Zach Perles Email and Phone Number
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Strategic integrated brand marketing and communications executive with and a passion for, and history of connecting brands with audiences, identifying and delivering partnership and business opportunities designed to deliver award-winning work. Deep understanding of both client and agency side approach and how earned, owned and paid tactics across traditional and digital media channels can be utilized to create brand and product awareness, evoke emotional connectivity, and motivate action. Strengths include business development (organic and new), strategic planning, campaign programming, client and team management. Deep category experience includes (but not limited to): luxury, lifestyle, sport, media/entertainment, spirits, consumer packaged goods, health & wellness and consumer tech.Brand Work Includes:Netflix, VF Corporation, Estée Lauder, Microsoft, NBA, EPL, L’Oréal, Sony Pictures Entertainment, Ferrari, LVMH, PUMA, Unilever, P&G, etc.
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OwnerHeat Lamp, Llc 2024 - Present
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Director Of Business DevelopmentIndustria Creative Jan 2019 - PresentUs
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Client Engagement & Business DevelopmentToddstreet 2016 - Jan 2019New York, UsResponsible for identifying, solidifying and growing consumer brand marketing communication opportunities within the pharma-focused agency. Clients included: Netflix, VF Corp., Viacom, Audi, Citi, etc. -
Strategy And DevelopmentRise & Set : Experiential Marketing 2015 - 2016New York, UsFormulated, managed and provided operational, account and business development counsel to launch a new, experientially-focused agency with a mission to deliver memorable and impactful experiential and non-traditional campaigns designed to support client marketing communication plans to a diverse range of blue-chip brands. Generated agency partnerships with organizations including: LVMH, Lucasfilm, Procter & Gamble, Infinium Spirits, and various PR agency client partners. -
Senior Vice President, Consumer MarketingCohn & Wolfe 2014 - 2015New York, Ny, UsAgency leader providing trusted senior level PR and global communications strategy and support to brand marketing department clients (Microsoft, Rolls-Royce, Alcon, Hennessy, etc.). Developed and managed deployment of marketing communications programs that generate significant brand awareness (PR and social content and coverage) and deliver on business goals, strengthening the brands’ influence among consumers, motivating internal stakeholders and driving desired brand perception. -
Vice President, Global Marketing & CommunicationsAuthentic Brands Group 2007 - 2014Ny, New York, UsPrince Sports, Inc. (2007 - 2014): www.princetennis.com· Expanded role and responsibilities from overseeing internal and external public relations and communications efforts to managing all global marketing communications (PR, digital/social, advertising, event/experiential, athlete and partner sponsorship, retail support and promotional marketing) for the highly recognized global tennis and racket sport brand · Managed all outside agency partners focused on building brand equity, generate PR/media and social coverage and awareness, increase trade sell-in and drive consumer sell-through · Provided communication direction and support (toolbox) to local market international sales & marketing teams (Americas, EMEA, Asia/Asia Pacific)· Provided executive leadership team and organization internal and external communications leadership through two ownership transitionsAuthentic Brands Group, LLC (2012 - 2014): www.authenticbrandsgroup.com/· Tapped to join new ownership group of Prince Sports, Inc. following its acquisition by Authentic Brands Group in 2012 · Oversaw marketing communications while transitioning the brand from operating company to licensing model under new ownership · Established and managed new global licensees partners and deployed go-to- market strategies and positioning for Prince and newly acquired portfolio brands (i.e Spyder Ski®, Juicy Couture®, etc.)· Manage teams (internal and external) to deliver most cost-effective paid, earned, owned communications initiatives on behalf of licensed brands (strong digital & PR focus) -
DirectorCitizen Relations International (Formerly Painepr) 2004 - 2007New York, Ny, Us• Provided client-facing counsel and support to practice area that developed and executed integrated communication programs to launch and/or support consumer brands in multiple categories/channels including the introduction and management of XM Satellite Radio (now Sirius/XM) - a new disruptive consumer technology hard goods and programming company taking on terrestrial radio; Other brand clients included (P&G (Old Spice), Unilever (Lipton Tea), Kashi, DirecTV, etc. )Citizen Relations™ is an international, award-winning public relations and integrated communications agency with specific strengths in consumer technology, food & beverage, consumer packaged goods, travel & tourism, automotive, energy and financial services. Our mission is to inspire citizens to act and fuel business and brand success for our clients. We achieve this by offering the most collaborative business model in the industry built to move at the speed of News, Now. -
Senior Account SupervisorWeber Shandwick 1999 - 2004New York, Ny, UsProvided support to a consumer-marketing team that developed industry award-winning integrated communication and PR strategies for various Fortune 500 brands through multiple marketing channels designed to generate positive coverage for brand and product; Brand clients included: (i.e HP (Hewlett-Packard), Hanes Apparel, Hershey’s/Reese's, DuPont, Pfizer)Part of Interpublic Group (IPG), Weber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm's success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, technology, public affairs, and corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility; www.webershandwick.com
Zach Perles Skills
Zach Perles Education Details
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Colgate University -
Hopkins School
Frequently Asked Questions about Zach Perles
What company does Zach Perles work for?
Zach Perles works for Industria Creative
What is Zach Perles's role at the current company?
Zach Perles's current role is Business Development Executive - Brand & Agency Connector.
What is Zach Perles's email address?
Zach Perles's email address is za****@****lfe.com
What is Zach Perles's direct phone number?
Zach Perles's direct phone number is +121276*****
What schools did Zach Perles attend?
Zach Perles attended Colgate University, Hopkins School.
What skills is Zach Perles known for?
Zach Perles has skills like Marketing Communications, Media Relations, Integrated Marketing, Advertising, Brand Management, Digital Marketing, Sponsorship, Social Media Marketing, Sports Marketing, Marketing Strategy, Public Relations, Social Media.
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