audit measurement and listening tools annually and provide recommendations for optimization.• Pitched and produced digital & social content for Logo, such as the LGBTQ State Of The Union, Logo30, live streams, & other video content. • Created custom social copy & assets for talent for various projects. • Edited video for social & digital content for talent, brand accounts, & LogoTV.com.

Greater New York City Area

Greater New York City Area

New York, New York

• Creating content across Logo's social media platforms for Logo's brand accounts, RuPaul's Drag Race, Finding Prince Charming, Fire Island, Cocktails & Classics, Gay For Play, and other on-air and digital series • Working with talent in-house or on the ground to create content for Facebook Live, Instagram Stories/takeovers, and other social promotions • Support news and topical events relevant to the LGBTQ community with NewNowNext, Logo's news publication • Coordinate with all Logo departments (Production, Creative, Digital, Programming, Editorial, Marketing) with all-related projects for social media support and deadlines• Developing and implementing social media promotion strategies with Logo Social team for stunts and specials such as LGBTQ Pride Month, Logo Trailblazer Honors, TV series premieres, holidays, World AIDS Day, Election 2016, and more • Creating topical, fun, fabulous, and interesting content to post across social platforms. Creating content to develop and sustain Logo’s brand and voice• Support red carpet events for Logo,/Viacom such as RuPaul's Drag Race, VH1 Divas, and Logo Trailblazer Honors • Live-Tweeting Logo/Viacom and relevant events such as the MTV VMAs, MTV Movie Awards, The Oscars, The Emmy's, relevant live performances (Grease, The Wiz) that would attract our target audience • Creating copy and assets for talent for various programs and stunts • Measuring social growth across Logo accounts

Washington D.C. Metro Area

• Manage the America's Transportation Awards.• Collect & distribute transportation news and member announcements to nearly 18,000 subscribers of the Daily Transportation Update.• Design, execute and proofread presentations and webinars for AASHTO Executive Director and senior staff on organizational updates and nationwide investment initiatives. • Generate and distribute press releases for all major internal and member association initiatives. • Manage web content and internal resources portal for the Subcommittee on Transportation Communications.• Provide administrative support to the Director of Communications and Director of Publications.

Washington D.C. Metro Area

• Crafted award show presentation scripts for AASHTO's President.• Wrote news releases and project descriptions for promotional materials on the America's Transportation Awards, nominated projects, and winning entries.• Created a more user- and mobile-friendly experience with an updated website for the 2015 competition.• Managed AASHTO graphic designers to develop promotional materials and banners.• Proposed and implemented improvements for the People's Choice Award and nomination process.• Managed distribution of $20,000 in prizes for winning projects.

Washington D.C. Metro Area

• Managed, developed and generated content for AASHTO's social media presence, resulting in an increase in followers of 128% on Twitter and 167% on Facebook from 2012-2014. • Collect & distribute transportation news and member announcements to nearly 18,000 subscribers of the Daily Transportation Update.• Design, execute and proofread presentations and webinars for AASHTO Executive Director and senior staff on organizational updates and nationwide investment initiatives. • Editorial contributor to the AASHTO Journal, the Adventure Cycling Association blog, and Rostrum, the National Forensic League's monthly print publication as part of an AASHTO-NFL sponsorship campaign. • Generate and distribute press releases for all major internal and member association initiatives. • Manage web content and internal resources portal for the Subcommittee on Transportation Communications.• Provide administrative support to the Director of Communications and Director of Publications.AASHTO Centennial Project, 2014: AASHTO's year-long 100th anniversary celebration• Maintained timelines with senior staff and other departments involved. • Researched historical information and coordinated with digital design staff, web team, archivist, author, and a contracted artist.• Managed production of promotional materials, a commemorative book, online website and blog, and commemorative shadowbox artwork.

Washington, Dc

• Assisted in preparation for annual meeting, conference calls, and board meetings. • Hosted webinars for AASHTO’s clients. Introduced social media to Executive Board and committees to facilitate transparency and accessibility of public documents. • Presented during Standing Committee on Rail Transportation Legislative Meeting on the development of AASHTO’s Rail Resource Center Website and Peer Exchange Information. • Attended and summarized Senate and House committee hearings related to transportation for senior staff.

American University, Washington Dc

Campus Host, American University (Summer 2009, Summer 2010 and Summer 2011) Washington DC• Part of team that coordinated and assisted around on average 10,500 conference guests (8,000 overnight guests) per summer.• Answered questions from guests and conference coordinators regarding the university, their polices, as well as information on Washington DC• Was one-stop-shop for all questions regarding summer programs at American University• Provided tours of American University’s main campus• Enforced policy for residents and guests, part of team that brought over $5 million in revenue annually for the university.

Washington D.C. Metro Area

Office of Senator Gillibrand (D-NY)

Bachelor'S Degree, Political Science

Activities and Societies: School of Public Affairs Leadership Program

High School Diploma