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• Developing and implementing a comprehensive executive communications plan to promote the vision of Oregon State University. • Led key communications efforts at the University of Oregon, including web, video and print campaigns. • Served as chief communications strategist for UO's Knight Campus for Accelerating Scientific Impact.• Experience leading talented teams as large as 25, across multiple fields. • Returned Peace Corps volunteer, former crime reporter, narrative journalist and speechwriter.
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Oregon State UniversityEugene, Or, Us -
Senior Advisor For Executive CommunicationsOregon State University May 2024 - PresentCorvallis, Or, UsPosition the Oregon State University president and members of her leadership team as thought leaders in inclusive excellence, solutions-oriented research, and equitable student access while illustrating the value of higher education and statewide economic and workforce development. -
Assistant Vice President Of Digital Strategy And CommunicationsUniversity Of Oregon Jul 2022 - May 2024Eugene, Or, UsServe as chief digital communications officer for the University of Oregon, transforming enterprise into digital-first culture and approach.Play leading role in UO’s emerging initiatives, leading high-stakes efforts to create lasting impact. -
Senior Director Of Strategic Initiatives | University CommunicationsUniversity Of Oregon May 2018 - Jul 2022Eugene, Or, UsServed as chief communications strategist for the Phil and Penny Knight Campus for Accelerating Scientific Impact, handling storytelling, video production, donor and legislative communications, events and public affairs projects for the $1 billion effort. Led communications strategy across web, video, social media and media relations for top university priorities, including the following:• Reconstruction of Hayward Field, opened in 2020, billed as the world’s top track and field facility.• The UO’s role in hosting the IAAF World Track and Field Championships in 2021. • Key academic initiatives designed to establish the institution in new fields. • Launch of the Ballmer Institute for Childrens Behavioral HealthNot only created digital properties for the announcements, but worked closely with talented video team to produce enduring pieces. -
Senior Director Of Marketing Communications | University CommunicationsUniversity Of Oregon Mar 2017 - Jan 2019Eugene, Or, Us• Set strategy, managed tactics and analyzed results for the University of Oregon's top branded properties across digital and print, while leading a team of about 20 professionals in graphic design, web development, user experience, and video production. • Oversaw production of institutional TV spots in 2016 and 2017, a series of substantive pieces representing the overall university. • Served as acting director of communications for the Phil and Penny Knight Campus for Accelerating Scientific Impact, handling donor, legislative, internal and overall communications from fall of 2016 until made permanent in spring of 2018.• Played an active role in crisis communications. -
Director Of Digital Communications | University CommunicationsUniversity Of Oregon Jan 2009 - Mar 2017Eugene, Or, Us• Led web, social and video launch of the Phil and Penny Knight Campus for Accelerating Scientific Impact. • Drove conception, production and execution for #ThrowYourO UO TV commercials and social media effort. • Conceived, managed, oversaw and helped execute UO presence at 2016 Olympic Trials, including highly successful Run with a Researcher events. • Led a team of designers, web developers, analysts, writers, videographers and social media pros, to build, maintain and measure success of the University of Oregon's digital efforts.• Oversaw the University of Oregon's top digital properties, both official UO websites and social media channels, creating and enforcing standards for social media, web design, development, accessibility and overall best practices. • Created in-house video and photography team for priority university projects. -
Assistant Director Of Web Communications, Senior Writer, Office Of CommunicationsUniversity Of Oregon Jul 2008 - Jan 2009Eugene, Or, Us• Strived to tell the University of Oregon's story strategically on the web with text, video and podcasts while engaging communities in a conversation with blogs and other social media tools. • Served as the senior writer in the UO's Office of Communications, writing on behalf of the university's top administrators.Oversaw the web presence for the University of Oregon, striving for new and innovative ways to tell the UO's story. • Made strategic and tactical decisions for the Office of Web Communications while also building relationships to improve the UO's overall technology infrastructure. -
Publications EditorUniversity Of Oregon Feb 2007 - Jun 2008Eugene, Or, Us• Introduced web-based audio and video communications to Office of Public and Media Relations and UO homepage.• Founded and organized campus-wide series on social media. • Managed complex media relations website and helped oversee implementation of content management system.• Wrote speeches, talking points, op-eds, feature stories, news releases and newsletter articles. -
Graduate Student/Graduate Teaching FellowUniversity Of Oregon 2005 - 2007Eugene, Or, UsHelped teach a pair of demanding undergraduate journalism classes while pursuing M.A. in literary nonfiction. -
English TeacherPeace Corps Ukraine Sep 2002 - Dec 2004Washington, District Of Columbia, UsTaught English to sixth- through 11th-graders in Ukraine, wrote, received and managed a grant for desktop publishing. Also worked closely with students after school to introduce them to the Internet at a computer lab sponsored by the U.S. Department of State. Earned Advanced-Intermediate status in the Russian language, honed my ability to adapt to my surroundings and learned how to find satisfaction in even the most challenging of circumstances. -
Staff WriterThe Daily Sentinel Of Grand Junction Jan 2000 - Jul 2002Grand Junction , Co, UsCovered cops and courts before taking over education beat at western Colorado's largest newspaper. -
Pulliam Journalism FellowThe Indianapolis Star Jun 1999 - Aug 1999Indianapolis, In, UsPost-graduate summer fellowship at the Indianapolis Star, included meetings with top names in the field, including Helen Thomas and David Broder.
Zack Barnett Skills
Zack Barnett Education Details
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University Of OregonNarrative Journalism -
Pacific UniversityEnglish And Communication -
Higher Ed ExpertsWeb Analytics For Higher Ed -
Higher Ed ExpertsSearch Engine Optimization For Higher Ed
Frequently Asked Questions about Zack Barnett
What company does Zack Barnett work for?
Zack Barnett works for Oregon State University
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Zack Barnett's current role is Senior communications leader in higher education.
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What schools did Zack Barnett attend?
Zack Barnett attended University Of Oregon, Pacific University, Higher Ed Experts, Higher Ed Experts.
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Zack Barnett has skills like Social Media, Strategic Communications, Blogging, Facebook, Newsletters, Digital Marketing, Editing, Content Management, Web Design, Journalism, Social Networking, Publications.
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