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Hey, my name is Zack Green. I'm a Comms Planning Director at Wieden+Kennedy New York.I am currently leading comms and creative strategy on multiple global brands across the AB InBev portfolio including Michelob Ultra and Budweiser as well as on America's #1 sportsbook: Fanduel - guiding them through multiple Super Bowl, NBA, WNBA, PGA, NFL and World Cup campaigns over the years. I also helped launch ABI's first ever brand campaign (Let's Grab A Beer) and the Brooklyn Nets recent 10 Year Anniversary efforts. Prior to joining WKNY, I've held similar roles at ACE Content developing and producing premium original content for studios, distributors, media networks and brands including episodic television, feature film, print & publishing, digital & social media and experiential/live events.Before ACE I served in similar capacity at BBH New York working on numerous brands including Playstation helping launch various AAA titles including God of War, Star Wars Battlefront, Spiderman and the introduction of PSVR. Those efforts helped to propel the GOW title to win Game Awards "Game of the Year" and cement it as the fastest selling game in PlayStation history. Originally from New York, I've also had the pleasure of lending comms thinking to other iconic brands such as Pepsi, Bacardi Rum, IBM, Samsung, Mattel, Etihad Airways, Bud Light, Brooklyn Nets, Panera Bread and Carhartt.Zack currently resides in Brooklyn.
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Communications Strategy DirectorWieden + Kennedy Jun 2020 - PresentPortland, Or, Us
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Communications Strategy DirectorAce Content Jun 2019 - May 2020New York, Ny, UsAct as lead comms strategists across all of ACE’s project and retainer clients – responsible for messaging strategy, channel planning, distribution and promotion planning, social media strategy and creative briefing. Key clients include: Carhartt, Under Armour Connected Fitness, Panera, Bermuda Tourism, Budweiser, Poland Spring, Marriott, and San Pellegrino. -
Communications Strategy DirectorBbh New York Jul 2018 - Jun 2019New York, Ny, UsLed communication strategy across key clients: Playstation, Grubhub, Seamless, Samsung, TAP Air Portugal, Brighthouse Financial, Southern New Hampshire University, Amazon, Netflix, FanDuel, and Planned Parenthood. -
Communications PlannerBbh New York May 2016 - Jul 2018New York, Ny, Us
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Senior Media & Distribution LeadThe Barbarian Group Oct 2015 - May 2016New York, Ny, UsContribute to and develop social and digital distribution strategies, creative, and PR outreach for current/past clients (Etihad Airways, IBM, KIND Snacks, Pepsi, GE, Samsung) and new business opportunities. Responsibilities include: Co-lead Media & Distribution team responsible for digital content and media distribution strategy across client businesses. Managing and developing comprehensive plan for brand influencer management, discovery, selection, and validation across both local and regional markets. Manage work across 3 agency teams to actively map Barbarian’s creative output and strategy to media plans, above-the-line campaigns, and strategic partnerships.Work across brand programmatic strategy to map Barbarian’s digital display creative to monthly, sales-lead, and seasonal media initiatives. -
Media & Distribution LeadThe Barbarian Group Jan 2014 - Oct 2015New York, Ny, UsContribute to and develop social and digital distribution strategies, creative, and PR outreach for current/past clients (Etihad Airways, IBM, KIND Snacks, Pepsi, GE) and new business opportunities. Identify emerging digital trends and platform developments.Develop reports and analyze digital performance data. Manage day-to-day operations and communications with client teams.Ongoing social and digital distribution strategy for both tent-pole and Evergreen campaigns. Lead 365 Community Management of client's key social properties and monthly content calendar development. Participation in New Business pitch presentations, strategic work, research, and creative ideation.
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Associate - Client Services, Digital MarketingAttention Mar 2013 - Jan 2014New York, UsDeveloped and executed digital and social media strategy for various brands including Mattel, Michelin Travel & Lifestyle, Diageo, Sports Authority, Verizon, and Novartis. Responsibilities include:Manage day-to-day operations and communications with client teams.Manage public relations outreach and planning with bloggers, publications and news outlets.Community management of client-owned social channels (including daily/monthly content calendars).Participation in and execution of client brand strategy (including brand voice, digital identity and creative campaigns).Digital data analysis, social listening and reporting.Emerging platform and industry trends research. -
Associate - Marketing & Communication, Innovations, Social MediaAttention Dec 2012 - Mar 2013New York, UsLead group responsible for the firm’s internal marketing and communication of Attention’s non-profit and non-client related activities.Conducted research for clients by market sector and delivered comprehensive weekly and quarterly digital innovation landscape reports.
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Social MediaAttention Aug 2012 - Dec 2012New York, UsDaily media monitoring of targeted outlets and reporting.Managing and monitoring Facebook, Twitter and other pages/groups.Updating and managing media lists.Conducting media outreach.Writing various PR materials.Providing admin support.
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Social Media ConsultantConsmr Aug 2011 - Jun 2012Management responsibility for all social media user accounts.Recruitment and interface with bloggers and other content providers.Business development, product research and market analysis.Participation in presentations and meetings with prospective investors and partners.Provide marketing and public relations strategies. -
Intern, Social Media, Marketing, Public RelationsConsmr May 2011 - Aug 2011Management responsibility for all social media user accounts.Recruitment and interface with bloggers and other content providers.Business development, product research and market analysis.Participation in presentations and meetings with prospective investors and partners.
Zack Green Skills
Zack Green Education Details
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Bucknell UniversityNon-Western History -
Nyu PragueEuropean History & Architecture
Frequently Asked Questions about Zack Green
What company does Zack Green work for?
Zack Green works for Wieden + Kennedy
What is Zack Green's role at the current company?
Zack Green's current role is Comms Planning Director at Wieden + Kennedy.
What is Zack Green's email address?
Zack Green's email address is za****@****ail.com
What is Zack Green's direct phone number?
Zack Green's direct phone number is +121234*****
What schools did Zack Green attend?
Zack Green attended Bucknell University, Nyu Prague.
What skills is Zack Green known for?
Zack Green has skills like Social Media Marketing, Digital Marketing, Social Media, Facebook, Marketing, Market Research, Digital Media, Digital Strategy, Public Relations, Online Marketing, E Commerce, Twitter.
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