Zack Burns Email & Phone Number

Lafayette, Co, Us

Silver Spring, Maryland, Us

Los Angeles, Ca, Us

Working closely with our executive team and marketing, product, and finance leaders to identify, report, and share data insights for growth and optimization that shape our company strategy. - Used Python and the GeoLift package to plan and design a multicell geo experiment across two different ads platforms. Results helped to optimize our media mix.- Proposed and created a new LTV model for our SaaS product, including an application for it within HyperQuery using SQL and Python, which allowed stakeholders to self-serve LTV data by various customer segments and attributes.- Proposed and completed a data science project to cluster and generate search keywords by topic using NLP and unsupervised learning techniques. Results informed Marketing and Content strategy to increase acquisitions from high value keyword topics.

Los Angeles, Ca, Us

Led ad hoc investigations, created reporting, and helped structure and analyze experiments across our marketing organization. Defined and established strategy around marketing attribution, experiment design, and data governance.Tools: Python Jupyter Notebooks, SQL, GCP/BigQuery, Looker, Amplitude, Google Analytics, Github, Fivetran, dbt, Census, JIRA, Confluence, Excel

Louisville, Colorado, Us

• Proposed and executed end to end deployment of the company’s first automated machine learning model, designed to predict user churn. • Led ad hoc investigations, designed reports, created projections, and managed analytical models with a deep and strategic understanding of financial, customer, and product engagement data. • Helped guide stakeholders across the organization to ask the right questions and make the best decisions for the business.• Created and managed data pipelines and ETL jobs to and from a variety of tools. Tools: Data Warehouses (Snowflake, SQL Server), AWS Services (SageMaker, S3, etc.), BI Tools (Mode & Sigma), Jupyter Notebooks, Segment, Fivetran, Python, SQL

Louisville, Colorado, Us

• Spearheaded first Customer Success position at the company, and created first user health metrics for the business to use as a leading indicator of churn.• Designed and executed targeted outreach campaigns to increase customer engagement and product usage, and ultimately customer retention and expansion. • Trained customer team members to execute outreach campaigns.Tools: Excel, Netsuite, Zendesk

Louisville, Colorado, Us

Answered, reported on, and troubleshooted customer questions and issues across the entire company product line. Also wrote the user manual for a new product, contributed to internal and external knowledge base resources, and helped develop training material.