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Dynamic Senior Executive with Over 20 Years of Proven Expertise in Marketing and Business Operations.Results-driven leader with a robust track record in marketing and business operations across diverse industries including Pharmaceutical, CPG, Financial Services, Telecommunications, Government, Automotive, and Retail. Skilled in navigating ambiguity and adapting rapidly, I bring exceptional critical thinking, strategic management, and end-to-end problem-solving abilities to meet business challenges and drive consumer demand.With experience at both global advertising giants and agile regional firms, I have developed comprehensive expertise in every facet of marketing and operations. My career is distinguished by my ability to engage, energize, and mobilize cross-functional teams to tackle challenges and deliver impactful solutions. My core strengths lie in collaborating, influencing, and championing creativity while driving operational excellence in both linear and matrixed organizations.As I embark on this next professional chapter, I am eager to leverage my extensive experience and proven capabilities in a strategic leadership role that values innovation, operational excellence, and transformative impact.SKILLSStrategic Business Leadership | Global Integrated Brand and Content Marketing | Strategic Planning & Execution | P&L Ownership | Project Management | Stakeholder Management and Consensus Building | Inclusive Team Leadership Operational Excellence | Global Agency Management | Creative Communicator | Cross-Functional Collaboration
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Svp, Management DirectorTierney Oct 2018 - Apr 2023Philadelphia, Pa, UsKEY CLIENTS: Comcast Xfinity, TD Bank• Key member of the executive leadership team for a full-service Interpublic Group agency, reporting into the President. Led the Account Management department. Transformed organizational culture by introducing executional excellence, operational rigor and process improvements. Defined roles & responsibilities and team structures to maintain optimal business leadership for each account, financial accountability and work balance. • Ensured agency profitability by successfully managing a P&L of $15MM as well as $4MM+ in organic client revenue growth through relationship development, opportunity mining and service excellence. • Directed an integrated/cross-functional team of 25+ across account management, creative, production, strategic planning, media, analytics, social, and finance for the agency’s two largest accounts. Orchestrated brand strategy and drove multichannel marketing communications to address complex client business needs.• Elevated Tierney to become Comcast's content marketing Agency of Record (AOR), transforming our role from a vendor to a strategic partner. Spearheaded innovative branding across content, social, and traditional platforms, meeting the rigorous standards required for a Fortune 50 company.• Transformed Xfinity into the premier destination for all viewing needs, forging stronger connections between viewers and their favorite content, which fueled brand loyalty, boosted customer retention and drove organic growth.• Effectively created the agency’s first content studio, with enhanced strategic and creative capabilities that benefited existing clients and yielded new business opportunities. • Established Tierney as a critical creative and production partner for TD Bank. Leveraged trusted collaborative client relationship and effective team leadership to enable the agency to be more responsive and agile in meeting TD needs. This resulted in a 300% increase in monthly revenue. -
Group Account Director160Over90 Feb 2018 - Jul 2018New York, New York, UsKEY CLIENTS: Higher Education, Financial Services• Senior member of the account management leadership team for a full-service cultural marketing agency, part of the Endeavor network. Led a highly responsive cross-functional team of 15 across account and project management, creative and strategy. • Managed the strategic planning, execution and delivery of multi-channel marketing programs for 12+ diverse clients including University of Virginia, University of Wisconsin-Madison, Penn College of Technology and PIMCO Investment Management Firm. • Drove existing and incremental revenue through rigorous financial management, budget utilization and ongoing identification of additional client projects and new partnership opportunities. -
Group Account DirectorAkqa Jan 2016 - Feb 2018San Francisco, Ca, UsKEY CLIENTS: Levi’s, Audi • Primary account lead for a major global apparel brand and a top luxury automotive manufacturer. Established objectives, monitored progress, and communicated performance against key performance indicators.• Steered the digital project roadmap for AudiUSA.com, driving key initiatives and developing experiences that supported brand building, new product launches, consumer education, and lead generation.• Helped launch the Levi’s Eureka! Innovation Lab 360, an interactive behind-the-scenes experience designed to reveal innovation insights and tell the story of the craftsmanship involved in creating a pair of jeans. -
Account DirectorBbdo Worldwide Dec 2012 - Jan 2016New York, Ny, UsKEY CLIENTS: ExxonMobil, P&G (Gillette) • Primary account lead for ExxonMobil’s globally recognized flagship brands. Responsible for the daily oversight of a highly collaborative, cross-functional team consisting of creative, digital program management, UX, QA and development partners in addition to local country agencies. • Led a $6MM+ global B2B & B2C CMS website development project achieving client goal of enhanced user experience needed to increase traffic, extend engagement and drive product selection. • Digital lead for the high-profile product launch of the first Gillette Body Razor and a consumption-driving campaign for the new Gillette Fusion ProGlide razor. -
Account DirectorBartle Bogle Hegarty Ny May 2010 - Oct 2011New York, Ny, UsKEY CLIENTS: Unilever (Vaseline) -
Account SupervsiorMccann Worldgroup Jun 2004 - May 2010New York, Ny, UsKEY CLIENTS: United States Army, Unilever (Bestfoods) -
Account ExecutiveHavas Health & You Aug 2003 - Jun 2004KEY CLIENTS: Bristol-Myers Squibb
Zachary Smith Skills
Zachary Smith Education Details
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Syracuse University - Martin J. Whitman School Of ManagementMarketing Management And Supply Chain Management
Frequently Asked Questions about Zachary Smith
What is Zachary Smith's role at the current company?
Zachary Smith's current role is Marketing & Business Operations Executive | Creative Champion | Endlessly Curious | Girl Dad.
What is Zachary Smith's email address?
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What is Zachary Smith's direct phone number?
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What schools did Zachary Smith attend?
Zachary Smith attended Syracuse University - Martin J. Whitman School Of Management.
What are some of Zachary Smith's interests?
Zachary Smith has interest in Skiing, Cooking, Environment, Biking, Disaster And Humanitarian Relief, Animal Welfare.
What skills is Zachary Smith known for?
Zachary Smith has skills like Integrated Marketing, Advertising, Online Advertising, Interactive Advertising, Account Management, Interactive Marketing, Digital Marketing, Digital Strategy, Social Media, Blogging, Direct Mail, Creative Strategy.
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