Zack East

Zack East Email and Phone Number

Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3 @ United Way of Southwest Michigan
saint joseph, michigan, united states
Zack East's Location
St Joseph, Michigan, United States, United States
About Zack East

With over 20 years of experience in the media and 15 years in nonprofit sectors, I am a passionate and versatile leader who can drive creative direction, revenue generation, and organizational sustainability. My mission is to create positive social impact and inspire others through engaging and meaningful communication. As the Senior Director of Organizational Sustainability at United Way of Southwest Michigan, I lead our efforts to increase our funding, visibility, and partnerships in the community.In addition to my role at United Way, I am also a morning show host at 107.9 The Lake, afternoon host at 98.3 The Coast, midday host at Sunny 101.5, and afternoon host at Z94.3 South Bend. I enjoy entertaining and informing our listeners with my knowledge of music, and leveraging my skills in marketing communications, new media, and digital marketing to grow our audience and revenue. I have also completed multiple certifications and honors in the broadcast industry, including the LMA Advanced Digital Sales Certification, the Digital Marketing Strategist Certification, and the Walker Broadcast Institute.

Zack East's Current Company Details
United Way of Southwest Michigan

United Way Of Southwest Michigan

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Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3
saint joseph, michigan, united states
Website:
uwsm.org
Employees:
27
Zack East Work Experience Details
  • United Way Of Southwest Michigan
    Senior Director Of Organizational Sustainability
    United Way Of Southwest Michigan Apr 2024 - Present
    St Joseph, Michigan, United States
    Leading our organizational focus with revenue generation, assisting our campaign and sponsorships teams, and managing marketing and communications.
  • Mid-West Family Of Companies
    Middays At Sunny 101.5 Wnsn South Bend
    Mid-West Family Of Companies Apr 2024 - Present
    South Bend-Mishawaka Region
  • Mid-West Family Of Companies
    Morning Show Host At 107.9 The Lake
    Mid-West Family Of Companies Sep 2023 - Present
    Benton Harbor, Michigan, United States
    957thelake.com to enjoy Quality Rock with me!
  • Mid-West Family Of Companies
    Afternoons At 98.3 The Coast Wcxt-Fm In Southwest Michigan
    Mid-West Family Of Companies Jul 2020 - Present
    Benton Harbor, Michigan, United States
  • Mid-West Family Of Companies
    Hubspot Integration Group Manager
    Mid-West Family Of Companies Dec 2022 - Present
    Management of Group HubSpot CRM, Content Campaigns with LeadG2, and Integration with Marketron billing system
  • Mid-West Family Of Companies
    Afternoons At Z94.3 Wzoc-Fm In South Bend, In
    Mid-West Family Of Companies Nov 2017 - Present
    South Bend, Indiana Area
    Playing the greatest hits of all time each afternoon from 3-7pm for all of South Bend!
  • Mid-West Family Of Companies
    Regional Vice President Of Integrated Strategy
    Mid-West Family Of Companies Sep 2023 - Apr 2024
    Southwest Michigan & South Bend, Indiana
    Leading a team of strategic marketers and digital & interactive fulfillment leaders to help local clients connect with all of our available tactics in a full funnel marketing plan. Providing CRM support to markets utilizing Hubspot. Supporting our Engineering & IT staff.
  • Mid-West Family Of Companies
    Vice President, Business Development In Southwest Michigan
    Mid-West Family Of Companies Mar 2021 - Sep 2023
    Benton Harbor, Michigan, United States
    I lead our Business Development team of managers and sellers with advanced strategy and concepts to take to local businesses and organizations that are ready to seize opportunities for growth, awareness, and hyper-targeting in our local market. I also prepare our digital, radio and promotional brands, and our people, for the engagement needed to be successful in today’s social environment, while focusing on the experience of the community members that enjoy our brands and rely on us for critical information they can't get elsewhere in the market.
  • Mid-West Family Of Companies
    Morning Show Host At 98.3 The Coast Wcxt-Fm In Southwest Michigan (Second Stint)
    Mid-West Family Of Companies Jul 2020 - Dec 2022
