Zack Davis Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

As Owner and Principal, I established and currently manage this boutique digital agency serving over 70 small business and startup clients. Among a range of functions I oversee all daily business operations from accounting to development. I lead a cross-functional team of freelance designers, engineers, project managers, writers, and marketers. I also define and plan project requirements, strategies, product roadmaps, budgets, and timelines based on client objectives and needs. Additionally, I manage curated technologies and relations with clients and vendors.A few key achievements in this role include:☛ Successfully developed and delivered 120+ websites and applications within budget for clients in diverse industries.☛ Led team in designing, branding, and implementing products and services for a non-profit school and increased enrollment by 63%.☛ Worked with stakeholders to identify internal digital and marketing issues and develop solutions for improvement.☛ Created and introduced an innovative company process for discovering and entering into new markets.☛ Built a complex application for pharmaceutical client that enabled operations on a national level. Developed the digital and brand strategies and a five-year business plan. Implemented the application architecture and UX design. Optimized marketing efforts by rebranding the company and nine entire drug product lines.☛ Set long-term business goals, implemented key performance indicators (KPIs), and provided support to the team to ensure future company success.

Torrance, California, Us

Led Advertising Domain to align stakeholders on product strategy and roadmap, primary owner for product growth at top of funnel. ◆ Stood up top of the funnel A/B experimentation program for affiliate and direct mail programs and increased monthly revenue by 136K within the first 4 months. ◆ Installed and validated top of funnel analytics systems for increased cohort analysis, increased experimentation functionality, and allowed greater visibility across the top of funnel company wide. ◆ Supported re-architecture of advertising platforms to strangulate legacy systems with little to no disruption to our affiliate partners. ◆ Strategized and implemented LEAN methodologies on a search engine optimization driven content hub to support paid social and organic channels and reduce CAC over time with minimal resources.

Torrance, California, Us

◆ Lead migrations of company funnel to new domain for brand refresh with an expected loss of 30% of traffic. Transition concluded with 3% increase in traffic and no loss to originations. ◆ Aligned funding partners with the product team with custom roadmap to increase efficiency and give the entire company a view into the partner approval process and engineering state of development.◆ Created and carried out a three stage accessibility plan to conform all external products to WCAG 2.1 AA standards. Coordinated with vendors and internal compliance external audit of all digital assets. ◆ Strategized and executed a blocked brand refresh due to legacy technical debt. Resulted in Marketing AOP staying on track and meeting Q1 OKRs and reducing massive risk to moving the funnel to a new domain. ◆ Diagnosed and repaired outbound communication processes with internal server software that lead to an 8M increase in monthly originations.◆ Onboarded multiple partners to increase company revenue between 50 - 150k monthly.

Plano, Texas, Us

I lead a cross-functional team developing innovative technologies, SaaS products, and end-user guidelines, designing and building financial technology applications and marketing websites while working with engineering and sales teams to gather data and establish internal metrics and KPIs. By implementing Lean MVP methodologies and processes, I reduced the development and launch time for a new retirement product to six months and delivered it 26% under budget, identifying key product features, defining their value proposition, guiding the team in developing digital marketing and sales strategies, building a UX application informed by usability research, and executing a campaign that increased awareness and usage. I also increased monthly forecasts by 400% on a $3K budget through market research on analytics applications, defining KPIs with sales and marketing, engineering an internal application to integrate website analytics with marketing software, and training the team for alignment across all efforts. In addition, I spearheaded an initiative to improve the customer experience in response to evolving client needs, conducting interviews with clients and support teams to identify issues, building both automated and manual communication systems, distributing customer surveys to measure usability, and raising client satisfaction rates by 360% within one year.

Plano, Texas, Us

As User Experience Lead, I managed a cross-functional UX design and engineering teams in developing a new SaaS retirement product. Among other functions, I organized team workshops for profiling target markets and creating user journeys. I also coordinated and facilitated workshops on design thinking and discovery with prospective clients and users.

Plano, Texas, Us

Plano, Texas, Us

Dallas, Tx, Us

New York, Ny, Us

Product Strategy

Bachelor Of Fine Arts - Bfa, Communication Design, Marketing