I'm interested in collecting and analyzing data so we can make better decisions than we might make otherwise.I spend most days doing something related to data measurement, analysis, and implementation. I use tools like Google Analytics, Google Tag Manager, Search Console, and Microsoft Clarity for my own business and for others. I also write - and make some YouTube videos about - how to use those types of tools in a practical way.I provide training and consulting support in analytics along with SEO and Google Ads. I sometimes have limited capacity for new clients, but I will try help with a referral or other resource if you need help and I'm not personally able to take on a new project.While I enjoy learning web analytics and SEO (always learning), I'm also persuaded that the most important questions in life aren't digital marketing questions. Instead, they are questions like:Why are we here? What's the point of all this?And I'm convinced that following the data leads to a Jewish carpenter who told people to follow Him instead of going their own way.Not everyone believes this of course, but here are 6 reasons I find the data compelling: https://medium.com/@zduncan/data-driven-weirdo-3f02354ae628It means there is a God in heaven who is not only real, but who knows me and loves me and you, and will ultimately right all the wrongs in this beautiful yet broken world we live in.It's a big thing to bet on. The stakes seem high. If I'm wrong, it's a great recipe for wasting one's life. As the Apostle Paul wrote in his second letter to the Corinthian church, (2 Corinthians 5:15) "And if Christ has not been raised, then our preaching is in vain and your faith is in vain."---------But if it's real, it's also the best news the world has ever had. God has visited us and He has loves humanity enough to sacrifice Himself for us. All so we can stop trying to save ourselves and follow Him instead.When he announced his public ministry (as recorded in Luke 4: 18 - 19), Jesus read from the scroll of Isaiah of the prophecy of the foretold savior.“The Spirit of the Lord is upon me, because he has anointed me to proclaim good news to the poor.He has sent me to proclaim liberty to the captives and recovering of sight to the blind, to set at liberty those who are oppressed,to proclaim the year of the Lord's favor.”--------That's Jesus. The One I'm following.