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With extensive industry experience, as a Product Manager I am an expert in user interface design and customer experience, with a broad skill set in full stack web and software application development. With an entrepreneurial and intrapreneurial mindset, I excel in establishing and driving innovative product strategies and roadmaps to develop new digital products for clients.An effective coach and mentor, I train and lead cross-functional teams of designers and engineers through the full project life cycle using Lean methodologies and tools, from conception and initial planning through testing and implementation. With an in-depth understanding of B2B and B2C marketing and sales operations, I perform regular market research to maintain a competitive edge while maximizing customer retention and customer satisfaction levels.A few of my credentials include…● B.F.A. in Communication Design● Product Strategy Certification● Full Stack Software Development● Product Usability Testing● Best-in-Class Product DevelopmentContact me with any thoughts, comments, or questions about my work— I’m always interested in making new professional acquaintances.
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Head Of ProductRollbar Jul 2023 - PresentSan Francisco, California, Us -
Senior Technical Product ManagerRollbar Feb 2023 - Jul 2023San Francisco, California, Us
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Owner | PrincipalOctopoda Interactive Sep 2010 - Feb 2023As Owner and Principal, I established and currently manage this boutique digital agency serving over 70 small business and startup clients. Among a range of functions I oversee all daily business operations from accounting to development. I lead a cross-functional team of freelance designers, engineers, project managers, writers, and marketers. I also define and plan project requirements, strategies, product roadmaps, budgets, and timelines based on client objectives and needs. Additionally, I manage curated technologies and relations with clients and vendors.A few key achievements in this role include:☛ Successfully developed and delivered 120+ websites and applications within budget for clients in diverse industries.☛ Led team in designing, branding, and implementing products and services for a non-profit school and increased enrollment by 63%.☛ Worked with stakeholders to identify internal digital and marketing issues and develop solutions for improvement.☛ Created and introduced an innovative company process for discovering and entering into new markets.☛ Built a complex application for pharmaceutical client that enabled operations on a national level. Developed the digital and brand strategies and a five-year business plan. Implemented the application architecture and UX design. Optimized marketing efforts by rebranding the company and nine entire drug product lines.☛ Set long-term business goals, implemented key performance indicators (KPIs), and provided support to the team to ensure future company success.
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Senior Product ManagerHappy Money Jul 2022 - Jan 2023Torrance, California, UsLed Advertising Domain to align stakeholders on product strategy and roadmap, primary owner for product growth at top of funnel. ◆ Stood up top of the funnel A/B experimentation program for affiliate and direct mail programs and increased monthly revenue by 136K within the first 4 months. ◆ Installed and validated top of funnel analytics systems for increased cohort analysis, increased experimentation functionality, and allowed greater visibility across the top of funnel company wide. ◆ Supported re-architecture of advertising platforms to strangulate legacy systems with little to no disruption to our affiliate partners. ◆ Strategized and implemented LEAN methodologies on a search engine optimization driven content hub to support paid social and organic channels and reduce CAC over time with minimal resources. -
Product ManagerHappy Money Jul 2021 - Jul 2022Torrance, California, Us◆ Lead migrations of company funnel to new domain for brand refresh with an expected loss of 30% of traffic. Transition concluded with 3% increase in traffic and no loss to originations. ◆ Aligned funding partners with the product team with custom roadmap to increase efficiency and give the entire company a view into the partner approval process and engineering state of development.◆ Created and carried out a three stage accessibility plan to conform all external products to WCAG 2.1 AA standards. Coordinated with vendors and internal compliance external audit of all digital assets. ◆ Strategized and executed a blocked brand refresh due to legacy technical debt. Resulted in Marketing AOP staying on track and meeting Q1 OKRs and reducing massive risk to moving the funnel to a new domain. ◆ Diagnosed and repaired outbound communication processes with internal server software that lead to an 8M increase in monthly originations.◆ Onboarded multiple partners to increase company revenue between 50 - 150k monthly.
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Vp Of Customer Experience And ProductAssetbuilder Inc Jan 2018 - Jul 2021Plano, Texas, UsI lead a cross-functional team developing innovative technologies, SaaS products, and end-user guidelines, designing and building financial technology applications and marketing websites while working with engineering and sales teams to gather data and establish internal metrics and KPIs. By implementing Lean MVP methodologies and processes, I reduced the development and launch time for a new retirement product to six months and delivered it 26% under budget, identifying key product features, defining their value proposition, guiding the team in developing digital marketing and sales strategies, building a UX application informed by usability research, and executing a campaign that increased awareness and usage. I also increased monthly forecasts by 400% on a $3K budget through market research on analytics applications, defining KPIs with sales and marketing, engineering an internal application to integrate website analytics with marketing software, and training the team for alignment across all efforts. In addition, I spearheaded an initiative to improve the customer experience in response to evolving client needs, conducting interviews with clients and support teams to identify issues, building both automated and manual communication systems, distributing customer surveys to measure usability, and raising client satisfaction rates by 360% within one year. -
User Experience LeadAssetbuilder Inc May 2014 - Jan 2018Plano, Texas, UsAs User Experience Lead, I managed a cross-functional UX design and engineering teams in developing a new SaaS retirement product. Among other functions, I organized team workshops for profiling target markets and creating user journeys. I also coordinated and facilitated workshops on design thinking and discovery with prospective clients and users.
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Creative Director | Full Stack EngineerAssetbuilder Inc Nov 2010 - May 2014Plano, Texas, Us
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Art Director & Front-End DeveloperAssetbuilder Inc Nov 2006 - Nov 2010Plano, Texas, Us
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Interactive Art DirectorEisenberg Associates May 2006 - Nov 2006Dallas, Tx, Us -
Art Direction InternshipRapp Collins Dallas Jan 2006 - May 2006New York, Ny, Us
Zack Davis Skills
Zack Davis Education Details
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Kellogg Executive EducationProduct Strategy -
University Of North TexasMarketing
Frequently Asked Questions about Zack Davis
What company does Zack Davis work for?
Zack Davis works for Rollbar
What is Zack Davis's role at the current company?
Zack Davis's current role is Product Leader, User Experience.
What is Zack Davis's email address?
Zack Davis's email address is za****@****est.com
What is Zack Davis's direct phone number?
Zack Davis's direct phone number is (972) 535*****
What schools did Zack Davis attend?
Zack Davis attended Kellogg Executive Education, University Of North Texas.
What are some of Zack Davis's interests?
Zack Davis has interest in Technology, Education, Being A Great Father, Health.
What skills is Zack Davis known for?
Zack Davis has skills like User Interface Design, User Experience, Creative Direction, Seo, Interactive Advertising, Art Direction, Information Architecture, Typography, Branding And Identity, Interaction Design, Creative Strategy, Concept Development.
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