Zach Rains Email & Phone Number

Los Angeles Metropolitan Area

Manage optimization and experimentation for Fox Sports, Fox Entertainment and Fox Nation. Collaborate with Product Leads for each business to create experiment roadmaps to reach key objectives. Direct and review pre-analysis for each business to recommend and prioritize experiments to meet OKRs and goals. Conduct and review post-analysis of experiments. Present results and recommendations to key stakeholders and executive leadership. Collaborate with technical leads to expand experimentation across digital platforms including iOS, Android, Fire TV and Apple TV.

Los Angeles, California

Conducted pre-analysis using quantitative and qualitative data to identify experiment opportunities.Used pre-analysis data to recommend KPIs, key audience segments and experiment duration.Conducted post-experiment analysis and presented recommendations and findings to key stakeholders.Created standardized SQL queries experiment results for A/B experiments on Foxsports.com, Fox Sport Mobile Apps. Developed standardized reporting slides for sharing experimentation results with senior leadership at Fox Sports, Fox Entertainment and Fox Nation.Mentored and trained new hires on the experimentation team.

Los Angeles

Analyze and identify opportunities to optimize order conversion rate across Direct to Consumer digital products. Develop and implement test experimentation plans to improve order conversion across digital products. Analyze and communicate findings based on results.

Greater Seattle Area

Recommended new online merchandise returns process based on LTV analysis of users purchasing and returning merchandise online vs through a retail location.Collaborated with the Product Search team and BI team to implement additional signals to the product sorting algorithm leading to a $3.6 million lift in incremental revenue over a sale weekend. Created Tableau heat map reporting and analysis for the Digital Merchandise team to support optimal product placement on REI.comIntroduced and trained other analysts to use visual test development capability in Adobe Target to drastically reduce lead times for creating and implementing experiments.

Greater Seattle Area

Develop and conduct A/B and multivariate testing plans to improve user experience and e-commerce conversions. Set up and analyze testing results and make recommendations for goal optimization. Perform ad-hoc analysis to assess performance of paid search, email, display and offline advertising campaigns using SQL, Omniture (Adobe Analytics), Google Analytics and Tableau.Develop models for pricing of co-op advertising opportunities and affiliate partner payments.Identify key performance indicators (KPIs) with acquisition channel managers and develop campaign performance reporting.

Seattle

Work with clients to identify key performance indicators, establish baselines and growth targets. Set up reporting for client management, communicate trends and opportunities.Develop and manage paid search campaigns for multiple clients. Activities include keyword research for new campaigns, designing account architecture, developing landing pages and testing plans for ongoing optimization. Platforms managed include Google AdWords (Search + Display), Bing Ads, Facebook Advertising and LinkedIn advertising. Work with clients to implement tracking software, primarily Google Analytics, AdWords, Google Tag Manager and Facebook Conversion tracking. Set up reporting for client management, communicate trends and identified opportunities. Present monthly reporting to clients via written reports and weekly or monthly conference calls. Perform A/B testing for paid search advertising, landing pages and email programs.Google Analytics Certified. Google AdWords Certified.

Seattle, Wa

Performed inventory and accounts receivable collateral audits as a consultant for commercial banks. Provided banks with detailed analysis of clients internal control environment. Provided written and oral recommendations for credit limits based on collateral levels and quality. Developed an electronic credit monitoring system for collateral reporting. Built a comprehensive operations and marketing plan for rolling out the electronic credit monitoring product.Performed collateral analysis training for various commercial bank's credit and sales teams.

Seattle

Developed requirements for ERP system project implementing Oracle Financials and Peoplesoft for King County. Six sigma trained for change management. Developed analysis and provided recommendations for annual budget development. Worked with division level finance managers to produce budget recommendations to King County OMB. Managed a team of five analysts and auditors in the Budget Development section of Public Health. Worked with IT department to develop in-house financial tools using SQL and Visual Basic. Conducted end-user training for using the Department's in-house financial tools.Developed and maintained the Department's Federal cost allocation plan used to calculate indirect burden costs. Worked with division level finance manager to calculate and propose rate fee structures and tax levy structures. Performed Ad-hoc analysis of King County financial data to support annual budget development.

Greater Seattle Area

Planned and performed financial statement, legal compliance and A-133 audits of large local governments. Performed as an IT specialist extracting financial statement data from large scale ERP systems into Access databases. Wrote queries to segment and analyze financial data.Developed audit plans and budgets as Auditor-in-Charge. Developed analytical procedures for conducting due diligence. Supervised junior audit staff and conducted on the job training.

Certificate, Statistics

Bachelor’S Degree, Accounting