I earned promotion from CMO to EVP in 2020, helping steward PrimeSport to new ownership. Presently, I direct a team of 50+ professionals in a matrixed environment. My roles include discovering new ventures for future expansion, developing new partnership verticals, and leading efforts to operationalize against business goals. I oversee planning and management of key industry partner relationships, including account management, renewal planning, negotiations, GTM strategy, and revenue generation. As EVP, I also manage the partnerships with 26 NFL clubs, the NCAA, the Rose Bowl, and the PGA of America.My successes in this position include: Overseeing business lines generating over $150M in annual revenue, including financial planning, operations, GTM, and on-site execution of marquee events. Negotiating long-term relationship with the NCAA, grew NFL business line to include 26+ franchise partners Helping the company move beyond the COVID-19 pandemic by leading the corporate response to the disruption of the hospitality and events industry. Created innovative solutions and discovered new paths to business expansion by leveraging relationships and negotiating mutually beneficial solutions. Recruited by private equity ownership to help drive overall company growth and position On Location's predecessor company PrimeSport for sale. Retained after acquisition and tapped to lead and overhaul marketing operations and GTM strategy. Served as key executive leader delivering growth from $250M at sale to $1B+ in 2024. Orchestrating budgets and marketing plans for marquee sporting events such as the Super Bowl, NFLInternational games, the NCAA Final Four, the Ryder Cup, college bowl games including the Rose Bowl, and major golf events. Lead 2 marketing team restructurings due to acquisition activity as CMO. Managed the integration of an acquired entertainment company’s marketing team, and directed the relocation of company divisions to North Carolina.

About the company: NFL-owned On Location has more than 500 employees and official partnerships with 150 teams, leagues, and events.After the acquisition of PrimeSport, I was retained by On Location to steer ROI-focused marketing vision and strategy, cultivate new partnerships and verticals, and manage a portfolio of marquee events. These strategies helped position On Location for their $660M sale in early 2020. DELIVERED RESULTS (2016 – Present):► Played a central role in growing the company to a $660M sale in 2020 through tactical marketing and business development.► On track to deliver record revenue from major events by redeveloping the GTM strategy to align with higher-volume, lower-touch, and digital-focused sales for scalability. Achieved the best results for Super Bowl and Final Four events in 2019, contributing to the profitable sale of On Location.► Coordinated the global marketing life cycle for 100+ events, managing budgets, strategic planning, and program execution for digital and out-of-home media across the On Location portfolio of companies.► Prepared organization for acquisition by revamping the GTM strategy and conducting two marketing team restructurings. Ensured seamless marketing and account management team integration and centralized marketing by relocating two divisions to North Carolina. Optimized operations through process streamlining and cost-cutting.► Differentiated the company from competitors to expand partnership opportunities by crafting a new brand story and messaging for business development.

About the company: Global talent and sports marketing agency providing services for some of the best talent, brands, and properties in the world.After initially helping lead golf consulting growth, I was entrusted to lead a portion of the general consulting group for the Brands division. While directing 20 consultants across LA, NYC, Raleigh, and Miami, I managed a portfolio and oversaw group business development, sales, and program execution spanning multiple sports and entertainment verticals.DELIVERED RESULTS:► Ideated and developed a Fortune 50 retailer's sponsorship of the Major League Soccer organization and several of their teams by creating a customized sports marketing strategy. This project secured the account as a long-term client for the firm.► Executed client engagements worth millions, including conducting an asset valuation for an NBA basketball team as well as producing sports marketing strategies for major brands and organizations.

I was recruited to build out Wasserman’s golf enterprise by directing business development initiatives across the non-retainer client portfolio. My primary focus included managing relationships with golf’s national governing bodies and shaping a targeted strategy around brand consulting for golf.DELIVERED RESULTS:► Increased engagement with the USGA, secured a PGA of America partnership, and developed a new line of business with state and regional golf associations.

About the organization: One of the nation’s oldest and largest golf associations representing 550+ clubs in New York, New Jersey, and Connecticut. After initially joining the organization to serve as director, business development and marketing, I earned a promotion to oversee all business operations, helping to lead a 25-person team. In this role, I coordinated club and individual member retention strategies, managed commercial sales relationships with sponsors, and maintained alliances with the PGA of America and USGA. DELIVERED RESULTS:► Tripled revenue from corporate partnerships and reduced membership dues-driven revenue dependency after overhauling our business model to diversify our revenue mix. ► Solidified high-value, high-visibility partnerships with brands like Lexus, Nestlé, and Vineyard Vince by overhauling the commercial strategy and developing a corporate sponsorship/partners program. This also included renegotiating the partnership with MetLife to secure more favorable terms for the MGA. ► Increased partnership value by launching a membership program digital strategy, including developing a mobile app that was later sold to the USGA and is now used by millions of golfers nationwide.► Expanded the advertising asset base, along with promoting further business monetization by launching a digital content platform with additional engagement points and an online magazine.

About the organization: The USGA is the governing body of golf for the U.S. and Mexico and conducts the U.S. Open, U.S. Women's Open, and 12 other championships.After serving as the manager for the US Open Administration, I was promoted to contribute to commercial strategy development for the entire organization. As part of this role, I interfaced with heads of membership, sponsorship, broadcasting, and communication. DELIVERED RESULTS:► Assisted the chief business officer with the development of the USGA’s first-ever corporate partners plan, securing alliances with American Express, Lexus, RBS, and Rolex.► Appointed to a 3-person task force that established the organization’s cross-functional environmental plan and position on sustainability.