Zack East
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Zack East Email & Phone Number

Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3 at United Way of Southwest Michigan
Location: St Joseph, Michigan, United States 23 work roles 1 school
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Role
Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3
Location
St Joseph, Michigan, United States
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Zack East is listed as Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3 at United Way of Southwest Michigan, a with 27 employees, based in St Joseph, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Zack East.

Zack East previously worked as Senior Director of Organizational Sustainability at United Way Of Southwest Michigan and Middays at Sunny 101.5 WNSN South Bend at Mid-West Family Of Companies. Zack East holds Bachelor Of Arts, Communication from Ferris State University.

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Email format at United Way of Southwest Michigan

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United Way of Southwest Michigan

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About Zack East

With over 20 years of experience in the media and 15 years in nonprofit sectors, I am a passionate and versatile leader who can drive creative direction, revenue generation, and organizational sustainability. My mission is to create positive social impact and inspire others through engaging and meaningful communication. As the Senior Director of Organizational Sustainability at United Way of Southwest Michigan, I lead our efforts to increase our funding, visibility, and partnerships in the community.In addition to my role at United Way, I am also a morning show host at 107.9 The Lake, afternoon host at 98.3 The Coast, midday host at Sunny 101.5, and afternoon host at Z94.3 South Bend. I enjoy entertaining and informing our listeners with my knowledge of music, and leveraging my skills in marketing communications, new media, and digital marketing to grow our audience and revenue. I have also completed multiple certifications and honors in the broadcast industry, including the LMA Advanced Digital Sales Certification, the Digital Marketing Strategist Certification, and the Walker Broadcast Institute.

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United Way of Southwest Michigan
United Way Of Southwest Michigan
Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3
saint joseph, michigan, united states
Website
Employees
27
AeroLeads page
23 roles

Zack East work experience

A career timeline built from the work history available for this profile.

Senior Director Of Organizational Sustainability

Current

St Joseph, Michigan, United States

Leading our organizational focus with revenue generation, assisting our campaign and sponsorships teams, and managing marketing and communications.

Apr 2024 - Present

Morning Show Host At 107.9 The Lake

Current

Benton Harbor, Michigan, United States

957thelake.com to enjoy Quality Rock with me!

Sep 2023 - Present

Afternoons At 98.3 The Coast Wcxt-Fm In Southwest Michigan

Current

Benton Harbor, Michigan, United States

Jul 2020 - Present

Hubspot Integration Group Manager

Current

Management of Group HubSpot CRM, Content Campaigns with LeadG2, and Integration with Marketron billing system

Dec 2022 - Present

Afternoons At Z94.3 Wzoc-Fm In South Bend, In

Current

South Bend, Indiana Area

Playing the greatest hits of all time each afternoon from 3-7pm for all of South Bend!

Nov 2017 - Present

Regional Vice President Of Integrated Strategy

Southwest Michigan & South Bend, Indiana

Leading a team of strategic marketers and digital & interactive fulfillment leaders to help local clients connect with all of our available tactics in a full funnel marketing plan. Providing CRM support to markets utilizing Hubspot. Supporting our Engineering & IT staff.

Sep 2023 - Apr 2024

Vice President, Business Development In Southwest Michigan

Benton Harbor, Michigan, United States

I lead our Business Development team of managers and sellers with advanced strategy and concepts to take to local businesses and organizations that are ready to seize opportunities for growth, awareness, and hyper-targeting in our local market. I also prepare our digital, radio and promotional brands, and our people, for the engagement needed to be successful in today’s social environment, while focusing on the experience of the community members that enjoy our brands and rely on us for critical information they can't get elsewhere in the market.

Mar 2021 - Sep 2023

Morning Show Host At 98.3 The Coast Wcxt-Fm In Southwest Michigan (Second Stint)

Benton Harbor, Michigan, United States

When you step away from doing a morning show, you start missing it quite a bit. That's why I'm proud and passionate about my return to mornings on 98.3 The Coast and what we're doing to continue serving our community with relaxing and uplifting music, just the right amount of information, a few laughs, and a lot of love.

