Zack East Email and Phone Number
With over 20 years of experience in the media and 15 years in nonprofit sectors, I am a passionate and versatile leader who can drive creative direction, revenue generation, and organizational sustainability. My mission is to create positive social impact and inspire others through engaging and meaningful communication. As the Senior Director of Organizational Sustainability at United Way of Southwest Michigan, I lead our efforts to increase our funding, visibility, and partnerships in the community.In addition to my role at United Way, I am also a morning show host at 107.9 The Lake, afternoon host at 98.3 The Coast, midday host at Sunny 101.5, and afternoon host at Z94.3 South Bend. I enjoy entertaining and informing our listeners with my knowledge of music, and leveraging my skills in marketing communications, new media, and digital marketing to grow our audience and revenue. I have also completed multiple certifications and honors in the broadcast industry, including the LMA Advanced Digital Sales Certification, the Digital Marketing Strategist Certification, and the Walker Broadcast Institute.
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Senior Director Of Organizational SustainabilityUnited Way Of Southwest Michigan Apr 2024 - PresentSt Joseph, Michigan, United StatesLeading our organizational focus with revenue generation, assisting our campaign and sponsorships teams, and managing marketing and communications. -
Middays At Sunny 101.5 Wnsn South BendMid-West Family Of Companies Apr 2024 - PresentSouth Bend-Mishawaka Region -
Morning Show Host At 107.9 The LakeMid-West Family Of Companies Sep 2023 - PresentBenton Harbor, Michigan, United States957thelake.com to enjoy Quality Rock with me! -
Afternoons At 98.3 The Coast Wcxt-Fm In Southwest MichiganMid-West Family Of Companies Jul 2020 - PresentBenton Harbor, Michigan, United States -
Hubspot Integration Group ManagerMid-West Family Of Companies Dec 2022 - PresentManagement of Group HubSpot CRM, Content Campaigns with LeadG2, and Integration with Marketron billing system -
Afternoons At Z94.3 Wzoc-Fm In South Bend, InMid-West Family Of Companies Nov 2017 - PresentSouth Bend, Indiana AreaPlaying the greatest hits of all time each afternoon from 3-7pm for all of South Bend! -
Regional Vice President Of Integrated StrategyMid-West Family Of Companies Sep 2023 - Apr 2024Southwest Michigan & South Bend, IndianaLeading a team of strategic marketers and digital & interactive fulfillment leaders to help local clients connect with all of our available tactics in a full funnel marketing plan. Providing CRM support to markets utilizing Hubspot. Supporting our Engineering & IT staff. -
Vice President, Business Development In Southwest MichiganMid-West Family Of Companies Mar 2021 - Sep 2023Benton Harbor, Michigan, United StatesI lead our Business Development team of managers and sellers with advanced strategy and concepts to take to local businesses and organizations that are ready to seize opportunities for growth, awareness, and hyper-targeting in our local market. I also prepare our digital, radio and promotional brands, and our people, for the engagement needed to be successful in today’s social environment, while focusing on the experience of the community members that enjoy our brands and rely on us for critical information they can't get elsewhere in the market. -
Morning Show Host At 98.3 The Coast Wcxt-Fm In Southwest Michigan (Second Stint)Mid-West Family Of Companies Jul 2020 - Dec 2022Benton Harbor, Michigan, United StatesWhen you step away from doing a morning show, you start missing it quite a bit. That's why I'm proud and passionate about my return to mornings on 98.3 The Coast and what we're doing to continue serving our community with relaxing and uplifting music, just the right amount of information, a few laughs, and a lot of love. -
Brand And Content Consultant In La Crosse, Wi MarketMid-West Family Of Companies Jan 2021 - Dec 2021 -
Vice President, Engagement & Experience In Southwest MichiganMid-West Family Of Companies Sep 2019 - Mar 2021Benton Harbor, Michigan, United StatesIn the now lightning speed world of technological development, entertainment, information and communication, we must be nimble and smart. I prepare our digital, radio and promotional brands, and our people, for the engagement needed to be successful in today’s social environment, while focusing on the experience of the community members that enjoy our brands and rely on us. -
Regional Digital & Technical Manager Of Southwest Michigan & South BendMid-West Family Of Companies Apr 2018 - Sep 2019Benton Harbor, Michigan AreaDigital Media Manager of all texting, web, e-mail and social networking properties across ten radio stations in two markets; promotional websites, "Town Crier Wire" app, and business news portal ‘Moody on the Market.’ Responsible for the design, implementation and content management of Digital Media material and corporate digital strategies. Developer of extensive training systems for internal and external use. Assist, support and train sales staff on products. Present proposals to prospective and current clients; assist in closing sales. Provide support for current client campaigns, write copy, design/code digital elements, and provide graphic design of banners and digital elements. Directly manage interns and Digital Specialist positions.Includes technical writing of manuals and training, graphic design, sales, coding/programming, and marketing strategy. Experience running texting campaigns, QR codes, website banner/wraps, specialty video/audio production and placement, website design and implementation.Regional Manager of Technical and Engineering operations in Michigan and Indiana markets, overseeing technical staff in Engineering & IT fields. -
