Zack Ruderman Email & Phone Number

Kansas City, Ks, Us

Orange EV is leading the industrial-strength electric vehicle revolution! Over 1,100 of our heavy-duty terminal trucks (a.k.a. yard trucks, spotters, hostlers) are already in operation and proving that companies can save money AND have a better performing, safer, greener fleet. Our impressive customer list includes leaders in 3PL, grocery, food production, parcels, automotive, and more. Orange EV trucks meet the most rigorous duty cycles including 24/7 shift schedules, while eliminating diesel fuel and emissions.Contact me if your company is still using diesel versions, because I'm confident that your logistics team, your drivers, and your CFO will love our alternative!

Carmel, Indiana, Us

Built entirely new, high-performing marketing organization from scratch, and turned around the Splenda brand from declines to double-digit growth, making it the #1 growth brand in the entire low-calorie sweetener category. Team consisted of all Marketing, eCommerce, Commercialization, Social Media, and In-House Agency personnel.• Refreshed and modernized every element of Splenda branding, packaging, website, and advertising, and earned high industry praise including Top 15 "Ad of the Year" honors from Adweek.• Expanded the Splenda brand portfolio with launches of on-trend, plant-based sweetener ingredients, to help achieve our largest distribution growth in years.• Launched Splenda Coffee Creamers and Diabetes Shakes innovation with $50M+ incremental sales potential.

Roswell, Georgia, Us

Led the successful integration of the Pine Mountain, Diamond, and Private Label businesses acquired from Newell Brands.• Personally filled in for all key resource gaps during transition, including taking over as salesperson for Walmart and other key accounts.• Guided the business toward a doubling of EBITDA through the sales acceleration of a counter-seasonal product line, plant consolidation, and the hands-on implementation of an outsourcing strategy for a key segment of the portfolio.

Atlanta, Ga, Us

Led all aspects of the $250 Million Fire Building and Casual Entertaining divisions that included the Pine Mountain and Diamond Brands, and associated Private Label products. Role began with Jarden Home Brands, and company was acquired by Newell Brands in April 2016. • Led the strategic growth vision and drove executional excellence to achieve and maintain #1 market share for a consumer products portfolio in Food, Drug, Mass, and Home Center/Hardware channels. • Responsible for 150-person team, 4 plants, and global sourcing strategy for wood and plastic products.• Developed strategy and played key role in sales presentations with top retailers including Walmart, Kroger, Home Depot, Costco, and many others.• Guided development and commercialization of new products and new product platforms that achieved the best Year One distribution and sales of any recent product launches in the category, while also establishing $10M+ platforms for future development, and opening new sales channels. • Executed manufacturing network optimization initiatives on-time and under-budget, coupling location consolidation and external sourcing with strategic investments to increase throughput, consistency, and cost competitiveness.• Delivered the best EBITDA in 5 years, despite weather-driven category headwinds.

Switzerland 🇨🇭 , Ch

Marketing and business leader for the $500 Million ACCU-CHEK diabetes care business in the US. Product portfolio included blood glucose meters/test strips, insulin pumps, and associated items. Led leaders and a team of 20. Teams included Patient Marketing, Digital Marketing, Health Care Professional Marketing, and In-House Agency.• Rapidly evolved go-to-market approach and executions to exceed profit targets 2 years in a row, despite dramatic industry disruption and reimbursement reduction from the Affordable Care Act and Medicare (CMS) Competitive Bidding. • Brought breakthrough, competitively differentiating creative executions to market in less than 60 days. • Built a Direct-to-Consumer subscription-based sales channel to open up incremental and margin-accretive new business opportunities.• Earned prestigious "Leadership that Inspires Award" for Courageous Risk-Taking and success challenging the status-quo. • Nominated by my team and selected to represent Roche in video application that helped earn Fortune Magazine's "Best Places to Work" award.

