Managing NPD, events and advertising

Manages advertising, online and social media campaingsOrganizes, validates and distributes sales leadsCoordinates with sales and distributionCreates engaging sales collateral and supportive materialWorks with sales, engineering and management to craft marketing campaigns specifically designed for Bison's wide subset of customers across print, online, e*mail and social media platforms.

Creates engaging Public Relations materials and technical writing collateral to clearly speak to target audience Manages and coordinates new direct mail campaignsProduces engaging and SEO targeted content for new webpagesKey participant in developing and implementing new marketing strategiesFurther improved corporate and brand identity by increasing PR exposureImmediately boosted corporate and brand identity by working hand-in-hand with all facets of PBC Linear to redefine their perceived appearance in the market through critical product-launch planning, a new corporate name-change, and repositioning brand strategy. This was further facilitated by working with web-designers to enhance our company's web presence through SEO content and innovative web marketing. Also drove market penetration by highlighting and proving company core competencies through creation of new industry-specific application editorials, technical whitepapers and detailed supportive promotional materials.

Planned and created ROI generating market strategies directly with new and existing clientsBrought in several new accounts through new sales campaign tacticsAllocated and utilized full company resources (sales, production, promotions) to maximize client satisfactionCreated new revenue opportunities for clients with fresh, voice-of-customer targeted radio copyInitiated new sales campaign focused on first-time clients and centered around Return on Investment strategies. Designed several original radio marketing campaigns for multitude of unique commercial and B2B customers: medical, financial, retail and home development