Jul 2020 - Dec 2022

Vice President, Engagement & Experience In Southwest Michigan

Benton Harbor, Michigan, United States

In the now lightning speed world of technological development, entertainment, information and communication, we must be nimble and smart. I prepare our digital, radio and promotional brands, and our people, for the engagement needed to be successful in today’s social environment, while focusing on the experience of the community members that enjoy our brands and rely on us.

Sep 2019 - Mar 2021

Regional Digital & Technical Manager Of Southwest Michigan & South Bend

Benton Harbor, Michigan Area

Digital Media Manager of all texting, web, e-mail and social networking properties across ten radio stations in two markets; promotional websites, "Town Crier Wire" app, and business news portal ‘Moody on the Market.’ Responsible for the design, implementation and content management of Digital Media material and corporate digital strategies. Developer of extensive training systems for internal and external use. Assist, support and train sales staff on products. Present proposals to prospective and current clients; assist in closing sales. Provide support for current client campaigns, write copy, design/code digital elements, and provide graphic design of banners and digital elements. Directly manage interns and Digital Specialist positions.Includes technical writing of manuals and training, graphic design, sales, coding/programming, and marketing strategy. Experience running texting campaigns, QR codes, website banner/wraps, specialty video/audio production and placement, website design and implementation.Regional Manager of Technical and Engineering operations in Michigan and Indiana markets, overseeing technical staff in Engineering & IT fields.

Apr 2018 - Sep 2019

Service Manager - Music Express Mobile Dj Service In Southwest Michigan

Benton Harbor, Michigan Area

Management of the day-to-day operations of this business-within-a-business. 2-person Mobile DJ Service, specializing in high-end wedding and event performance, complete with three system, high-power mobile equipment rigs, full lighting, custom music playlist and production and consultation service. Responsible for the management of client accounts, A/R, reconciliation with the business office and extensive marketing campaign that spans across social media, websites and radio station commercials. Service is preferred by Stella Event Design and the Veranda at the Whitcomb, among others.

Jan 2007 - Oct 2018

Program Director Of Rock 107 Wirx In Southwest Michigan (Second Stint)

Benton Harbor, Michigan Area

Everything That Rocks!

Jan 2016 - Apr 2018

Program Director Of 98.3 The Coast Wcxt-Fm In Southwest Michiga

Benton Harbor, Michigan Area

Primarily serve as the Program Director, afternoon host and manager of day-to-day operations on Hot AC ‘98.3 The Coast’/ WCXT-FM, including music direction, staff management/training, imaging, production and performance at events. As an on-air personality, a daily radio show is produced using many varying sources of news and social media. Material is shared and presented on the air and on digital media to invite discussion and interaction among the listenership.

Jul 2009 - Apr 2018

Digital Media Manager In Southwest Michigan

Benton Harbor, Michigan Area

Mobile Media Manager of all texting, web, e-mail and social networking properties across six radio stations, promotional websites, "Town Crier Wire" app, and business news portal ‘Moody on the Market.’ Responsible for the design, implementation and content management of Digital Media material and corporate digital strategies. Developer of extensive training systems for internal and external use. Assist, support and train sales staff on products. Present proposals to prospective and current clients; assist in closing sales. Provide support for current client campaigns, write copy, design/code digital elements, and provide graphic design of banners and digital elements. Directly manage interns and Digital Specialist positions.Includes technical writing of manuals and training, graphic design, sales, coding/programming, and marketing strategy. Experience running texting campaigns, QR codes, website banner/wraps, specialty video/audio production and placement, website design and implementation.

