Zack Irons Email & Phone Number

Los Angeles, California, United States

Carlsbad, California, United States

-284% increase in total engagements in first full calendar year-Increased audience size by 1.4M followers in 2 years-Moved to the #2 spot in audience size amongst golf club manufacturers-11% increase in engagements YTD vs 2023 -50% increase in average engagements per post YTD vs 2023 -Highest growth rate on Instagram in 2024 amongst golf club manufacturers with over 387k followers gained-Increased Instagram audience size by 64% from 2023 to Oct. 2024-Enhanced brand perception and established Callaway as “the people’s golf brand” on social

Newport Beach, California

Carl’s Jr. & Hardee’s: Responsibilities & achievements: -Designed and implemented the organic social strategy for both Carl’s Jr. and Hardee’s-Planned and executed content shoots to capture food-focused, lifestyle and dynamic content for new and beloved menu items -Created window specific content calendars to cover launches and evergreen efforts -Drove record engagement for both brands in 2020, outdoing all previous years of record -Launched our presence on TikTok and amassed over 160k followers for Carl’s Jr. in 2 months-Successfully leaned into trends and viral topics to extend our reach///////////////Topgolf’s Toptracer: Notable achievements since taking over the social channels in April 2019:-Increased our Instagram following from just over 2,000 to over 49,000 -Established ourselves as one of the top golf TikTok accounts with over 150k followers and 3M likes -Achieved an engagement rate of over 5% on InstagramResponsibilities: -Capture content on-site at Majors. This consists of drone video, and photos/videos with DSLR camera-Capture videos of players on the range at tournaments and leverage them across social in real-time and throughout the year -Devise influencer plans to help promote new game modes on the Toptracer Range system -Daily posting, community management and putting the brand in positions that increase discoverability //////////////////DIRECTV SportsResponsibilities: -Daily creation and posting of graphics to highlight stats, quotes, etc. -On-site support at NFL Sunday Ticket's Red Zone and Fantasy Zone studios-Live tweeting and live event coverage during or at notable sporting events -Strategy building and content ideation for all major sport initiatives

Bachelor Of Science (Bs), Marketing

Bachelor Of Science (Bs), Marketing