Launched a marketing and management consulting company focused on developing clients' audience growth strategies, social media marketing, tastemaker partnerships, and paid media tactics, leveraging existing relationships while implementing best practices to widen fan exposure and engagement for legacy and emerging entertainers and brands.Projects include: - Developing and implementing improved business development strategies, materials, and procedures at SONGFLUENCER, a leading influencer marketing and content agency, communicating and guiding effective release and tour marketing strategies to prospective clients.- Lead strategic marketing and label service initiatives at IMMEDIATE FAMILY to drive client acquisition, retention, and business expansion. - Developed content management system and process for social media marketing calendar, spearheading the creation, ideation, curation, and execution of digital platform content distribution to build EXPLORATION's social media channels.We deliver marketing and content strategy, creative services, social media management, paid media, influencer marketing, platform and brand partnerships, campaign management, talent collaborations, playlisting, partnership pitching, and catalog brokerage/artist funding services.

Oversaw growth on 40+ full-service marketing projects and led digital strategy for client's social channels, websites, CRM, and fan clubs. Clients Included Nickelback, Eric Clapton, Jeff Dunham, The Temptations, Neil Diamond, Marvin Gaye, and more. Consistently achieved follower, reach, and click-through rate growth. Delivered $300K+ in new business for the company, expanding relationships with BMG Records, Universal Music Group, 12Tone Records, P Music Group, Surf Dog Records, and more.Launched TikTok accounts for multiple musician clients. Gained an average 160.3K followers within first 6 months. Attained platform editorial features that led to newfound music consumption and touring success. Directed partnerships for clients with Bandsintown, Meta, TikTok, YouTube, Community, Laylo, Reddit, Twitter, Tumblr, JibJab, Smule, and more, and brand partnerships with Gibson Guitar, BMI, Amoeba, Netflix, Live Nation, WeTransfer, and more. Managed relationships with vendors, digital partners, and influencers. Collaborated with internal teams and external creators to develop high-performing content and digital marketing release strategies for Crowd Surf’s music and comedy clients.Created and improved many marketing documentations at the company, including training of managers and assistants, research/resourcefulness strategies, tour marketing, optimizations, onboarding, developing partner relationships, release checklists, marketing plan templates, and much more!Successfully launched TikTok accounts for Chuck Berry, Eric Clapton, Graham Nash, Iron Maiden, John Fogerty, Journey, Marvin Gaye, Neil Diamond, and more. Secured short-form vertical editorial features with socials & sales growth.Proficient in managing digital advertising budget, properly managing between influencer campaigns, and executing spending across Facebook, Instagram, YouTube, TikTok, and more in reaching the widest audience at the lowest costs (frequently $0.05 cost/click or less).

• Facilitate the administration of professional careers for top artists, including Dirty Heads, Sublime with Rome and Gethen Jenkins.• Demonstrate expertise in multiplying digital audiences, coordinating artist and team member schedules, and orchestrating sessions for artists with songwriters and producers.• Significantly increased revenue for all artists by at least 70% since start of employment.• Originate, design, and launch innovative marketing strategies, including:o Collaborated with the Cinebody app on an inventive campaign to gather thousands of user-generated content pieces and compile a fan music video for the Dirty Heads’ last single, “Visions” and Summer Tour recap videos.o Partnered with a text-messaging start-up for Rome Ramirez of Sublime with Rome to direct-message fans, negotiating gratis use.o Cultivated a partnership with non-profit Plus 1 in which $1 to every fan's purchase of a Dirty Heads concert ticket goes to the National Defense Resource Council (NRDC).• Retain diverse responsibilities for Five Music, Inc., including managing album recording and marketing budgets, negotiating best rates, and advancing marketing strategies around release dates. • Successfully manage multiple $100,000+ budgets without any negative P/L instances. • Piloted the organic influencer marketing campaign for Sublime with Rome, creating a tastemaker database through Excel and oversaw outreach; efforts culminated in the band’s Blessings album to debut at #2 on Billboard’s Current Alternative Album chart and #6 on the Current Rock Album chart in June 2019; achieved 15 million global streams for Blessings in less than one month of its release.• Through social media brainstorming and leveraging data insights, boosted Gethen Jenkins social following by 412%, Dirty Heads by 90%, Sublime with Rome by 42% and Butthole Surfers by over 200%.