    Benton Harbor, Michigan, United States
    When you step away from doing a morning show, you start missing it quite a bit. That's why I'm proud and passionate about my return to mornings on 98.3 The Coast and what we're doing to continue serving our community with relaxing and uplifting music, just the right amount of information, a few laughs, and a lot of love.
  • Mid-West Family Of Companies
    Brand And Content Consultant In La Crosse, Wi Market
    Mid-West Family Of Companies Jan 2021 - Dec 2021
  • Mid-West Family Of Companies
    Vice President, Engagement & Experience In Southwest Michigan
    Mid-West Family Of Companies Sep 2019 - Mar 2021
    Benton Harbor, Michigan, United States
    In the now lightning speed world of technological development, entertainment, information and communication, we must be nimble and smart. I prepare our digital, radio and promotional brands, and our people, for the engagement needed to be successful in today’s social environment, while focusing on the experience of the community members that enjoy our brands and rely on us.
  • Mid-West Family Of Companies
    Regional Digital & Technical Manager Of Southwest Michigan & South Bend
    Mid-West Family Of Companies Apr 2018 - Sep 2019
    Benton Harbor, Michigan Area
    Digital Media Manager of all texting, web, e-mail and social networking properties across ten radio stations in two markets; promotional websites, "Town Crier Wire" app, and business news portal ‘Moody on the Market.’ Responsible for the design, implementation and content management of Digital Media material and corporate digital strategies. Developer of extensive training systems for internal and external use. Assist, support and train sales staff on products. Present proposals to prospective and current clients; assist in closing sales. Provide support for current client campaigns, write copy, design/code digital elements, and provide graphic design of banners and digital elements. Directly manage interns and Digital Specialist positions.Includes technical writing of manuals and training, graphic design, sales, coding/programming, and marketing strategy. Experience running texting campaigns, QR codes, website banner/wraps, specialty video/audio production and placement, website design and implementation.Regional Manager of Technical and Engineering operations in Michigan and Indiana markets, overseeing technical staff in Engineering & IT fields.
  • Mid-West Family Of Companies
    Service Manager - Music Express Mobile Dj Service In Southwest Michigan
    Mid-West Family Of Companies Jan 2007 - Oct 2018
    Benton Harbor, Michigan Area
    Management of the day-to-day operations of this business-within-a-business. 2-person Mobile DJ Service, specializing in high-end wedding and event performance, complete with three system, high-power mobile equipment rigs, full lighting, custom music playlist and production and consultation service. Responsible for the management of client accounts, A/R, reconciliation with the business office and extensive marketing campaign that spans across social media, websites and radio station commercials. Service is preferred by Stella Event Design and the Veranda at the Whitcomb, among others.
  • Mid-West Family Of Companies
    Program Director Of Rock 107 Wirx In Southwest Michigan (Second Stint)
    Mid-West Family Of Companies Jan 2016 - Apr 2018
    Benton Harbor, Michigan Area
    Everything That Rocks!
  • Mid-West Family Of Companies
    Program Director Of 98.3 The Coast Wcxt-Fm In Southwest Michiga
    Mid-West Family Of Companies Jul 2009 - Apr 2018
    Benton Harbor, Michigan Area
    Primarily serve as the Program Director, afternoon host and manager of day-to-day operations on Hot AC ‘98.3 The Coast’/ WCXT-FM, including music direction, staff management/training, imaging, production and performance at events. As an on-air personality, a daily radio show is produced using many varying sources of news and social media. Material is shared and presented on the air and on digital media to invite discussion and interaction among the listenership.
  • Mid-West Family Of Companies
    Digital Media Manager In Southwest Michigan
    Mid-West Family Of Companies Jan 2007 - Apr 2018
    Benton Harbor, Michigan Area
