- Spearheading the overall strategic direction and vision of 8Sins, positioning the organisation for sustainable growth in the competitive esports landscape.- Overseeing all operational aspects, including financial management, team leadership, and business development.- Building and nurturing relationships with key industry stakeholders, securing strategic partnerships and sponsorships.- Leading the organisation’s expansion into new markets, increasing its global footprint.- Implementing innovative strategies to drive player performance and enhance brand visibility.

- Co-founded Brypico, an investment holdings company with a diverse portfolio spanning multiple industries, including hospitality and gaming/esports.- Spearheading strategic investments and growth initiatives in emerging markets within the esports and hospitality sectors.- Collaborating with industry experts and partners to identify and capitalise on high-potential investment opportunities.- Overseeing financial management, ensuring optimal returns on investments and sustainable growth.- Developing long-term strategies to expand Brypico’s influence and reach within the global market.

- Plan strategies for the organisation to hit various targets.- Partner with cross functional touchpoints to ensure esports brand strategies are integrated and translate to consistent, amazing experiences for fans and players.- Monitor financial performance and implement cost-effective measures.- Establish and maintain positive relationships with key influencers, teams, and organisations.

I ensure smooth daily operations and drive service excellence. I lead with a customer-focused attitude, maintain high compliance and health standards, and manage team efficiency. My responsibilities include expert training for new Baristas, handling customer escalations, creating outstanding coffee and food, and supporting the General Manager with scheduling and data review to meet business KPIs, acting as Manager on Duty in their absence.

- Directed the company's overall strategy, focusing on long-term growth and profitability.- Led business development initiatives, securing key partnerships and sponsorships.- Oversaw financial management, ensuring sustainable growth and cost efficiency.- Implemented processes to improve organisational efficiency and team performance.- Represented the company at industry events and conferences, enhancing its public profile.

Through rapid learning and advancement within my role, I've earned the trust to lead the team and run daily operations during staff absences. As a supervisor, I focus on achieving financial targets, training staff, ensuring compliance with policies and regulations, conducting stock assessments, and managing administrative tasks.

- Develop and implement the organisation's overall strategic plan in collaboration with the executive team.- Oversee day-to-day operations to ensure efficiency, productivity, and adherence to organisational goals.- Develop and manage the organisation's budget, ensuring financial health and sustainability.- Work closely with the marketing team to develop and execute branding and promotional strategies.- Enhance the organization's visibility and reputation in the esports community.- Ensure the well-being and professional development of esports talent.

- Develop content strategy aligned with short-term and long-term marketing targets.- Collaborate with marketing and design teams to plan and develop site content, style and layout.- Create and publish engaging content.Manage content distribution to online channels and social media platforms to increase web traffic.- Develop an editorial calendar and ensure the content team is on board.- Ensure compliance with law (e.g. copyright and data protection).- Stay up-to-date with developments and generate new ideas to draw the audience's attention

- Responsible for managing communities pre, during and post esports events/ tournaments.- Work with the wider team to build and deliver growth in participation numbers.- Maintain a high degree of expertise within the esports market, sharing knowledge & experience across the wider group business, to enhance our premium esports brands worldwide.- Planning social content and maintaining the content calendar ensures social media content is regular, relevant and engaging.- Monitoring the success of the community and of social media in terms of the overall marketing strategy.- Engaging with fans and followers to build relationships with the community and encourage engagement.- Build relationships with customers, industry professionals and journalists.

- Directed the company's overall strategy, focusing on long-term growth and profitability.- Led business development initiatives, securing key partnerships and sponsorships.- Oversaw financial management, ensuring sustainable growth and cost efficiency.- Implemented processes to improve organisational efficiency and team performance.- Represented the company at industry events and conferences, enhancing its public profile.

- Developed and managed community engagement strategies to foster brand loyalty.- Monitored community sentiment and provided feedback to internal teams.- Organised and hosted events to increase community interaction and engagement.- Worked closely with the marketing team to align community efforts with broader campaigns.- Managed social media channels, ensuring consistent and positive communication with the community.

I began as a team member and worked my way up to shift leader. As a shift leader, I managed tasks like closing registers, inventory checks, and overseeing the smooth operation of shifts. Ensuring guest satisfaction was paramount, exceeding expectations to encourage return visits.

- Directed all aspects of the organisation's operations, from strategy to execution.- Oversaw the recruitment and management of staff, ensuring a high-performing team.- Developed marketing and sponsorship strategies to increase brand visibility and revenue.- Managed the budget and financial planning, ensuring fiscal responsibility.- Led the organisation through a period of significant growth and change.

- Identify and develop relationships with leading content creators to ensure their maximising their full potential.- 1-2-1 management of our talent executive working within the gaming space.Strategically develop bespoke plans for signed creators to maximise their growth and financial productivity.- Work closely with the sales & partnerships team to build brand growth strategies and maximise all brand partnerships to their full potential Strong understanding of branded content in video on demand, streaming and social platforms including Twitch, YouTube, Facebook, Twitter, Instagram, TikTok, etc.- Strong leadership capabilities to lead and grow a promising team- Focused and knowledgeable of the competitive landscape in detail

- Managed the day-to-day operations of the esports teams, ensuring they were prepared for competitions.- Coordinated with coaches and support staff to optimise player performance.- Managed relationships with sponsors, ensuring mutual benefits and fulfilment of obligations.- Organised travel and logistics for teams participating in international events.- Developed strategies to enhance the team’s competitive edge and reputation.

- Developed and implemented marketing campaigns to increase brand awareness and engagement.- Managed relationships with sponsors and partners, ensuring successful collaborations.- Analysed market trends and competitor activity to inform marketing strategies.- Coordinated with the content and social media teams to ensure consistent messaging.- Measured the effectiveness of campaigns and adjusted strategies to improve outcomes.

Working with my uncle's company, I gained experience in construction and renovation. I managed supply orders, ensured efficient procurement, and maintained team morale by providing refreshments. This role taught me organisation, resource management, and teamwork skills.

- Led the development and execution of content strategies across digital platforms.- Worked closely with the creative team to produce high-quality, engaging content.- Managed content calendars, ensuring timely delivery of all projects.- Monitored content performance and optimised strategies based on analytics.- Ensured that all content adhered to brand guidelines and supported broader marketing objectives.

- Oversaw all aspects of the organisation, from team management to business operations.- Developed and implemented growth strategies that expanded the team's presence in the esports scene.- Managed relationships with sponsors, partners, and the media.- Led recruitment efforts, building a roster of top-tier talent.- Ensured the organisation remained financially sustainable through careful budget management.

Orchestrated event logistics, managed vendors, and ensured client satisfaction. Thrived in fast-paced settings, delivering exceptional results.