• Created and launched a dedicated website via WordPress for the promotion of emerging artists. • Utilize social media, email marketing, and exclusive artist-blog initiatives to drive traffic and amplify exposure, attaining over 300K unique visitors since inception.• Charted successful course of development in the full production of three concerts.• Formulated and established strategic budgets and acquired brand partners, including Red Bull and Pop Chips, to augment event exposure and support expenditures.• Navigated production logistics, venue relations and negotiations with talent — including Pac Div and Capital Cities — to ensure successful events.• Governed all aspects of an acoustic performance at the beach, which involved securing performance permit, location, hat sponsor and drink sponsors.• Successfully negotiated with a clothing store to organize a free after-hours show, including sound and lighting, security, managing talent and secured title sponsor that covered costs.

• Small busy independent radio promotions company that required me to wear multiple hats and constantly multi-task to achieve results which include, but not limited to: flawlessly created weekly e-newsletter to distribute to nearly 1,000 music industry professionals, tracked performance of all commercial songs our clients had us promote, including researching tour dates and artist information, coordinated radio station giveaways with labels/management, paying radio station and company invoices, handled multiple phone lines, maintained calendars and contacts, booked travel, hotels and tickets for stations, labels and internal staff, and coordinated seasonal music meeting CD to be distributed to 300+ industry contacts including radio station contacts in the Adult Alternative format, Americana format, non-commercial radio format and college radio format.

Various roles within the Experiential Marketing/Field Marketing including:-> Field Manager for Snyder's Pretzels, overseeing a team of 16-18 people; Grassroots Campaigns, overseeing a team of 8-12 people-> Production Event Manager Ferrari North America -overseeing a team of 15-20 people in the setup and breakdown of Ferrari North America -> Team Lead: TruTV's Impractical Jokers (Comic Con promotion), EA Play (E3 promotion), Microsoft/Windows 8 (MLS promotion)-overseeing teams between 4-8 people-> BA/Sales Acquisitions: Bank of America, Nespresso-> Brand Ambassador: Hyundai, Kettle Chips, Marvel, Taste of Sonoma County, xBox, AOL, Metro PCS, Cupcake Vineyards, HTC, Coca-Cola Zero, PetCo Unleashed, eSurance->BA/Demonstrator: Oculus VR, Next VR, Kind Snacks, Beyond Meat-> Mascot: Energizer (Energizer Bunny), California Edison (California Bear), Intel (Android), M&M, Yakult (promotion at Anaheim Angel's Stadium) and "Left Shark" at Super Bowl owner's party.-> Mascot Handler: Frito-Lay (Chester The Cheetah), Major League Lacrosse (Los Angeles Riptide)Labor Setup / Breakdown -> Pop TartsTalent Runner -> Wrestlemania AXXESS 2015

• Receive and handle over 20,000 pieces of music product, processing the numerous Grammy submissions, and helping to establish and maintain Awards’ music submission library and Crafts Awards’ music submission library.• Screen over 680 engineering category submissions, ensuring playable submissions that maintain eligibility, then ripping and uploading all those submissions to 12 external hard drives to each be sent to the Grammy chapters.• In maintaining Crafts Award submission library, additional responsibilities included accountability on all those Grammy submissions in advance of their screening meetings, ensuring problem-free screening meetings for the 9 different crafts award categories.

• Collaborated with executive assistant in distributing premiums/gifts to all Grammy staff and key partners.• Coordinate with Marketing department to ensure project managers partners are accommodated for GRAMMY Week, including allocating tickets, parking passes, rehearsal tours and VIP access (i.e. suite, red carpet).• Utilize double-click for publishers (DFP) to place advertisements from partners on GRAMMY.com, including tracking performance of ads.• Organized GRAMMY Week sponsor media, organizing 5,000+ photos and video sorted by event and by partner, ensuring swift delivery of photo and video media to marketing partners for post-event recaps.• Additional responsibilities include managing Marketing staff expense reports, filing out partner invoices, organization and inventory of marketing closet, coordinating Marketing schedule for Grammy Week and basic administrative tasks.

Compile live stats for Santa Monica College NJCAA Men's Basketball team to comply with NJCAA Standards.Raise awareness for the Santa Monica College Athletics including helping to market their revenue-generating sports, football and basketball.

