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Zack Bates is a visionary hospitality and marketing professional with a proven track record of success. As the founder of Private Club Marketing in 2009, he has been sought after by some of the world's most iconic private members' clubs to implement strategies that protect and preserve their legacies, such as the Monterey Peninsula Country Club, The Riviera Country Club, Gleneagles Resort, The Vintage Club, Mayacama Golf Club, San Francisco Yacht Club, Peninsula Hotels, and Montage Hotel Group.With over 20 years of experience in the hospitality industry, Bates began his career at ClubCorp in 2003, where he quickly rose to the top of the list among 200+ global properties for member retention and sales. He was recognized in 2015 by Platinum Clubs of America and Platinum Clubs of the World as their preferred Membership Marketing Firm.Bates' passion for connecting high-net-worth golf enthusiasts and country club members to unique golf and real estate content around the globe led him to found Club Estates, a digital platform that has reached over 1M views in its first year. The platform offers an invitation-only and curated list of luxury golf, city, yacht, and country club real estate on the market.In addition to his professional achievements, Bates is an active board advisor to Sport at the Service of Humanity, a cooperative between the Vatican, U.N., and the International Olympic Committee. He is also a dedicated father to his two children and enjoys golf, travel, food & wine, community, and the arts. He resides in Newport Beach, CA.
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CeoPrivate Club MarketingNewport Beach, Ca, Us -
FounderBlrv Oct 2023 - PresentOffering Exclusive Membership Access to Private Clubs and Golf Destinations Worldwide.As a member of BLRV, you gain unparalleled access to an exclusive network of private clubs and premier golf destinations across the globe. Enjoy personalized experiences tailored to your preferences, including complimentary rounds of golf, priority reservations, and curated amenities that elevate every visit. Members also benefit from seamless connections to world-class resorts, private club communities, and bespoke travel opportunities, ensuring each experience is as unique as it is luxurious. With BLRV, the world of elite golf and private club hospitality is at your fingertips, offering a lifestyle of distinction and connection without limits.Partnering with BLRV offers properties exclusive access to a discerning network of high-net-worth individuals seeking premium golf and club experiences. As a BLRV partner, your property will gain increased visibility among a global audience, driving revenue through direct member bookings and curated experiences. Enjoy seamless collaboration with BLRV’s concierge team, ensuring guests receive personalized service that exceeds expectations. Additionally, properties benefit from reciprocal access to BLRV’s extensive network, tailored marketing support, and complimentary assistance in setting up a digital platform to facilitate member engagement. Partnering with BLRV enhances your reputation as a premier destination while delivering exceptional value to your guests. -
CeoPrivate Club Marketing Jan 2009 - PresentNewport Beach, Ca, UsSince 2009, Private Club Marketing has been a trusted partner for club owners, operators, and developers, leveraging our expertise in membership sales, club marketing, and retention strategies to maximize revenue and fulfill the potential of properties.As specialists in private club marketing, we deliver strategic and tactical planning that is both high-level and hands-on. Our approach is designed to drive revenue efficiently while aligning with an owner’s vision, offering tailored solutions that bring real-world success and significant returns.Understanding the unique challenges and opportunities in each private club marketing project, we offer customized solutions that ensure measurable outcomes, fostering growth and enhancing member satisfaction.Our excellence is recognized industry-wide, with accolades including:2021 Membership Consulting Firm of the Year2018 Top 25 Influential Figures in Luxury Digital2017 Preferred Marketing Firm by Platinum Clubs of AmericaMembership Consulting Firm of the Year awards in 2016 and 2012Communicator Awards of Excellence from 2012 to 2015 for Distinguished Clubs; The Vintage Club, Santa Lucia Preserve and Shady Canyon Golf ClubChoose Private Club Marketing for proven results and dedicated expertise in elevating your club's market presence and member engagement.
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Director - Membership Retention And MarketingShady Canyon Golf Club Dec 2008 - Aug 2011Irvine, Ca, UsShady Canyon Golf Club is one of the finest private clubs in the country. Scenic, rugged, unspoiled, Shady Canyon is blessed with great natural beauty. The clubhouse and golf course are artfully shaped in the natural contours of the land.This is a club that epitomizes the game at its best, a place at the heart of the award-winning, private residential golf preserve, a place where families gather, where new friendships are made, and where camaraderie endures.Led successful transition of membership from developer owned club to member ownership. Drove membership sales to over $5.5M, increased member usage X 3 in under 3 years. -
Marketing And Membership RetentionClubcorp Mar 2003 - Dec 2008Dallas, Texas, UsIgnited internal marketing standards and cross-club communication strategies to improve member usage and foster new member referrals. Worked closely with his membership sales and marketing directors at over 200 properties world-wide, sharing campaigns, strategies and best practices with peers in both the Golf/Country Club and the Business/Sports Division.
Zack B. Skills
Zack B. Education Details
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University Of OxfordOrganizational Leadership -
Mit Sloan School Of ManagementAnd Related Support Services
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Wharton Executive EducationExecutive Presence And Influence
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California State University, NorthridgeFine Art & Design
Frequently Asked Questions about Zack B.
What company does Zack B. work for?
Zack B. works for Private Club Marketing
What is Zack B.'s role at the current company?
Zack B.'s current role is CEO.
What is Zack B.'s email address?
Zack B.'s email address is za****@****ing.com
What is Zack B.'s direct phone number?
Zack B.'s direct phone number is +194974*****
What schools did Zack B. attend?
Zack B. attended University Of Oxford, Mit Sloan School Of Management, Wharton Executive Education, California State University, Northridge.
What skills is Zack B. known for?
Zack B. has skills like Marketing, Event Management, Social Media, Marketing Strategy, Email Marketing, Online Marketing, Event Planning, Social Media Marketing, Sales, Advertising, Strategic Planning, Digital Media.
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