Zackary Rieger Email & Phone Number

Rancho Cordova, California, United States

Davis, California, United States

During my time, I drove and executed an engaging marketing plan and developed campaigns with key metric analysis, including ROI, KPI, and goal conversion. I oversaw any promotion and advertising efforts to attract investors, build brand awareness, and drive product sales. Spearheaded the backend goals, established Investor Relations funnel systems and implemented a functioning CRM/CSM system.Key Achievements:• Increased Crowdfunding Investors by 150; Nearly $140k in organic investments while in test-the-waters. While awaiting key financials, grew organic investments by 140K utilizing proper SEO and Keyword buildouts• Corporate Back-end Creation: Developed backend CSM & CRM systems: Deal funnels, Project Management Systems, and workflow automation• Lead Generation: 3000+ Investors and Potential Investors. Organically grew list of potential investors, accredited investors, and potential angel Investors• Elevated brand messaging: Delivered key messaging, elevator pitches, and script-flows for potential buyers and investors• Implemented Social Campaigns: 2X+ Social Followers. Organically accomplished an increase in social followers• E-mail Automation: 48-54% Open Rate with a 20% CTR. Maximized mail drip campaigns, targeted messaging, and monthly update efforts

Sacramento, California Area

I was onboarded during the “startup” phase to build foundational marketing, develop a functional CSM, and drive demand generation. In my time, I implemented a functioning and lead-generating website, established a CSM, built a CRM database, and created new strategic marketing roadmaps. In addition to multi-product branding, I collaborated in the UX/UI Platform development of RADIUS and RADIUS 2.0.• Doubled engagement through CSM & Marketing Automation: CSM/CRM system established and developed lead capture processes• Increased SEO to 95 ranks through Web Development (first revision): Designed and re-designed company site, landing pages, critical lead capture funnel systems, thought leadership content generation, and brand awareness• Integrated Development, Strategy, and Roadmap for 8 Products and Reports: Partnered with Leadership and specialists on rebranding products and developing new messaging• Successfully Lowered Bounce-rate increased CTR (Click-through-rate): 20-36% Bounce Rate / 2.24 Avg. CTR. Increased web traffic and increased lead generation• Successfully Rebranded Company for Full-Stack CRE Offerings: Created logo branding and worked with key leadership to oversee the messaging, usage, and market strategy and implementation• Go-to-Market Strategic Development: key marketing strategies including SEO/SEM, Keyword Optimization, CRM Data-migration, and Analytic ROI and KPI reporting• Coordinated 10+ Tradeshow and Event participation: Worked with CEO and Sales to create multiple event marketing materials• Improved Front & Back-end Web: Redesigned the company site to the new brand, landing pages, key lead capture funnel systems• Avg 1.89 CTR and 45% goal conversion with Strategic ad placement: Developed and implemented successful campaigns through targeted ad placement• Increased SaaS User Database: Over 2500 Platform Users (Financial, Corporate, REITs)• SaaS 1.0/2.0 UX/UI Design: Branded and worked with Dev team in front-end design of B2B Platform

Rocklin, California

I ran the marketing department under the guidance of the VP of Marketing. I was responsible for brand elevation, including new website optimization, collateral design and messaging, and content generation for sales enablement and demand generation. Worked closely with the sales and engineering department to assist in product design and strategic channel marketing endeavors.• Increased SEO 90 score and added 400 new backlinks: Optimized website, grew backlinking, and developed new content for increased SERP value• Strategic Product Marketing: Created and drove new product marketing, including brand development, cost analysis, and product patenting• Expanded 2 New products from B2B to B2C: Developed retail product marketing for end-users and brick-and-motor displays, messaging, and manufacturing costs• Added 1200 new leads from Geo-Fencing Marketing: Worked with outside firms to create a robust geo-fence for targeted locations for our mobile-friendly products• Key Messaging and PR: Worked with the Head of Sales to develop key messaging and decks for sales use and press releases for release with new products• Optimized CRM Database to improve Lead Growth by over 3000: Created a lead nurturing department, funnel system, and user database management

Corona, California

I spent the better part of six years working for an international company specializing in law and security gear. I managed brand, marketing, and design endeavors, including communication, product design, web, and social media. I developed brands for three companies under the flagship corporation. For over 2 months, I was Stationed in Baoding, China, supervising the design and construction of a fashion store in addition to developing multi-channel marketing.Key Achievements:• Brought 3 companies to Market and 1 Merger: Branded, developed, and went to market with three new brands. Developed messaging, brand story, and usage• Supervised the construction of a Fashion Brand and Store: Stationed in Baoding, China, to manage the design, construction, and marketing for a fashion store in Baoding, China• Increased 1st Quarter Revenue of Start-up: $60k first-quarter revenue. Ran Ad placement and analytics for a security clothing company going from zero to sixty thousand dollars in revenue in the first quarter of site launch• Onboarded 100+ Clients to new B2B Platform: Created messaging and marketing for B2C eCommerce site and B2B matrix platform• Developed New Products: Worked with CEO to design new products and develop launch strategies and value propositions.• Grew Marketing Team: Hired and Managed new members, including a videographer, graphic designer, and marketing coordinator

Huntington Beach, California

Ba, Illustration/Animation/Graphic Design

Studied Illustration, animation, as well as a wide array of fundamentals for any upcoming artist. The experience was amazing and treasured.

Diploma, Art

Activities and Societies: AP Studio Art AP English J/V & Varsity Tennis Cross-CountryCompleted AP courses in Studio Art and Computer.