Svp, Management Director
KEY CLIENTS: Comcast Xfinity, TD Bank• Key member of the executive leadership team for a full-service Interpublic Group agency, reporting into the President. Led the Account Management department. Transformed organizational culture by introducing executional excellence, operational rigor and process improvements. Defined roles & responsibilities and team structures to maintain optimal business leadership for each account, financial accountability and work balance. • Ensured agency profitability by successfully managing a P&L of $15MM as well as $4MM+ in organic client revenue growth through relationship development, opportunity mining and service excellence. • Directed an integrated/cross-functional team of 25+ across account management, creative, production, strategic planning, media, analytics, social, and finance for the agency’s two largest accounts. Orchestrated brand strategy and drove multichannel marketing communications to address complex client business needs.• Elevated Tierney to become Comcast's content marketing Agency of Record (AOR), transforming our role from a vendor to a strategic partner. Spearheaded innovative branding across content, social, and traditional platforms, meeting the rigorous standards required for a Fortune 50 company.• Transformed Xfinity into the premier destination for all viewing needs, forging stronger connections between viewers and their favorite content, which fueled brand loyalty, boosted customer retention and drove organic growth.• Effectively created the agency’s first content studio, with enhanced strategic and creative capabilities that benefited existing clients and yielded new business opportunities. • Established Tierney as a critical creative and production partner for TD Bank. Leveraged trusted collaborative client relationship and effective team leadership to enable the agency to be more responsive and agile in meeting TD needs. This resulted in a 300% increase in monthly revenue.