Service Manager - Music Express Mobile Dj Service In Southwest MichiganMid-West Family Of Companies Jan 2007 - Oct 2018Benton Harbor, Michigan AreaManagement of the day-to-day operations of this business-within-a-business. 2-person Mobile DJ Service, specializing in high-end wedding and event performance, complete with three system, high-power mobile equipment rigs, full lighting, custom music playlist and production and consultation service. Responsible for the management of client accounts, A/R, reconciliation with the business office and extensive marketing campaign that spans across social media, websites and radio station commercials. Service is preferred by Stella Event Design and the Veranda at the Whitcomb, among others. -
Program Director Of Rock 107 Wirx In Southwest Michigan (Second Stint)Mid-West Family Of Companies Jan 2016 - Apr 2018Benton Harbor, Michigan AreaEverything That Rocks! -
Program Director Of 98.3 The Coast Wcxt-Fm In Southwest MichigaMid-West Family Of Companies Jul 2009 - Apr 2018Benton Harbor, Michigan AreaPrimarily serve as the Program Director, afternoon host and manager of day-to-day operations on Hot AC ‘98.3 The Coast’/ WCXT-FM, including music direction, staff management/training, imaging, production and performance at events. As an on-air personality, a daily radio show is produced using many varying sources of news and social media. Material is shared and presented on the air and on digital media to invite discussion and interaction among the listenership. -
Digital Media Manager In Southwest MichiganMid-West Family Of Companies Jan 2007 - Apr 2018Benton Harbor, Michigan AreaMobile Media Manager of all texting, web, e-mail and social networking properties across six radio stations, promotional websites, "Town Crier Wire" app, and business news portal ‘Moody on the Market.’ Responsible for the design, implementation and content management of Digital Media material and corporate digital strategies. Developer of extensive training systems for internal and external use. Assist, support and train sales staff on products. Present proposals to prospective and current clients; assist in closing sales. Provide support for current client campaigns, write copy, design/code digital elements, and provide graphic design of banners and digital elements. Directly manage interns and Digital Specialist positions.Includes technical writing of manuals and training, graphic design, sales, coding/programming, and marketing strategy. Experience running texting campaigns, QR codes, website banner/wraps, specialty video/audio production and placement, website design and implementation. -
Assistant Program Director / Program Director Of Rock 107 Wirx In Southwest MichiganMid-West Family Of Companies May 2006 - Sep 2010Benton Harbor, Michigan AreaMaintaining music logs in Selector, imaging, afternoon airshift and remote broadcasts, and as Supervisor to part-time employees. -
Air Personality/Promotions Assistant For Rock 107 Wirx And 94.9 The Coast In Southwest MichiganMid-West Family Of Companies Jan 2004 - May 2006Benton Harbor, Michigan AreaOn-air weekend and part-time fill-in duties on the air on "Rock 107 WIRX" WIRX-FM and "94.9 The Coast" WCNF-FM (now 98.3 The Coast, WCXT-FM). Work in this role was on hiatus for short periods of time while College class was in session. Discontinued airshift for WCNF-FM after beginning to manage WIRX-FM full-time. -
DirectorDash Digital Services Jan 2017 - Apr 2024South Bend-Mishawaka RegionDashDigitalServices.com > Your Digital Marketing Success Story. Providing local businesses strategic planning, creative service, and marketing with digital tactics that work.
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CaretakerLakeside Inn/Gordon Beach Inn Apr 2000 - Aug 2009Lakeside, MichiganAct as Night Manager and Caretaker to two Lake Michigan resort hotels, consisting of front desk clerk work during off-hours and emergency situations for guest convenience. Light maintenance, technology engineering, fire and code safety plus assistance in maintenance of online and in-house reservation systems.
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Operations Assistant/On-Air Personality At Y-102, Big Country 100.9, And News Talk 1460 WbrnMentor Partners, Inc. Aug 2005 - Apr 2006Big Rapids, MichiganMiddays on Big Country 100.9 WWBR-FM, Afternoons on Y-102 WYBR-FM (Hot AC), Board Operator and News fill-in for WBRN-AM. Handled Production distribution and tracked projects. Fulfilled light engineering work, station websites, music selection and assisted with Traffic. -
News/Media Relations Assistant / University Advancement And MarketingFerris State University Aug 2004 - May 2005Big Rapids, MichiganThis position entails the daily distribution of news releases to the media, contacting and taking correspondence from the media, posting stories to the news services and weekly campus newsletter web site, publishing a weekly ad regarding Ferris events in the local paper and collecting event information on campus for posting in public areas around the Mecosta county. -
Southwest Michigan Correspondent, Sunday Papers Radio Show, Wgn Radio 720Tribune Broadcasting Jan 2003 - Dec 2003Greater Chicago AreaProduced arts and entertainment reports covering Southwest Michigan to be aired on the Sunday Papers Radio Show with Rick Kogan, noted Editor at the Chicago Tribune. Guest co-hosted 3-hour show on the station in December 2003.
Zack East Education Details
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Communication
Frequently Asked Questions about Zack East
What company does Zack East work for?
Zack East works for United Way Of Southwest Michigan
What is Zack East's role at the current company?
Zack East's current role is Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3.
What schools did Zack East attend?
Zack East attended Ferris State University.
Who are Zack East's colleagues?
Zack East's colleagues are Morgan Jewell, Kyle Tanier, Bock Sandy, Dawn Howley, Diane Binder, Ashley Tenter, Erin Glaske.
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