General Manager • Sales, Operations, Marketing, Real Estate • P&L • 42 Employees
Dallas, Texas, United States
▸ DESCRIPTION• Led all business aspects including local & national sales, real estate, operations, and marketing, and was directly responsible for the P&L of the Dallas-Ft Worth, Abilene, and Tyler-Longview markets.• Hired and led a team of 42 employees including department heads / managers, sales account executives, administrative, operations, creative & marketing, HR, and real estate professionals.• Directed all sales & revenue aspects of the OUTFRONT media business units in North Texas.• Developed and negotiated all acquisitions & real estate development projects throughout Dallas-Ft Worth.▸SELECT ACCOMPLISHMENTS• Doubled revenue in Dallas through strategic relationship building, personal visits/tours, building high-performing teams, and identifying/closing challenging acquisitions.• Conceptualized and executed ground-breaking, industry-first advertising concepts that propelled demand, including 3-sided digital street kiosks, dual panel wallscapes, and transit shelter wraps – industry firsts that were replicated and can be seen across the U.S.• Turned around sales team performance by recruiting, hiring, training, and mentoring 37 employees, transforming department into high-performing team.• Drove transformative legislative initiatives to reshape Dallas’ advertising landscape. Authored complex and comprehensive ordinances on Supergraphics (wallscapes), downtown video boards, and currently negotiating changes to the digital interstate billboard ordinance.• Co-designed cutting-edge, new downtown office space, leading to feature in Architectural Digest.• Advocated for employees’ growth and potential, elevating 20% of staff into higher positions.