• My social media initiatives helped bring in over 23% of traffic to Frequency.com in time spent working on site.• Created over 200 channels, a 30% increase of channels to the site, with videos produced from those channels creating over a quarter of the content currently on Frequency.com.Conduct daily updates of featured content to keep site "fresh".Share videos on facebook/twitter and other social media sites to gage interest and increase exposure and traffic to Frequency.comReach out to websites/blogs to set up and account with Frequency.com so they can increase the exposure with videos they promote.Set up channels to improve quality of content for users.

Assist in various aspects of production with the live sporting events broadcast by the Fox Sports West network.• Utilized Adobe Photoshop creating weekly highlights sheet advertising on the FCS website, listing games airinglive on the FCS networks.• Researched, gathered and identified highlight clips for college football promo commercials.Created Daily Fills for September 2010, evaluating what programs to insert for live games that end early, end late, or get canceled.Took inventory of production equipment

Develop material to guide students in helping promote a passion for learning and personal development.Led local "Fun for Reading" book club to enhance students participation and interest in reading, discussion, expressing opinions, listening to other opinions and summarizing information based on stories read in class.Researched and contributed reading material to individually evaluate and improve the students reading comprehension, vocabulary and literature response.Administer classwork to individually evaluate and improve the students sentence structure, creative writing, grammar and oral presentation skills.Tutored several students in math through skill drill practice and enrichment of application & concepts based on the individual's math comprehension level.

· Used AVID Editing software to select and clip off video highlights of local sports team's games broadcast on Fox Sports (FS) West and Prime Ticket networks, which are utilized by producers in features about these teams.· Collaborated with other interns to restructure FS West tape vault, organizing tapes chronologically by team/event.· Viewed game tapes of local sports teams broadcast on FS West to select best practices; video clips, which were then assembled by the Sales Team for displaying to local team partners and sponsors.· Co-produced first-ever FS West Intern Orientation Video, conducting interviews with FS West staff and co-writing its script, highlighting various intern responsibilities.· Created the majority of the Summer 2010 Fox College Sports programming schedule, developing specific themes each day and college events to re-air that fit within each specific theme. Used Visual Program Scheduling software to insert games into particular dates & times to air on the Fox College Sports (FCS) network.· Utilized Adobe Photoshop creating weekly highlights sheet advertising on the FCS website, listing games airing live on the FCS networks.· Wrote over 25 FCS Website articles previewing various sporting events to be aired on FCS, including consistent· Created Daily Fills for the months of March and April 2010, selecting games and programs for the network to re-air if the live games are unable to air, finish early, or end late

· Created and improved end of season customer service survey on the Staples Center Event Suite website.· Researched and developed prospects for Staples Center Event Suites for the X-Games, and Staples Center 2009-2010 Event Suites, and the LA Women's Tennis Championships at The Home Depot Center.· Designed Staples Center Event Suites 2009-2010 Season Amenities and Event Suite Packages on PowerPoint and designed PowerPoint for LA Clippers Exhibition game event suites. Also designed Staples Center Event Suites 2009-2010 Letter Template.· Researched social networking sites to improve Staples Center Event Suite visibility and made recommendations to improve the Staples Center Event Suite website.•Developed cold-call script and research leads for the LA Women’s Tennis Championships. Initiated cold-calls to help raise attendance of tennis youth groups at the weeklong sporting event.

· Developed customer service and sales skills; improved written and verbal communication skills.

Developed marketing ideas & designed components to the Ski Channel website, to increase viewer interaction within the website and increase awareness of the video on demand network.Responded to inquiries and sold summer camp packages for the company's two tennis centers and their LA Golf Academy.Duties included taking inventory of sports products they sold, filling out sales reports and organizing, scanning and printing documents.Assisted in day-to-day operations of the Palisades and Westwood Tennis Centers, the LA Golf Academy, and the Ski Channel- Kept accounting balances for both Pacific Palisades and Westwood Tennis Centers. - Created clothing database and merchandising invoices and in stock inventory at Atonal Sports-Developed marketing ideas & designed components to the Ski Channel website, to increase viewer interaction within the website and increase awareness of the Video On Demand sports network.- Worked on initial marketing launch of the Ski Channel, focusing on vital marketing issues

Responsible for managing day-to-day operations for Schine and Goldstein Student Centers.Duties include problem solving, supervising, security overseeing, and resource person.