Minneapolis, Minnesota, Us

Turned around declining program and increased consumer participation by 50% in two years, making it one of the most powerful brands, loyalty drivers, and merchandising tools at General Mills. Responsible for managing managers and cross-functional team of 20. Lead entire program, including marketing, operations, and sales. One of first in class to Director role managing managers and a P&L.• Grew enlistment of volunteer grassroots advocates to 70,000 (+40%).• Expanded external partnerships to deliver 47% licensing revenue growth.• Secured $15 million media investment from participating brands, driving program awareness and interest.• Created eBoxTops as virtual currency extending program online to double e-commerce and affiliate marketing revenue.• Championed significant IT and social media enhancements resulting in site traffic increase of 20% and Facebook “likers” increase from 70K to more than 1 Million.

Minneapolis, Minnesota, Us

Led record growth of brand portfolio representing one of the largest volume P&Ls at General Mills, with annual net sales exceeding $500 million, $80 million consumer budget, 2 direct reports, and 20 dotted line reports. Responsible for brand strategy and management encompassing advertising, packaging, promotions, product formulation, productivity, and all key initiatives.• Delivered 16% sales growth in Year 1 and 19% sales growth in Year 2, significantly exceeding forecasted profits, attaining #1 ranking in $7B product category, and making Honey Nut Cheerios one of company’s largest brands. • Developed advertising campaigns resulting in #1 ROIs in cereal division for adult and kid-targeted media.• Captured targeted market share growth with Hispanic consumers through insights, experimentation and quick scale-up that drove 30% growth in first full year, and won the Gold ARF David Ogilvy Award.• Created innovative online promotions, including one that generated over 340K user registrations and 7.5 million plays, achieving some of the strongest engagement metrics in company history.

Minneapolis, Minnesota, Us

In $350 million P&L supplying custom food products for the largest chain restaurants nationwide, quickly identified risks/opportunities, and developed plans and priorities that maximized profitability, in a high-pressure business where tens of millions of dollars of sales can be shifted to alternate suppliers at the whim of a customer. Responsibilities included full scope of B2B marketing, along with leading the collaboration of General Mills sales, finance, operations, and R&D, for McDonald’s, BK, Wendy’s, KFC, and a dozen other leading restaurants.• Earned “Supplier of the Year” Awards from Yum! and Cinnabon.• Credited with launching more than 12 new products on incredibly aggressive, customer-driven timelines.• Introduced and presented valuable recommendations to key C-level customer executives, demonstrating consumer insights and industry expertise, and enhancing our supplier position.

Minneapolis, Minnesota, Us

In a category that had been in decline for years, simultaneously led 3 separate P&Ls, each in a very different competitive situation, to double-digit growth. Among first in peer group to a manager role managing people and a portfolio of P&Ls.• Reframed Betty Crocker Cookie Mix competitive context to set new vision for business and team. New strategy and innovative execution drove 16% growth, and caused a competitor to exit the market.• Based on category and consumer insights, conceived re-launch idea and strategy for Betty Crocker Corn Muffin. Implemented the plan and grew key seasonal business 50%, and 23% for the 12 months post re-launch. Success story featured in the Wall Street Journal (11/14/06).• Modified new SKU launch plan and leveraged on-pack messaging to highlight product versatility, resulting in 30% annual growth, two years in a row.

Minneapolis, Minnesota, Us

• Leveraged insights to shift marketing message for new TV campaign that drove double-digit sales growth.

Minneapolis, Minnesota, Us

• Selected for high-profile role to develop and execute integrated launch plan that achieved sales of nearly $100 million in first year, volume 240% of target, and was recognized as one of best launches in company history.

Minneapolis, Minnesota, Us

• Created industry’s first cereal display shipper in 3 months from concept to start ship, generating >$400K in profit. Redesigned snack display shippers to save more than $500K in materials/labor.

Minneapolis, Minnesota, Us

• Launched 2 SKUs, built new product pipeline, and negotiated deal for 1 million free tuna pouches for Tuna Helper in/out, creating most profitable in/out in recent division history.

West Hartford, Us

• Led financial team supporting $100 million division. • Redesigned and optimized financial processes to meet customers’ needs while making possible a 50% reduction in financial staff. • Provided budgeting, forecasting, customer invoicing, cost-driver analysis, variance analysis, and new business costing and pricing.

Mba, General Management

Ba, International Relations, Economics, Accounting

Education record