Oversee all revenue-generating activities for TrueFire Studios, including all owned, earned, paid, and partner-oriented marketing initiatives. Responsible for the deployment of effective on-site promotional campaigns, email marketing, social media marketing, paid media tactics, affiliate marketing, and partnership initiatives. Own TFS and individual brand marketing analytics and insights, content development, SEO strategies, and tactics. Manage all current TFS employees in marketing or promotions roles.Areas of responsibility include:Lead generationOn-site promotionsContent development and SEOEmail marketingPaid media / digital advertisingSocial media marketingPartnershipsAffiliate marketingMarketing analytics & insightsProduct definition

- Work with leadership to identify, communicate and prioritize business development initiatives- Develop strategic partnerships with manufacturers, retailers, influencers, and others- Identify and support cross-selling and cross-marketing opportunities across TFS brands- Collaborate with marketing and industry initiatives on internal and external initiatives- Research, model, evaluate and plan for new growth opportunities- Negotiate and bring deals to completion with key stakeholders- Develop formalized business plans including terms, go-to-market strategy, and execution plans- Work closely across multiple functional areas (marketing, tech, etc.) in order to execute deals- Stay abreast of key industry trends to make recommendations on new revenue opportunities- Articulate the strategic direction internally and externally- Develop relationships across the larger TFS organization to further business goals- Build strong revenue partnerships that support our commercial strategy- Create interesting partnerships that work well with the TFS brands- Achieve or exceed the incremental BD revenue target each calendar year- Find new ways to grow our businesses year over year

• Develop and implement strategic partnerships• Lead all e-commerce and customer experience efforts.• Plan and execute top-level marketing plans• Grow revenue through new customer acquisition across digital channels and touchpoints• Drive community and content activities to enrich the prospect and customer experience• Build and execute marketing strategies and budgets• Identify opportunities to develop new marketing campaigns and promotions• Manage and report on all KPIs for marketing and CRM • Identify new product opportunities for development• Supervise the strategy, design and creation of all email campaigns• Evaluate web analytics reporting to identify paths through the site, behavioral • Assemble A/B and multivariate testing strategies to enhance revenue • Design the website strategy to optimize content and e-commerce• Manage all social media initiatives and strategies• Optimize and deploy all SEM, SEO, retargeting, and other online ad campaigns• Lead the effort to specify and develop mobile apps for iOS and Android• Develop and roll-out loyalty programs

- Online sales have increased 389% during tenure, website traffic has increased 500% during tenure, including a 2000% increase in referral traffic.- Primary duties include planning, developing, implementing, managing, and tracking all online marketing, social media, online advertising efforts including company blog, email marketing, Facebook, YouTube, Twitter, LinkedIn, special promotions, SEO, SEM, and more.- Manage optimization of website navigation, layout, and content using SEO best practices.- Business development and strategic partnership outreach.- Develop creative marketing promotions and sales initiatives.- Analyze customer and sales data to optimize product offerings and sales initiatives.

- In charge of all daily operations including staff management- Created print, e-mail, and web marketing campaigns that significantly increased business- Developed local partnerships, created new promotional events, and made all sales calls

- Assisted the Senior and Junior sales teams in the creation of sales strategies, target lists, and presentation decks for Fortune 500 companies and top 75 sports marketing spenders in the world- Played a key role in the execution of sponsorship sales strategies for numerous sports and entertainment properties as well as naming rights deals for major sports stadiums- Worked directly with the Senior VP of Client Marketing & Celebrity Endorsements in negotiating and coordinating deals for top sports and entertainment talent, including Charles Barkley and Kate Winslet- Assisted in the organization of EBITDA and other sales reporting data from all divisions of IMG

- Assisted in the evaluation of existing sponsorship agreements and recommendation of improvements for clients - Conducted industry research, gathered data, and made original conclusions to augment new business development- Participated in creative concepting sessions as well as the creation of proposal presentations

• Organized and coordinated Tampa Bay Devil Rays Baseball Camp for children ages 6-14; managed registration, support calls and promotional merchandise distribution; assisted Devil Rays players and coaches with coaching of campers.• Performed game-day promotions and giveaways; helped generate new promotional ideas and more efficient execution; gathered feedback from fan base regarding marketing ideas.• Assisted marketing manager with development of new campaigns; attended staff meetings and interacted with associates of all levels of the organization; handled pre- and post-game tasks for every home game.

• Assisted the marketing director of this top ten interactive marketing agency on Fortune 500 campaigns.• Participated in development of sports-related promotional campaigns targeting 18-25 year olds.