Zack Farmer Email & Phone Number

Oakland, California, United States

- Manage various District-wide communication projects to riders and community members.- Consult/advise internal and external partners on best communication strategies for implementation.- Strategize, manage, and curate content and maintain design standards for the AC Transit website (actransit.org).- Develop social media strategy for District held channels, including Facebook, Twitter, Instagram, YouTube, and LinkedIn; raised engagement rate across above platforms by 64 percent between June and December 2021; raised engagement rate by 84 percent between October 2022 and February 2023; raised engagements 18.6 percent and post link clicks by 52.2 percent between December 2022 and May 2023.- Develop email strategy to increase engagement of external audiences; maintain and research best practices for email communications.- Strategize, manage, and curate content for AC Transit Official Mobile App.- Develop marketing email strategy for internal and external partnerships.- Develop video content for various platforms.- Collect, analyze, and apply website data using Google Analytics.- Collect, analyze, and apply social media analytics via Sprout Social and email analytics.- Investigate and analyze potential new and/or emerging media and technologies for District use.

Oakland, California, United States

- Strategize, manage, and curate content and maintain design standards for the AC Transit website (actransit.org).- Develop social media strategy for District held channels, including Facebook, Twitter, Instagram, YouTube, and LinkedIn; raised engagement rate across above platforms by 64 percent between June and December 2021; raised engagement rate by 84 percent between October 2022 and February 2023; raised engagements 18.6 percent and post link clicks by 52.2 percent between December 2022 and May 2023.- Develop email strategy to increase engagement of external audiences; maintain and research best practices for email communications.- Strategize, manage, and curate content for AC Transit Official Mobile App.- Consult and advise with various District departments to develop digital communications strategies.- Develop marketing email strategy for internal and external partnerships.- Develop video content for various platforms.- Collect, analyze, and apply website data using Google Analytics.- Collect, analyze, and apply social media analytics via Sprout Social and email analytics.- Investigate and analyze potential new and/or emerging media and technologies for District use.

- Serve as co-chair of APTA Marketing & Communications' Social Media Forum.- Host virtual and in-person educational sessions for public transportation marketing and communications professionals, focusing on social media.- Identify topical educational opportunities for upcoming sessions.- Identify and collaborate with subject matter experts on potential sessions.- Hosted Social Media Forum in-person session at APTA Marketing, Communications, & Customer Experience Workshop (February 2024).

- Provides commentary on West Coast Conference men's basketball teams.- Interviews coaches, players, reporters, and other subject matter experts.- Distributes podcast on YouTube, Spotify, Apple Podcasts.

San Francisco Bay Area

- Create and curate content for digital marketing campaigns/events.- Photography, videography, and editing.- Copy writing.- Content calendar creation and management.August-September 2019: Contracted by Trumer Brewery (Berkeley, CA) for Trumer Brewery's Oktoberfest marketing and event photography. Created posts produced 38 percent more engagement on Instagram than previous two-month period.May 2020 - January 2021: Strategize and create social media content for Trumer Brewery (Berkeley, CA). Work includes photography and videography.2021 - present: Host of the Unofficial WCC Hoops Podcast, available on various platforms. Podcast about West Coast Conference men's basketball.

Moraga, Ca

- Lead digital strategy for Advancement Office.- Manage Advancement website pages, including Giving, Alumni, and campaign.- Manage department email marketing calendar.- Develop and create monthly alumni e-newsletter, bi-annual e-newsletters for various school departments.- Lead social media strategy for Alumni accounts (@gaelalumni) and for institutional campaigns, including SMC’s 24-hour fundraising effort (1Day1SMC) and Giving Tuesday.- Shoot and edit photo and video content.- Design collateral to be presented to potential major gift donors. - Coordinate digital strategy with Office of College Communications on upcoming institutional content.- Manage social media staff.- Consult with on-campus departments on social media best practices and strategies. - Serve as ambassador to the College at school sponsored events.

Moraga, Ca

- Develop strategy, create and coordinate social media content (Facebook, Twitter, Instagram, Snapchat, LinkedIn) for Advancement and Alumni Engagement.- Lead social media strategy development for institutional campaigns, including SMC’s 24-hour fundraising effort (1Day1SMC) and Giving Tuesday.- Shoot and edit photo and video content using Adobe Creative Suite (Photoshop, After Effects, Premiere, Illustrator).- Create GaelTales stories in varied formats, including video features and vignettes, podcasts, written stories, Snapchat Takeovers, and YouTube Live (formerly Google Hangouts).- Manage “Alumni” section of institutional website (stmarys-ca.edu/alumni).- Develop and create monthly e-newsletter.- Design collateral to be presented to potential major gift donors. - Coordinate digital strategy with Office of College Communications on upcoming institutional content.- Manage social media staff.- Consult with on-campus departments on social media best practices and strategies. - Serve as ambassador to the College at school sponsored events.

Seattle, Wa

Created original preview and feature content for StormBasketball.com.Wrote postgame recaps for home and road games for StormBasketball.com.Served as in-game Twitter voice for @SeattleStorm.Assisted in development of social media strategy during Jewell Loyd Rookie of the Year campaign (#LoydROY).Researched and highlighted seasonal and periodical statistics for game notes, which were updated prior to each game.Served as secondary liaison to game day media.

San Francisco Bay Area

Accomplishments:Improved social media presence, gaining a 30 percent increase in Instagram followers, by creating pre- and postgame graphics and creating regular schedule for posts. Instrumental in strategy for SnapChat.Hired to produce creative content, contributed to increased stakeholder engagement by 100 percent.Increased intra-departmental collaboration and communication by assisting the Director of Social Media in scheduling and organizing the publications calendar.Tasks:Serve as primary sports information director for three NCAA Division I sports (baseball, men’s andwomen’s soccer)Assist Director of Social Media with strategy and implementation on social media accounts (Twitter, Facebook, Instagram, SnapChat), including serve as primary administrator for Facebook pages of the men’s basketball, baseball, men’s and women’s soccer teams.Create pre- and postgame graphics for marketing purposes on social media accounts.Write game notes, previews, features, breaking news, and recaps of sporting events.Manage baseball, men’s and women’s soccer sections of website, including schedules and bios.

Writing 3-5 articles per week.Have covered San Francisco 49ers, San Francisco Giants, Oakland A's, San Jose Earthquakes, Stanford and Cal sports, San Francisco and San Mateo County high school sports, America's Cup events, Tour of California, and other local events.Locker room and press conference experienceUse Twitter to promote articles, update status of games and news.

San Francisco Bay Area

Cover games, other conference related events.Write 5-7 articles per week on conference related news during the season (Nov.-Mar.).Write 1-3 articles per week during offseason (Apr.-Oct.).Covered the 2012, 2013 WCC Basketball Championships in Las Vegas.Covered WCC Media Day in October 2011 at YouTube Headquarters in San Bruno, CA.Use Facebook, Twitter, YouTube to promote articles, update status of games and news.

San Francisco Bay Area

BCN is a 24-hour wire service serving the greater Bay Area, including a number of local media outlets.Reported on breaking and upcoming news regarding the greater Bay Area.Compiled the sports agate page for the San Francisco Chronicle remotely from the BCN office.

Bachelor Of Arts (B.A.), Communication

Activities and Societies: The Collegian (student newspaper), SMC Sports Band, GaelVision (student television station), Asian Pacific.

Master'S Degree (M.A.), Sport Management