Zack Doyle Email & Phone Number

Louisville, Ky, Us

Louisville, Ky

• Launched a successful e-commerce business specializing in designs and affirmation cards, scaling from a blog about motherhood and mental health to a 6-figure revenue on Etsy, complemented by a strong marketing presence on Google and a 30K follower base on TikTok. • Executed comprehensive digital marketing strategies, including SEO, email campaigns, paid ads, and affiliate partnerships, directly contributing to a 40% improvement in conversion rate and a 30% increase in ROAS in the first year. • Optimized site navigation and product listings through data-driven analysis and user testing, while developing targeted campaigns and lead nurturing sequences that grew the email list by 20% month-over-month.

Louisville, Kentucky, United States

• Directed a comprehensive digital marketing strategy, including SEO, paid search, social media, email, and content marketing, driving 100-200% year-over-year revenue growth consistently, even during the economic challenges of 2020 and 2021. • Oversaw website design, development, and optimization, boosting organic traffic by over 500%, securing top Google rankings for local markets and establishing the company as an industry authority. • Spearheaded new lead generation programs and campaigns, contributing to rapid business expansion and double to triple-digit annual growth. • Implemented automation solutions and reduced manual processes by 50+ hours weekly, allowing teams to focus on complex tasks. • Built intelligent Salesforce automations, including Salesforce Einstein AI for predictive lead scoring, increasing qualified opportunities. • Managed integrated digital advertising campaigns across Google Ads, Facebook, Instagram, Twitter, and other platforms. • Led and mentored a team in web development, content creation, graphic design, analytics, and campaign optimization. • Directed budget allocation and ROI analysis across all digital channels, including Google Ads and Meta. • Implemented tagging and analytics tracking for actionable data collection and campaign optimization. • Conducted team training on emerging digital strategies, productivity, goal setting, habit building, and professional development. • Played a key role in transforming the company from a regional to a national firm with 15 offices, through effective digital marketing strategies and SEO improvements. • Enhanced client engagement and international reach for a retirement planning firm by introducing virtual meetings and training.

United States

• Successfully launched and scaled a short-term rental business, managing over 10 local properties across platforms like Airbnb, VRBO, and Booking.com, achieving full occupancy for 12 properties. • Designed and maintained the booking website, spearheading all digital marketing efforts including SEO, paid ads, email campaigns, and social media, which led to a 300% increase in site traffic year-over-year.

Louisville, Kentucky

• Collaborated closely with the Marketing Director and Freelance Developer on a key warehouse management system project for a premium photo album company, ensuring team cohesion and enhanced employee communication through effective issue reporting and feedback systems. • Led the development and maintenance of custom web applications using PHP, MySQL, HTML, CSS, JavaScript, and jQuery, while also spearheading responsive website design with a focus on UI/UX optimization, accessibility, and mobile-first strategies. • Implemented version control and documentation processes to improve team collaboration, and executed integrated digital marketing strategies across various channels, aligning with the company's marketing goals.

Louisville, Kentucky

• Demonstrated exceptional communication and leadership skills at a marketing agency, leading a team of 6 direct reports and quickly adapting to industry demands; proud of creating high-quality websites and digital experiences that effectively met client needs. • Spearheaded the development of custom websites and web applications using a range of technologies including HTML, CSS, JavaScript, WordPress, C#, ASP.NET, and SQL Server, catering to a diverse clientele from local business owners to large companies. • Enhanced team performance by implementing agile software development practices, increasing velocity by over 20%, and integrating modern frameworks into the tech stack, while also delivering technical SEO optimizations and dynamic web experiences using AJAX and Web APIs. • Authored detailed documentation, guides, and tutorials, ensuring efficient onboarding and skill development of new developers.

Goshen, Ky

• Taught high school students at various schools and districts in KY and TN• Created educational content in engaging formats, tailoring messaging and tone for specific audiences• Led interactive classroom workshops teaching complex technical concepts in a simple, understandable way• Leveraged data and metrics around student performance to modify and enhance curriculum and teaching methods• Pioneered adoption of new technologies and digital learning tools to improve student outcomes• Created classroom reward/recognition programs that cultivated participation and excitement• Managed groups of up to 75 students, keeping them focused on objectives through motivation and redirection

Graduate Coursework In Education

Master Of Science - Ms, Digital Marketing

Apprenticeship In C#/.Net Programming

Bachelor Of Music Education, Music Teacher Education