Zack Rathner Email & Phone Number

Northbrook, Illinois, United States

· Create targeted content for the Daily News Bulletin, blogs, emails, and social media, using analytics to drive adjustments that boost engagement by 25%, open rates by 18%, click-through rates by 12%, and reduce bounce rates by 15%· Coordinate and streamline distribution of internal and external newsletters and bulletins, reducing distribution time by 20% and ensuring timely delivery to 10,000+ subscribers· Write and format trade show and event activity communications· Project manage content across digital platforms, including the company website and intranet· Manage production and editorial calendars, coordinating campaign schedules to ensure timely delivery and consistency with overarching marketing objectives· Develop and execute content strategies aligned with broader marketing goals· Collaborate with cross-functional teams to create integrated content and ensure alignment with organizational objectives· Analyze performance metrics for content, including ROI, lead generation, and audience engagement, to drive data-informed improvements· Develop target personas for marketing efforts· Apply SEO best practices to enhance content visibility and performance· Drive communications around market insights and key initiatives

United States

Communications, marketing, and customer success consultant providing B2B and B2C email marketing, SEO, project management, demand generation, lead generation, lead nurturing, content strategy, media outreach, copywriting, copyediting, technical writing, technical editing, and audio production. Serve as contracted professional for diverse clients including emerging startups, government contracts, telecommunications technology companies, and academic and scientific journals.Clients include: • YMax Communications Corporation: A telecommunications company offering services, consumer products, and software.• Crossbeam: A collaborative data SaaS platform that helps companies build more valuable partnerships.• FinanceBuzz, A Launch Potato Company: A technology-first publisher which owns and operates a portfolio of direct-to-consumer brands that uses marketing and technical expertise to reach millions of consumers.• EVERFI: An educational SaaS company focusing on financial education for students and adults.• Dakota Consulting, Inc.: Government contractor providing innovative technical and business solutions.• Maslow Media Group, Inc.: A worldwide entertainment and media production company.• Econometrica, Inc.: A peer-reviewed academic journal of economics.• NerdWallet: An American personal finance website that helps people make and manage financial decisions.

Ann Arbor, Michigan, United States

· Planned and developed digital content supporting Esperion’s commercial, scientific, and medical goals· Developed and oversaw an audit process to keep website content up to date and compliant · Lead Esperion’s digital presence to optimize website content to drive organic search· Monitored traffic and maintained website performance· Evaluated content across the pharmaceutical industry, industry partners and competitors· Developed and managed a cross-channel digital content calendar, ensuring alignment with business goals, resulting in a 25% improvement in campaign consistency and a 10% increase in audience reach· Analyzed customer feedback and identified content gaps, leading to targeted content creation that addressed customer needs, resulting in a 15% increase in customer satisfaction scores· Identified key areas of importance for content and SEO enhancements· Developed, managed, and optimized paid and organic social media campaigns (LinkedIn, Facebook, Instagram, etc.) to build brand awareness and support lead generation· Conceptualized, created, and promoted various communication assets (infographics, eBooks, etc.) across multiple online channels (website, social media, etc.)

Baltimore, Maryland Area

· Developed marketing collateral for SaaS platform connecting individuals through an app, specifically targeting veterinary practices and pet owners in the U.S. and Canada· Created informative media pitches, press releases, social media content, email campaigns, eBooks, webinars, advertisements, website landing pages, and related marketing materials· Created communication strategies for new products, feature launches, events, and promotions· Created design briefs and provided copy and instruction for emails, SMS, MMS, Push notifications, and In-App Messaging · Maintained production and editorial campaign calendars, ensuring all campaigns were delivered on time and aligned with overall marketing strategies· Executed email sends, including building advanced segments, QA, scheduling and deploying email and SMS sends in conjunction with content calendar· Developed high-level marketing materials, communication tools, and reports· Developed strategies to build brand awareness and increase mobile app adoption· Maintained production and editorial campaign calendars· Created engaging marketing copy, internal, and external messaging for B2B/B2C products· Developed and directed influencer program· Developed and implemented effective social media communication strategies that built social following, engagement, and drove customer acquisition· Attended national meetings and conferences to expand media presence and coverage· Provided requirements for development of reports and dashboards to monitor success

Williamsville, New York

• Developed content and managed social media for financial news podcast• Wrote and edited Health, Music, Economic, Entertainment, and General News content• Provided editorial review for style, usability, and readability for new and revised articles and features written by individual contributors

Greater New York City Area

• Developed content, produced, designed, copy-edited, and managed the development of the Journal of the National Cancer Institute• Oversaw the website redesign, working closely with teams to coordinate timelines, deliverables, and the launch process• Provided editorial review of journal content to identify newsworthy articles and marketed journal studies for distribution• Assigned articles and managed budget for freelance writers• Wrote and published press releases for journal studies• Established and managed media contacts with news outlets and media organizations• Monitored media coverage of journal studies and responded to all press inquiries• Worked with OUP staff and external vendors to coordinate production and ensure accurate, on-time publication of news content across print and online channels• Produced, engineered, and edited audio interviews with doctors and other medical personnel• Analyzed social media trends and media relation efforts to create specific content using a targeted approach to maximize audience impact on multiple demographics• Attended national meetings and conferences to build relationships with media outlets and expand media presence and coverage

Washington D.C. Metro Area

• Produced bi-weekly education podcast for PBS News Hour Extra• Researched, logged, and transcribed nightly news programs• Assisted producers on field shoots• Contributed to digital content and online post-production

Richmond, Virginia

• On-air producer of news and sports programs• Edited commercials, traffic, weather, and programs to fit into time schedules• Pre-screened clients and phone calls, and participated in on-air interviews

Richmond, Virginia

• Produced news, religious, and Spanish radio programs• Provided on-air voice for local weather and commercials• Created, wrote, and sold advertisements for businesses around Richmond

Richmond, Virginia Area

• Managed team to obtain census information • Conducted research via telephone for local and national clients and processed using computer database