Zack Fields, Mba Email and Phone Number
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Strategist | Cox CommunicationsAs a results-driven marketing strategist at Cox Communications, I specialize in driving strategic initiatives encompassing acquisition, lifecycle, and retention programs. My expertise lies in analyzing consumer economics to optimize our marketing approach and achieve outstanding outcomes. With a keen eye for detail, I oversee mass media advertising and brand campaigns across the Cox footprint while elevating e-commerce as a top-performing channel.Leadership Aspiration: I have a passion for leadership and a proven track record of guiding and inspiring teams. By providing tactical direction for campaign implementation, I empower my colleagues to excel. Working closely with executive teams, I've contributed to shaping successful marketing strategies that align with and surpass business goals.Education:MBA from UCLA Anderson School of Management (Graduated early in 2018; Specializations in Global Management and Marketing)Syracuse University 🍊 | Undergraduate degree in Marketing ManagementCuse Lax: I had the incredible honor of being part of the Syracuse University Men's Lacrosse Team for four years which included a National Championship. This was an experience that instilled the values of teamwork, dedication, and leadership.Guest Lecturer: I am also actively engaged as a guest lecturer at Penn State, sharing my industry insights and expertise with students.Champion of Diversity & Inclusion: Beyond marketing, I'm committed to fostering an inclusive workplace. I actively contribute to the Cox National Diversity & Inclusion Council and have held leadership positions in Employee Resource Groups. Additionally, I've led mentoring circles and served on the Cox California Diversity and Inclusion Council.Previous Experience: As a Competitive Strategy Manager within Cox Communications, I excelled in national product, pricing, regulation, and industry analysis, consistently driving the organization's competitive edge.Let's Connect: I'm eager to expand my network and collaborate with forward-thinking professionals in the marketing realm. Let's explore opportunities to leverage my leadership skills and marketing acumen for mutual success.Next Goal: Aspiring to secure a prominent leadership position, where I can continue to make a meaningful impact, inspire teams, and drive innovative strategies.
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Senior Manager Mover StrategyCox Communications May 2021 - PresentAtlanta, Ga, UsWith cable, the customer decision point for acquisition and retention is the move behavior. I am responsible for developing and leading marketing strategy to drive mover growth among new customers, current customers, and seasonal customers across the nationwide Cox footprint for this +$13B/yr business. Through utilization of insights, advanced analytics and market share data, I identify opportunities for growth and I build effective marketing strategies; inclusive of diverse populations, to both retain and grow customer relationships in the mover segment. I partner and interact with teams across the company, including residential marketing, consumer insights, pricing, and analytics. Furthermore, I provide economic analysis to help explain the move and transfer disconnect behavior in the retention channel as well as participate in the long-range planning (LRP) for the company on an annual basis. I oversee manager-level employees and a multi-million dollar budget. -
Competitive Strategy ManagerCox Communications Oct 2012 - May 2021Atlanta, Ga, UsIn the role, I acted as an internal consultant for the C-Suite focused on defining, analyzing, and informing pricing, product, and industry landscapes. No day was the same as product, pricing, and policy changes kept the role dynamic. I also sat on Cox National Diversity Council as a Millennial informing leadership on generational perspective and helping drive strategy around retaining top young talent. -
SpecialistCox Communications Jan 2011 - Oct 2012Atlanta, Ga, Us -
CoordinatorCox Communications Oct 2009 - Dec 2010Atlanta, Ga, Us -
ConsultantGlobal Access Program (Gap) - Ucla Anderson School Of Management Jun 2017 - Dec 2017Los Angeles, California, UsConducted primary research, sized the market opportunity, and developed a point of entry plans for a Swedish veterinary dental tool and training company looking to enter the US. -
Conferences And Marketing CoordinatorEbd Group, Inc. Oct 2007 - Oct 2009Munich, Bavaria, DeEBD Group sets up biotech and medical device conferences around the world and licenses their partnering software to other conferences. I was hired during a growth period, and traveled internationally to manage software, marketing, and onsite support for conferences. I trained eight interns, several who stayed with the company, and managed marketing and logistics for conferences, including building a database through data mining.
Zack Fields, Mba Skills
Zack Fields, Mba Education Details
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Ucla Anderson School Of ManagementMarketing Management And Global Management -
Syracuse UniversityMarketing Management -
Syracuse University - Martin J. Whitman School Of ManagementGeneral
Frequently Asked Questions about Zack Fields, Mba
What company does Zack Fields, Mba work for?
Zack Fields, Mba works for Cox Communications
What is Zack Fields, Mba's role at the current company?
Zack Fields, Mba's current role is Leader driving strategic growth.
What is Zack Fields, Mba's email address?
Zack Fields, Mba's email address is fi****@****gao.gov
What is Zack Fields, Mba's direct phone number?
Zack Fields, Mba's direct phone number is (800) 818*****
What schools did Zack Fields, Mba attend?
Zack Fields, Mba attended Ucla Anderson School Of Management, Syracuse University, Syracuse University - Martin J. Whitman School Of Management.
What skills is Zack Fields, Mba known for?
Zack Fields, Mba has skills like Marketing, Strategy, Social Media, Marketing Strategy, Competitive Analysis, Social Media Marketing, Email Marketing, Leadership, Marketing Communications, Facebook, Sales, Market Research.
Who are Zack Fields, Mba's colleagues?
Zack Fields, Mba's colleagues are Mark Lopez, Kristina Harries, Brian Sharp, Kathie Lindsley, Steve Cameron, Amrita Trivedi, Andrei Oprea.
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