    Mobile Media Manager of all texting, web, e-mail and social networking properties across six radio stations, promotional websites, "Town Crier Wire" app, and business news portal ‘Moody on the Market.’ Responsible for the design, implementation and content management of Digital Media material and corporate digital strategies. Developer of extensive training systems for internal and external use. Assist, support and train sales staff on products. Present proposals to prospective and current clients; assist in closing sales. Provide support for current client campaigns, write copy, design/code digital elements, and provide graphic design of banners and digital elements. Directly manage interns and Digital Specialist positions.Includes technical writing of manuals and training, graphic design, sales, coding/programming, and marketing strategy. Experience running texting campaigns, QR codes, website banner/wraps, specialty video/audio production and placement, website design and implementation.
  • Mid-West Family Of Companies
    Assistant Program Director / Program Director Of Rock 107 Wirx In Southwest Michigan
    Mid-West Family Of Companies May 2006 - Sep 2010
    Benton Harbor, Michigan Area
    Maintaining music logs in Selector, imaging, afternoon airshift and remote broadcasts, and as Supervisor to part-time employees.
  • Mid-West Family Of Companies
    Air Personality/Promotions Assistant For Rock 107 Wirx And 94.9 The Coast In Southwest Michigan
    Mid-West Family Of Companies Jan 2004 - May 2006
    Benton Harbor, Michigan Area
    On-air weekend and part-time fill-in duties on the air on "Rock 107 WIRX" WIRX-FM and "94.9 The Coast" WCNF-FM (now 98.3 The Coast, WCXT-FM). Work in this role was on hiatus for short periods of time while College class was in session. Discontinued airshift for WCNF-FM after beginning to manage WIRX-FM full-time.
  • Dash Digital Services
    Director
    Dash Digital Services Jan 2017 - Apr 2024
    South Bend-Mishawaka Region
    DashDigitalServices.com > Your Digital Marketing Success Story. Providing local businesses strategic planning, creative service, and marketing with digital tactics that work.
  • Lakeside Inn/Gordon Beach Inn
    Caretaker
    Lakeside Inn/Gordon Beach Inn Apr 2000 - Aug 2009
    Lakeside, Michigan
    Act as Night Manager and Caretaker to two Lake Michigan resort hotels, consisting of front desk clerk work during off-hours and emergency situations for guest convenience. Light maintenance, technology engineering, fire and code safety plus assistance in maintenance of online and in-house reservation systems.
  • Mentor Partners, Inc.
    Operations Assistant/On-Air Personality At Y-102, Big Country 100.9, And News Talk 1460 Wbrn
    Mentor Partners, Inc. Aug 2005 - Apr 2006
    Big Rapids, Michigan
    Middays on Big Country 100.9 WWBR-FM, Afternoons on Y-102 WYBR-FM (Hot AC), Board Operator and News fill-in for WBRN-AM. Handled Production distribution and tracked projects. Fulfilled light engineering work, station websites, music selection and assisted with Traffic.
  • Ferris State University
    News/Media Relations Assistant / University Advancement And Marketing
    Ferris State University Aug 2004 - May 2005
    Big Rapids, Michigan
    This position entails the daily distribution of news releases to the media, contacting and taking correspondence from the media, posting stories to the news services and weekly campus newsletter web site, publishing a weekly ad regarding Ferris events in the local paper and collecting event information on campus for posting in public areas around the Mecosta county.
  • Tribune Broadcasting
    Southwest Michigan Correspondent, Sunday Papers Radio Show, Wgn Radio 720
    Tribune Broadcasting Jan 2003 - Dec 2003
    Greater Chicago Area
    Produced arts and entertainment reports covering Southwest Michigan to be aired on the Sunday Papers Radio Show with Rick Kogan, noted Editor at the Chicago Tribune. Guest co-hosted 3-hour show on the station in December 2003.

Zack East Education Details

Frequently Asked Questions about Zack East

What company does Zack East work for?

Zack East works for United Way Of Southwest Michigan

What is Zack East's role at the current company?

Zack East's current role is Senior Director @ United Way | On-Air Personality @ Sunny 101.5, 98.3 The Coast, 107.9 The Lake, & Z94.3.

What schools did Zack East attend?

Zack East attended Ferris State University.

Who are Zack East's colleagues?

Zack East's colleagues are Morgan Jewell, Kyle Tanier, Bock Sandy, Dawn Howley, Diane Binder, Ashley Tenter, Erin Glaske.

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