Jan 2007 - Apr 2018

Assistant Program Director / Program Director Of Rock 107 Wirx In Southwest Michigan

Benton Harbor, Michigan Area

Maintaining music logs in Selector, imaging, afternoon airshift and remote broadcasts, and as Supervisor to part-time employees.

May 2006 - Sep 2010

Air Personality/Promotions Assistant For Rock 107 Wirx And 94.9 The Coast In Southwest Michigan

Benton Harbor, Michigan Area

On-air weekend and part-time fill-in duties on the air on "Rock 107 WIRX" WIRX-FM and "94.9 The Coast" WCNF-FM (now 98.3 The Coast, WCXT-FM). Work in this role was on hiatus for short periods of time while College class was in session. Discontinued airshift for WCNF-FM after beginning to manage WIRX-FM full-time.

Jan 2004 - May 2006

Director

Dash Digital Services

South Bend-Mishawaka Region

DashDigitalServices.com > Your Digital Marketing Success Story. Providing local businesses strategic planning, creative service, and marketing with digital tactics that work.

Jan 2017 - Apr 2024

Caretaker

Lakeside Inn/Gordon Beach Inn

Lakeside, Michigan

Act as Night Manager and Caretaker to two Lake Michigan resort hotels, consisting of front desk clerk work during off-hours and emergency situations for guest convenience. Light maintenance, technology engineering, fire and code safety plus assistance in maintenance of online and in-house reservation systems.

Apr 2000 - Aug 2009

Operations Assistant/On-Air Personality At Y-102, Big Country 100.9, And News Talk 1460 Wbrn

Big Rapids, Michigan

Middays on Big Country 100.9 WWBR-FM, Afternoons on Y-102 WYBR-FM (Hot AC), Board Operator and News fill-in for WBRN-AM. Handled Production distribution and tracked projects. Fulfilled light engineering work, station websites, music selection and assisted with Traffic.

Aug 2005 - Apr 2006

News/Media Relations Assistant / University Advancement And Marketing

Big Rapids, Michigan

This position entails the daily distribution of news releases to the media, contacting and taking correspondence from the media, posting stories to the news services and weekly campus newsletter web site, publishing a weekly ad regarding Ferris events in the local paper and collecting event information on campus for posting in public areas around the Mecosta county.

Aug 2004 - May 2005

Southwest Michigan Correspondent, Sunday Papers Radio Show, Wgn Radio 720

Greater Chicago Area

Produced arts and entertainment reports covering Southwest Michigan to be aired on the Sunday Papers Radio Show with Rick Kogan, noted Editor at the Chicago Tribune. Guest co-hosted 3-hour show on the station in December 2003.

Jan 2003 - Dec 2003
Team & coworkers

Colleagues at United Way of Southwest Michigan

Other employees you can reach at uwsm.org. View company contacts for 27 employees →

1 education record

Zack East education

FAQ

Frequently asked questions about Zack East

Quick answers generated from the profile data available on this page.

What company does Zack East work for?

Zack East works for United Way of Southwest Michigan.

What is Zack East's role at United Way of Southwest Michigan?

Zack East is listed as Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3 at United Way of Southwest Michigan.

Where is Zack East based?

Zack East is based in St Joseph, Michigan, United States while working with United Way of Southwest Michigan.

What companies has Zack East worked for?

Zack East has worked for United Way Of Southwest Michigan, Mid-West Family Of Companies, Dash Digital Services, Lakeside Inn/Gordon Beach Inn, and Mentor Partners, Inc..

Who are Zack East's colleagues at United Way of Southwest Michigan?

Zack East's colleagues at United Way of Southwest Michigan include Charlotte Becker, Dawn Howley, Sara Barlow, Morgan Jewell, and Kyle Tanier.

How can I contact Zack East?

You can use AeroLeads to view verified contact signals for Zack East at United Way of Southwest Michigan, including work email, phone, and LinkedIn data when available.

What schools did Zack East attend?

Zack East holds Bachelor Of Arts, Communication from Ferris State University.

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