Developed forward facing demand generation assets to more efficiently communicate and resonate with our target audience. Cross-referenced past SFDC campaigns with current projects to highlight missed opportunities and better refine our resource allocation. Monitored KPI’s across Search Console, Social, Pardot / SFDC and internal reporting to craft tighter strategic marketing funnels and Engagement Studios. Key Accomplishments: ▪ Constructed an integrated marketing strategy including articles, social, landing pages, webinars, emails, newsletters and videos which all led to tracked lead generation forms.▪ Refined and improved upon Engagement Studios to better facilitate MQLS▪ Reworked our segment’s approach to social to clarify our message, better target our keywords and amend our budget spends to a 15% increase in engagement.

Routinely craft forward-facing marketing plans to excel within both B2B and B2C environments, acquire inbound lead opportunities and increase conversions for clients. Employ Google Analytics, Pardot, SEMRush to craft PPC campaigns to champion SEO/ SEM initiatives. Utilize Excel functions such as Pivot tables, VLookUps, charts, graphs and formulas. Chart keyword analytic performances utilizing Adobe SiteCatalyst, Google Search Console and other software such as SEMRush to track KPI’s and maximize client ROI. Develop branding efforts across multiple mediums, including social campaigns, press releases, communication assets, and blogging. Utilize Web Development and eCommerce tools, such as Woo, Shopify, Wordpress, Magento and Wix, to drive organizational goals. Implement public relations efforts with engaging press events, video scripts, email campaigns and key investor partnerships. Key Accomplishments: ▪ Utilized enterprise class CRM software including Pardot, SEM Rush, Google Analytics to track and automate marketing campaigns for clients. ▪ Employed Adobe SiteCatalyst / Google Search Console to direct and tweak site performance to better capitalize on conversions for clients. ▪ Monitored site, product and service keyword analytics to maximize inbound links, time on page, page views etc., while minimizing bounce rates.▪ Managed and developed social media, PPC and paid media advertising campaigns for a $175,000 book of business, averaging an increase of web traffic by 57%.▪ Led marketing campaigns for 30 businesses executing SEO, paid, social, and lead generation tactics to increase net revenue on an average of 45%.

Constructed fitness, movement and nutrition plans for individuals and groups to achieve predetermined goals. Leveraged social media marketing, optimized SEO keyword targeting, public events, cold calling, and email campaigns to expand company brand across the community. Pioneered multi-team cohesive performance by cultivating individualized growth and focusing on regulatory compliance within fast-paced dynamic environments. Produced all-inclusive nutrition and fitness plans with comparable workout routines.Coached 20-person classes with an average of 80 moving parts, with strict command of timelines.Key Accomplishments: ▪ Administered effective community outreach efforts by analyzing paid social and site response rate to cultivate increased overall engagement and client retention.▪ Achieved an average client success rate of 80%, at times exceeding predetermined goals.

Commanded operations across three locations and a total of 34 staff. Controlled media buys, Google Analytics, website optimization, digital marketing, and print media to establish and maintain a cohesive region-wide brand identity and drive multi-site success. Supervised staff performance and overhead, with clear communication of initiatives to internal partners, vendors and key audiences to redefine marketing strategies. Coordinated public events to cultivate strong community and key B2B partnerships.Key Accomplishments: ▪ Revitalized allocation of resources to ignite lucrative KPI’s.▪ Instituted an average 10% sales increase throughout the region.▪ Launched an additional site and innovated effective marketing tactics.